Marketing Communications Specialist 1
Onto Innovation, Tucson, AZ, United States
Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading‑edge technologies that include: 3D metrology spanning the chip from nanometer‑scale transistors to micron‑level die‑interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.
Role Summary Onto Innovation is seeking a Marketing Communications Specialist to support external messaging and demand‑generation efforts across the 4D Technology product portfolio (industrial, optical, and semiconductor metrology). This role is designed for a hands‑on marketing professional who can translate strategic priorities into high‑quality execution. The Marketing Communications Specialist will partner closely with product management, sales, and marketing to deliver impactful digital campaigns, content, events, and lead‑generation programs that drive awareness and customer engagement.
Marketing Communications & Messaging
Support development and execution of external messaging and positioning.
Translate technical concepts and product capabilities into clear, customer‑focused marketing content.
Ensure messaging consistency across digital channels, campaigns, and events.
Digital Marketing & Campaign Execution
Execute day‑to‑day digital marketing activities, including:
Website content updates and SEO optimization
Email and digital campaign deployment
Social media campaigns and analytics
Lead‑nurture programs and marketing automation workflows
CRM input, cleanup, lead tracking and reporting
Support lead‑generation initiatives aligned with sales and business priorities.
Track and report on campaign performance, supporting continuous improvement.
Content Development
Create and maintain marketing content, including:
Website and product pages
Blogs, application notes, and case studies
Sales and event collateral
Coordinate with product management, engineering, and applications teams to ensure technical accuracy and relevance.
Events & Trade Shows
Support planning and execution of trade shows, industry conferences, and customer events.
Develop supporting materials and pre‑/post‑event digital campaigns to maximize visibility and lead capture.
Multimedia
Managing MarCom plan to execute activities on time and at a high level of quality
Oversee product and customer‑testimonial photoshoots and video creation, from planning through delivery of final assets.
Project Management
Create and maintain graphics, videos, gifs, etc. for digital and print product promotions.
Analyze campaign performance and recommend improvements.
Research
Gather prospect intelligence and subsequent outreach.
Gather data on competitors and industry trends to support marketing strategies.
Cross‑Functional Support
Collaborate with product management, sales, and corporate marketing to align daily execution with broader business and marketing strategies.
Help support marketing efforts across multiple brands and product lines in a growing, multi‑portfolio environment.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
1+ years of experience in marketing communications, digital marketing, or demand generation, preferably in B2B science and technology marketing, including optics, aerospace, aviation, or general high‑tech.
Strong writing and content development skills, with experience supporting technical or complex products.
Working knowledge of:
SEO and website content management, preferably WordPress
Email marketing and digital campaigns
Marketing automation and CRM tools, preferably Pardot, Salesforce.com, Oracle SalesCloud
Reporting tools and analytics
Experience with Adobe Creative Cloud suite
Experience with video creation and editing a plus
Strong organizational skills with the ability to manage multiple projects and deadlines
Excellent verbal and written communication skills
Preferred
Experience in industrial metrology, precision manufacturing and semiconductor equipment.
Familiarity working with global teams and supporting multiple product lines.
Comfortable working in a hands‑on, execution‑focused role within a fast‑paced environment.
Why Join Onto Innovation? At Onto Innovation, we believe your work should matter—and so should your well‑being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting‑edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.
Compensation & Growth Base Salary Range: $46,880.00 - $70,320.00, offered in good faith and based on experience, location, and qualifications.
Additional Rewards: Annual bonus opportunities and potential long‑term incentives tied to both company and individual success.
Empowering Every Voice To Shape The Future Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.
Important Note on Export Compliance For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).
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Role Summary Onto Innovation is seeking a Marketing Communications Specialist to support external messaging and demand‑generation efforts across the 4D Technology product portfolio (industrial, optical, and semiconductor metrology). This role is designed for a hands‑on marketing professional who can translate strategic priorities into high‑quality execution. The Marketing Communications Specialist will partner closely with product management, sales, and marketing to deliver impactful digital campaigns, content, events, and lead‑generation programs that drive awareness and customer engagement.
Marketing Communications & Messaging
Support development and execution of external messaging and positioning.
Translate technical concepts and product capabilities into clear, customer‑focused marketing content.
Ensure messaging consistency across digital channels, campaigns, and events.
Digital Marketing & Campaign Execution
Execute day‑to‑day digital marketing activities, including:
Website content updates and SEO optimization
Email and digital campaign deployment
Social media campaigns and analytics
Lead‑nurture programs and marketing automation workflows
CRM input, cleanup, lead tracking and reporting
Support lead‑generation initiatives aligned with sales and business priorities.
Track and report on campaign performance, supporting continuous improvement.
Content Development
Create and maintain marketing content, including:
Website and product pages
Blogs, application notes, and case studies
Sales and event collateral
Coordinate with product management, engineering, and applications teams to ensure technical accuracy and relevance.
Events & Trade Shows
Support planning and execution of trade shows, industry conferences, and customer events.
Develop supporting materials and pre‑/post‑event digital campaigns to maximize visibility and lead capture.
Multimedia
Managing MarCom plan to execute activities on time and at a high level of quality
Oversee product and customer‑testimonial photoshoots and video creation, from planning through delivery of final assets.
Project Management
Create and maintain graphics, videos, gifs, etc. for digital and print product promotions.
Analyze campaign performance and recommend improvements.
Research
Gather prospect intelligence and subsequent outreach.
Gather data on competitors and industry trends to support marketing strategies.
Cross‑Functional Support
Collaborate with product management, sales, and corporate marketing to align daily execution with broader business and marketing strategies.
Help support marketing efforts across multiple brands and product lines in a growing, multi‑portfolio environment.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
1+ years of experience in marketing communications, digital marketing, or demand generation, preferably in B2B science and technology marketing, including optics, aerospace, aviation, or general high‑tech.
Strong writing and content development skills, with experience supporting technical or complex products.
Working knowledge of:
SEO and website content management, preferably WordPress
Email marketing and digital campaigns
Marketing automation and CRM tools, preferably Pardot, Salesforce.com, Oracle SalesCloud
Reporting tools and analytics
Experience with Adobe Creative Cloud suite
Experience with video creation and editing a plus
Strong organizational skills with the ability to manage multiple projects and deadlines
Excellent verbal and written communication skills
Preferred
Experience in industrial metrology, precision manufacturing and semiconductor equipment.
Familiarity working with global teams and supporting multiple product lines.
Comfortable working in a hands‑on, execution‑focused role within a fast‑paced environment.
Why Join Onto Innovation? At Onto Innovation, we believe your work should matter—and so should your well‑being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting‑edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.
Compensation & Growth Base Salary Range: $46,880.00 - $70,320.00, offered in good faith and based on experience, location, and qualifications.
Additional Rewards: Annual bonus opportunities and potential long‑term incentives tied to both company and individual success.
Empowering Every Voice To Shape The Future Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.
Important Note on Export Compliance For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).
#J-18808-Ljbffr