Casino Marketing Representative
Kinsley Power Systems, Reno, NV, United States
SUMMARY
The Casino Marketing Representative is responsible for supporting the Player Development team by building and maintaining relationships with assigned unhosted and lower-segment players. This role focuses on outbound and inbound telemarketing strategies, event and promotion support, and incremental visitation growth. The position serves as a support function between Casino Hosts, Executive Hosts, and Independent Agent (IA) partners while ensuring compliance with established marketing and comp guidelines. ESSENTIAL DUTIES AND RESPONSIBILITIES
Primary duties and responsibilities include, but are not limited to, the following: Assist the Player Development team by managing a legacy and assigned list of unhosted players within lower player segments. Build and maintain player relationships through outbound and inbound communication via phone, email, and written correspondence. Conduct outbound telemarketing campaigns to support casino promotions, special events, and player reactivation initiatives. Generate incremental visitation and revenue growth from coded players; position is bonus eligible based on performance metrics. Provide inbound player support including reservations, approved room accommodations, and eligible marketing offers. Work with Independent Agent (IA) representatives and branches to assist with rooms and approved incentives as permitted. Support special events through guest confirmations, follow-up, and participation tracking. Accurately document all player interactions and account activity within the casino management system. Collaborate with Casino Hosts and Executive Hosts to ensure appropriate coverage and player escalation. Comply with responsible gaming practices, internal policies, and regulatory requirements. Comp Authority and Clearance
Authorized to use eligible marketing offers already loaded to player accounts. May issue non-discretionary comps per marketing and departmental guidelines. Not authorized to make discretionary comp decisions. Assigned accounts include lower-segment retention players and inactive accounts with existing offers. New player accounts will be evaluated and escalated appropriately based on visitation and play. Qualifications and Experience
Experience in inside sales, telemarketing, casino marketing, or player development preferred. Demonstrated success in outbound sales or customer retention roles. Strong communication, relationship-building, and follow-up skills. Experience with CRM or casino management systems preferred. Ability to work flexible schedules including nights, weekends, and holidays. Previous position in Casino Marketing is preferred, or any combination of education, training, or experience that provides the required knowledge, skills, and abilities. CERTIFICATES AND LICENSES
Must be able to maintain appropriate Gaming License & Alcohol Awareness card. Driver's license and ability to provide annual MVR preferred. PHYSICAL DEMANDS
While performing the duties of this job, the team member is constantly sitting, frequently standing, walking, occasionally reaching overhead, bending over, crouching, and kneeling during the duration of their shift. Must be able to push/pull and/or carry/lift 10lbs or less constantly and 50lbs or less occasionally. The team member will constantly have repetitive use of both hands, frequent light grasping motions, and occasional firm/strong grasping motions. Finger dexterity of both hands will be constantly required. Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision. The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. WORK ENVIRONMENT
Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face‑to‑face including verbal contact with others on extended shifts around computer equipment and electrical devices. Team member may be exposed to confined areas, extreme heat, extreme cold, wet and/or humid conditions, vibrations, moving objects, high places, slippery surfaces, and a smoke‑filled environment. The noise level in the work environment is moderate but can be quiet or loud at times. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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The Casino Marketing Representative is responsible for supporting the Player Development team by building and maintaining relationships with assigned unhosted and lower-segment players. This role focuses on outbound and inbound telemarketing strategies, event and promotion support, and incremental visitation growth. The position serves as a support function between Casino Hosts, Executive Hosts, and Independent Agent (IA) partners while ensuring compliance with established marketing and comp guidelines. ESSENTIAL DUTIES AND RESPONSIBILITIES
Primary duties and responsibilities include, but are not limited to, the following: Assist the Player Development team by managing a legacy and assigned list of unhosted players within lower player segments. Build and maintain player relationships through outbound and inbound communication via phone, email, and written correspondence. Conduct outbound telemarketing campaigns to support casino promotions, special events, and player reactivation initiatives. Generate incremental visitation and revenue growth from coded players; position is bonus eligible based on performance metrics. Provide inbound player support including reservations, approved room accommodations, and eligible marketing offers. Work with Independent Agent (IA) representatives and branches to assist with rooms and approved incentives as permitted. Support special events through guest confirmations, follow-up, and participation tracking. Accurately document all player interactions and account activity within the casino management system. Collaborate with Casino Hosts and Executive Hosts to ensure appropriate coverage and player escalation. Comply with responsible gaming practices, internal policies, and regulatory requirements. Comp Authority and Clearance
Authorized to use eligible marketing offers already loaded to player accounts. May issue non-discretionary comps per marketing and departmental guidelines. Not authorized to make discretionary comp decisions. Assigned accounts include lower-segment retention players and inactive accounts with existing offers. New player accounts will be evaluated and escalated appropriately based on visitation and play. Qualifications and Experience
Experience in inside sales, telemarketing, casino marketing, or player development preferred. Demonstrated success in outbound sales or customer retention roles. Strong communication, relationship-building, and follow-up skills. Experience with CRM or casino management systems preferred. Ability to work flexible schedules including nights, weekends, and holidays. Previous position in Casino Marketing is preferred, or any combination of education, training, or experience that provides the required knowledge, skills, and abilities. CERTIFICATES AND LICENSES
Must be able to maintain appropriate Gaming License & Alcohol Awareness card. Driver's license and ability to provide annual MVR preferred. PHYSICAL DEMANDS
While performing the duties of this job, the team member is constantly sitting, frequently standing, walking, occasionally reaching overhead, bending over, crouching, and kneeling during the duration of their shift. Must be able to push/pull and/or carry/lift 10lbs or less constantly and 50lbs or less occasionally. The team member will constantly have repetitive use of both hands, frequent light grasping motions, and occasional firm/strong grasping motions. Finger dexterity of both hands will be constantly required. Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision. The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. WORK ENVIRONMENT
Work performed indoors and outdoors, alone and frequently with and around others. Team Member will perform work face‑to‑face including verbal contact with others on extended shifts around computer equipment and electrical devices. Team member may be exposed to confined areas, extreme heat, extreme cold, wet and/or humid conditions, vibrations, moving objects, high places, slippery surfaces, and a smoke‑filled environment. The noise level in the work environment is moderate but can be quiet or loud at times. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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