Programmatic Media Manager
Accenture, Albany, NY, United States
Digital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the end‑to‑end digital sales cycle by optimizing, evolving, and scaling the buying and selling process for clients and their consumers (DTC, B2B, B2C, and B2B2C) through human‑driven and digitally enabled activities that support profitable and scalable growth. Advance your career in a fast‑accelerating consumer brand agency that is defining the future of connected commerce. We grow and optimize world‑class brands across all channels wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry‑leading expertise, and flawless execution.
Responsibilities
Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, etc.
Understand the programmatic ecosystem – CTV, standard display, native, responsive display, digital out of home, digital audio, etc.
Contribute to and support established best‑practice optimization processes, campaign set‑up, and client communication.
Build, QA, monitor, and optimize campaigns to ensure deliverables and KPIs are met.
Monitor, report, perform analysis, and track pacing of all assigned campaigns; adjust as needed to remain within budget parameters.
Multi‑task and manage multiple client accounts seamlessly with tight timelines and the Stable work cadence.
Conduct regular and ad‑hoc analysis to identify opportunities to improve performance across both individual campaigns and the portfolio as a whole.
Support the team in building documentation for media processes.
Stay up‑to‑speed on the most recent updates for impactful platforms and technologies and their implications on clients (policies, insights, restrictions, and performance).
Use data analysis of campaign performance metrics to develop an optimization approach that improves campaigns with different buying models and techniques.
Keep key stakeholders, including clients and account teams, updated on campaign and account‑level performance via regular and ad‑hoc reporting and status meetings.
Research the latest digital media content trends and stay up‑to‑date with the landscape.
Provide thoughtful points of view (POVs) to internal media teams.
Basic Qualifications
Minimum 2 years of relevant career experience, including trading programmatic campaigns at an agency, brand, DSP or ad network.
Minimum of 2 years hands‑on Amazon DSP experience.
Preferred Qualifications
Additional hands‑on keyboard experience with a DSP (e.g., The Trade Desk, DV360, StackAdapt).
Bachelor’s degree preferably in marketing, statistics, computer science, business, or relevant work experience.
Retail media experience or experience with Walmart DSP.
Strong understanding of the creative and pixel trafficking process.
Experience working with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, Roundel, DV360, StackAdapt), DMPs (LiveRamp), ad servers (DCM, FlashTalking, Sizmek), third‑party verification vendors (IAS, DoubleVerify, Moat), and media accounting systems (MediaOcean, Prisma, Adazzle).
Demonstrable knowledge of real‑time bidding, DSP platforms, attribution models, and associated technologies.
Basic tag troubleshooting skills.
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
In‑depth understanding of digital media fundamentals and language.
Agency experience is preferred.
A strong work ethic; able to work on different clients, meet deadlines, and deliver results.
Proven experience optimizing campaigns to performance metrics, achieving client KPIs.
Ability to multitask and identify prioritizations under deadlines in a fast‑paced environment.
Proactive self‑starter, problem‑solver, and hyper‑analytical.
Ability to build and maintain partnerships with media partners and vendors.
Life‑long learner & intellectual agility with an ever‑learning mindset.
Compensation Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.
Benefits Accenture offers a market‑competitive suite of benefits, including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
Hourly Salary Ranges by Location
California $26.39 to $77.88
Cleveland $24.42 to $62.31
Colorado $26.39 to $67.31
District of Columbia $28.08 to $71.63
Illinois $24.42 to $67.31
Maryland $26.39 to $67.31
Massachusetts $26.39 to $71.63
Minnesota $26.39 to $67.31
New York $24.42 to $77.88
New Jersey $28.08 to $77.88
Washington $28.08 to $71.63
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Accenture is an EEO and affirmative action employer for veterans and individuals with disabilities. Accenture is also committed to providing veteran employment opportunities to our service men and women.
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Responsibilities
Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, etc.
Understand the programmatic ecosystem – CTV, standard display, native, responsive display, digital out of home, digital audio, etc.
Contribute to and support established best‑practice optimization processes, campaign set‑up, and client communication.
Build, QA, monitor, and optimize campaigns to ensure deliverables and KPIs are met.
Monitor, report, perform analysis, and track pacing of all assigned campaigns; adjust as needed to remain within budget parameters.
Multi‑task and manage multiple client accounts seamlessly with tight timelines and the Stable work cadence.
Conduct regular and ad‑hoc analysis to identify opportunities to improve performance across both individual campaigns and the portfolio as a whole.
Support the team in building documentation for media processes.
Stay up‑to‑speed on the most recent updates for impactful platforms and technologies and their implications on clients (policies, insights, restrictions, and performance).
Use data analysis of campaign performance metrics to develop an optimization approach that improves campaigns with different buying models and techniques.
Keep key stakeholders, including clients and account teams, updated on campaign and account‑level performance via regular and ad‑hoc reporting and status meetings.
Research the latest digital media content trends and stay up‑to‑date with the landscape.
Provide thoughtful points of view (POVs) to internal media teams.
Basic Qualifications
Minimum 2 years of relevant career experience, including trading programmatic campaigns at an agency, brand, DSP or ad network.
Minimum of 2 years hands‑on Amazon DSP experience.
Preferred Qualifications
Additional hands‑on keyboard experience with a DSP (e.g., The Trade Desk, DV360, StackAdapt).
Bachelor’s degree preferably in marketing, statistics, computer science, business, or relevant work experience.
Retail media experience or experience with Walmart DSP.
Strong understanding of the creative and pixel trafficking process.
Experience working with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, Roundel, DV360, StackAdapt), DMPs (LiveRamp), ad servers (DCM, FlashTalking, Sizmek), third‑party verification vendors (IAS, DoubleVerify, Moat), and media accounting systems (MediaOcean, Prisma, Adazzle).
Demonstrable knowledge of real‑time bidding, DSP platforms, attribution models, and associated technologies.
Basic tag troubleshooting skills.
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
In‑depth understanding of digital media fundamentals and language.
Agency experience is preferred.
A strong work ethic; able to work on different clients, meet deadlines, and deliver results.
Proven experience optimizing campaigns to performance metrics, achieving client KPIs.
Ability to multitask and identify prioritizations under deadlines in a fast‑paced environment.
Proactive self‑starter, problem‑solver, and hyper‑analytical.
Ability to build and maintain partnerships with media partners and vendors.
Life‑long learner & intellectual agility with an ever‑learning mindset.
Compensation Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.
Benefits Accenture offers a market‑competitive suite of benefits, including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
Hourly Salary Ranges by Location
California $26.39 to $77.88
Cleveland $24.42 to $62.31
Colorado $26.39 to $67.31
District of Columbia $28.08 to $71.63
Illinois $24.42 to $67.31
Maryland $26.39 to $67.31
Massachusetts $26.39 to $71.63
Minnesota $26.39 to $67.31
New York $24.42 to $77.88
New Jersey $28.08 to $77.88
Washington $28.08 to $71.63
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Accenture is an EEO and affirmative action employer for veterans and individuals with disabilities. Accenture is also committed to providing veteran employment opportunities to our service men and women.
#J-18808-Ljbffr