Speedway Motors, Inc is hiring: Paid Media Specialist in Lincoln
Speedway Motors, Inc, Lincoln, NE, United States
Looking to join our team? Here’s what we’re looking for! Do you get a rush from turning data into measurable wins? Do you thrive on testing, tweaking, and pushing campaigns past the competition? Do you treat campaign performance like race day—always chasing faster, better results? If so, we are looking for someone like you to join our Marketing team here at Speedway Motors.
We believe strongly in our company values and live them out each day! We work together as One Team across all departments, Choose Positivity in everything we do, put People First, encourage speaking up because You Have a Voice, and above all else we are Driven to Succeed. If you can embrace these values and they align with how you work, then we’d love to chat with you!
Job Overview To support our continued growth, we’re looking for a Paid Media Specialist who knows how to drive performance and accelerate results. The Paid Media Specialist supports the strategy, execution, and optimization of paid media campaigns across platforms including Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and other emerging paid channels. This role plays a key part in driving performance through paid search and paid social initiatives, collaborating closely with senior team members to support overall e-commerce growth. The ideal candidate is detail‑oriented, data‑driven, and passionate about digital performance marketing.
Responsibilities
Assist in the creation and management of paid campaigns across Google, Bing, Facebook, and Instagram.
Support bid strategy, budget pacing, ad copy testing, and A/B experiments.
Monitor key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rate.
Contribute to daily, weekly, monthly, and ad hoc reporting of KPIs and performance.
Write, edit, and test engaging ad copy tailored to different audiences and platforms.
Assist in the creation and refinement of search, PMax, remarketing, demand gen, and shopping campaigns.
Stay current on platform updates, industry trends, and best practices in performance media.
Collaborate with the Paid Media Team and cross‑functional partners (e.g., Creative, BI, Organic, Product) to execute and refine campaign strategy.
Help maintain campaign documentation, asset libraries, and performance reporting dashboards.
Participate in team meetings and contribute ideas to improve campaign performance and workflow.
Maintain regular, reliable, and punctual attendance.
Adhere to all company policies, procedures, and safety protocols.
Take ownership of assigned responsibilities and follow through on commitments.
Embrace and live out Speedway Motors core values.
Adapt to changing priorities and demonstrate flexibility in a dynamic work setting.
Seek opportunities for continuous improvement and professional growth.
Perform other duties as assigned.
Physical Demands / Work Environment Ability to rarely lift and carry less than 25 lbs. and rarely push/pull up to 50 lbs. Work may be performed while either standing or sitting at a desk, with variable amounts of sitting and standing depending on preference. Rare walking, bending, reaching, and twisting. Frequent pinching, grasping, and fine manipulation with fingers to use computer. Heated and air‑conditioned indoor office work. This role offers a hybrid work environment, with scheduling flexibility based on team priorities and business needs.
What You’ll Need To Succeed In This Position
1–3 years of hands‑on experience in paid search and/or paid social media marketing.
Familiarity with platforms such as Google Ads, Microsoft Ads, Facebook Ads Manager, and Google Analytics.
Understanding of core performance metrics (CTR, ROAS, CPA, etc.) and how to optimize them.
Attention to detail and willingness to learn and adapt to changing priorities.
Proficiency in Microsoft Excel and PowerPoint; experience with reporting dashboards a plus.
Effective written and verbal communication skills.
Ability to work independently and manage tasks in a fast‑paced environment.
Experience with e‑commerce campaigns and product feeds a plus.
Knowledge of digital ad policy compliance and best practices across major platforms.
Experience with TikTok Ads, Pinterest, or YouTube advertising is a bonus.
Benefits
Comprehensive Health, Dental and Vision Insurance
Retirement Plan with Company Match
Unlimited PTO
Paid Holidays
Continuing Education Reimbursement
Wellness Program and Healthy Living Reimbursement
Discount on Speedway Motors Product, Rent Discount for all Speedway Properties, and Referral Bonuses.
