Senior Upper Funnel Marketer Job at Rover.com in Seattle
Rover.com, Seattle, WA, United States
Hybrid Position
Minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. Candidates must be based in the Greater Seattle Area or willing to relocate.
Role As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine, owning the strategic deployment of our identity across upper‑funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic, etc.) to drive measurable business impact and growth. You will lead two key initiatives: stewarding a massive media investment with surgical precision through advanced measurement (MMM/Geo‑Uplift) and pioneering the future of our marketing operations.
Responsibilities
Consideration Strategy & Business Influence
Strategic Direction: Autonomously drive the long‑range strategy for Upper Funnel Channels, driving new customers while understanding the change to measured consideration. Set the goals and OKRs that determine how we win in the upper funnel.
Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
Cross‑Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance‑data feedback loop they need.
Mastery of Upper Funnel Media
Advanced Channel Stewardship: Demonstrate best‑in‑class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. Expert in media buying, media negotiations, inventory quality, and placement strategy.
Complex Agency Orchestration: Manage external agency relationships of high complexity and impact. Coach agencies to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
Financial Stewardship: Manage large‑scale program budgets with accuracy. Model for financial organization and attention to detail with your budget.
Measurement Science & Data Optimization
Marketing Measurement Ownership: Work with Marketing Data Science to develop new marketing metrics and measurement frameworks. Own interpreting and application of Rover’s Media Mix Modeling (MMM) and propose Geo‑Uplift tests to prove the incrementality of upper‑funnel spend.
Problem Solving: Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi‑channel attribution in a privacy‑first environment.
Automation & AI Integration
Workflow Automation: Identify and execute massive process efficiencies by automating marketing workflows. Operationalize AI tools into the department.
Tool Architecture: Understand the broad array of AI tools available and architect appropriate scenarios for their use to solve complex business problems.
Communication & Mentorship
Organizational Communicator: Highly effective communicator who understands when and how to share key information. Distill complex media and AI concepts for executive stakeholders.
Knowledge Dissemination: Set up business rhythms to share findings across the organization, up‑leveling the entire marketing team’s understanding of prioritization and efficiency.
Qualifications
Experience: 10–12+ years of relevant experience in high‑scale media strategy with a consumer brand (ideally a two‑sided marketplace). Demonstrated expertise in leveraging upper‑funnel channels to drive new customers and measure impact.
AI/Automation Mastery: Demonstrated improvements to workflow automation, leveraging scripts, Python, SaaS tools, and AI. Experience building or implementing AI‑driven systems that improve a marketing team’s delivery capacity is a strong plus.
Measurement Fluency: Hands‑on experience with Geo‑Uplift testing implementation and the tactical actioning of MMM results.
Education: Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus; work experience will be taken into account.
Location: Ability to work from the Seattle office 2 days per week.
Holding Agencies Accountable: Experience managing and holding agencies accountable for results, and managing an RFP process.
International Experience: Experience managing campaigns in the UK and the EU is a plus.
Collaboration: Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and data depending on audience.
A Sense of Curiosity: Excitement to learn new things and continually challenge yourself with new ideas.
Nice to Have Pet‑Related Brand experience
Benefits of Working at Rover
Competitive compensation
401k match
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1,000 toward bringing home a new dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi‑monthly
Regular team activities performed in‑person and virtually
Compensation
In the greater Seattle area the first‑year salary range is $140,761–$179,228. Rover offers a long‑term incentive plan with a company performance‑based cash payout and benefits to full‑time employees.
The cash compensation offered for this role will be dependent on the candidate’s experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
Equal Opportunity Employer Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.
Accommodation Statement We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Role As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine, owning the strategic deployment of our identity across upper‑funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic, etc.) to drive measurable business impact and growth. You will lead two key initiatives: stewarding a massive media investment with surgical precision through advanced measurement (MMM/Geo‑Uplift) and pioneering the future of our marketing operations.
Responsibilities
Consideration Strategy & Business Influence
Strategic Direction: Autonomously drive the long‑range strategy for Upper Funnel Channels, driving new customers while understanding the change to measured consideration. Set the goals and OKRs that determine how we win in the upper funnel.
Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
Cross‑Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance‑data feedback loop they need.
Mastery of Upper Funnel Media
Advanced Channel Stewardship: Demonstrate best‑in‑class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. Expert in media buying, media negotiations, inventory quality, and placement strategy.
Complex Agency Orchestration: Manage external agency relationships of high complexity and impact. Coach agencies to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
Financial Stewardship: Manage large‑scale program budgets with accuracy. Model for financial organization and attention to detail with your budget.
Measurement Science & Data Optimization
Marketing Measurement Ownership: Work with Marketing Data Science to develop new marketing metrics and measurement frameworks. Own interpreting and application of Rover’s Media Mix Modeling (MMM) and propose Geo‑Uplift tests to prove the incrementality of upper‑funnel spend.
Problem Solving: Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi‑channel attribution in a privacy‑first environment.
Automation & AI Integration
Workflow Automation: Identify and execute massive process efficiencies by automating marketing workflows. Operationalize AI tools into the department.
Tool Architecture: Understand the broad array of AI tools available and architect appropriate scenarios for their use to solve complex business problems.
Communication & Mentorship
Organizational Communicator: Highly effective communicator who understands when and how to share key information. Distill complex media and AI concepts for executive stakeholders.
Knowledge Dissemination: Set up business rhythms to share findings across the organization, up‑leveling the entire marketing team’s understanding of prioritization and efficiency.
Qualifications
Experience: 10–12+ years of relevant experience in high‑scale media strategy with a consumer brand (ideally a two‑sided marketplace). Demonstrated expertise in leveraging upper‑funnel channels to drive new customers and measure impact.
AI/Automation Mastery: Demonstrated improvements to workflow automation, leveraging scripts, Python, SaaS tools, and AI. Experience building or implementing AI‑driven systems that improve a marketing team’s delivery capacity is a strong plus.
Measurement Fluency: Hands‑on experience with Geo‑Uplift testing implementation and the tactical actioning of MMM results.
Education: Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus; work experience will be taken into account.
Location: Ability to work from the Seattle office 2 days per week.
Holding Agencies Accountable: Experience managing and holding agencies accountable for results, and managing an RFP process.
International Experience: Experience managing campaigns in the UK and the EU is a plus.
Collaboration: Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and data depending on audience.
A Sense of Curiosity: Excitement to learn new things and continually challenge yourself with new ideas.
Nice to Have Pet‑Related Brand experience
Benefits of Working at Rover
Competitive compensation
401k match
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1,000 toward bringing home a new dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi‑monthly
Regular team activities performed in‑person and virtually
Compensation
In the greater Seattle area the first‑year salary range is $140,761–$179,228. Rover offers a long‑term incentive plan with a company performance‑based cash payout and benefits to full‑time employees.
The cash compensation offered for this role will be dependent on the candidate’s experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
Equal Opportunity Employer Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws.
Accommodation Statement We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#J-18808-Ljbffr