Growth Opportunities
Paid Parental Leave
Flexible Schedule
An extremely supportive team.
Opportunity to utilize your strengths and be creative.
This posting will close when filled.
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We believe strongly in our company values and live them out each day! We work together as One Team across all departments, Choose Positivity in everything we do, put People First, encourage speaking up because You Have a Voice, and above all else we are Driven to Succeed. If you can embrace these values and they align with how you work, then we’d love to chat with you!
Job Overview To support our continued growth, we’re looking for a Paid Media Specialist who knows how to drive performance and accelerate results. The Paid Media Specialist supports the strategy, execution, and optimization of paid media campaigns across platforms including Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and other emerging paid channels. This role plays a key part in driving performance through paid search and paid social initiatives, collaborating closely with senior team members to support overall e-commerce growth. The ideal candidate is detail‑oriented, data‑driven, and passionate about digital performance marketing.
Responsibilities
Assist in the creation and management of paid campaigns across Google, Bing, Facebook, and Instagram.
Support bid strategy, budget pacing, ad copy testing, and A/B experiments.
Monitor key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rate.
Contribute to daily, weekly, monthly, and ad hoc reporting of KPIs and performance.
Write, edit, and test engaging ad copy tailored to different audiences and platforms.
Assist in the creation and refinement of search, PMax, remarketing, demand gen, and shopping campaigns.
Stay current on platform updates, industry trends, and best practices in performance media.
Collaborate with the Paid Media Team and cross‑functional partners (e.g., Creative, BI, Organic, Product) to execute and refine campaign strategy.
Help maintain campaign documentation, asset libraries, and performance reporting dashboards.
Participate in team meetings and contribute ideas to improve campaign performance and workflow.
Maintain regular, reliable, and punctual attendance.
Adhere to all company policies, procedures, and safety protocols.
Take ownership of assigned responsibilities and follow through on commitments.
Embrace and live out Speedway Motors core values.
Adapt to changing priorities and demonstrate flexibility in a dynamic work setting.
Seek opportunities for continuous improvement and professional growth.
Perform other duties as assigned.
Physical Demands / Work Environment Ability to rarely lift and carry less than 25 lbs. and rarely push/pull up to 50 lbs. Work may be performed while either standing or sitting at a desk, with variable amounts of sitting and standing depending on preference. Rare walking, bending, reaching, and twisting. Frequent pinching, grasping, and fine manipulation with fingers to use computer. Heated and air‑conditioned indoor office work. This role offers a hybrid work environment, with scheduling flexibility based on team priorities and business needs.
What You’ll Need To Succeed In This Position
1–3 years of hands‑on experience in paid search and/or paid social media marketing.
Familiarity with platforms such as Google Ads, Microsoft Ads, Facebook Ads Manager, and Google Analytics.
Understanding of core performance metrics (CTR, ROAS, CPA, etc.) and how to optimize them.
Attention to detail and willingness to learn and adapt to changing priorities.
Proficiency in Microsoft Excel and PowerPoint; experience with reporting dashboards a plus.
Effective written and verbal communication skills.
Ability to work independently and manage tasks in a fast‑paced environment.
Experience with e‑commerce campaigns and product feeds a plus.
Knowledge of digital ad policy compliance and best practices across major platforms.
Experience with TikTok Ads, Pinterest, or YouTube advertising is a bonus.
Benefits
Comprehensive Health, Dental and Vision Insurance
Retirement Plan with Company Match
Unlimited PTO
Paid Holidays
Continuing Education Reimbursement
Wellness Program and Healthy Living Reimbursement
Discount on Speedway Motors Product, Rent Discount for all Speedway Properties, and Referral Bonuses.
Growth Opportunities
Paid Parental Leave
Flexible Schedule
An extremely supportive team.
Opportunity to utilize your strengths and be creative.
This posting will close when filled.
#J-18808-Ljbffr