Area Marketing Specialist
Specialty1 Partners, Detroit, MI, United States
Area Marketing Specialist – Chicago
Our Chicago area is seeking an exceptional Area Marketing Specialist to join our busy team to support our partner practices.
Responsibilities
Execute in‑person referral outreach in line with the marketing strategy.
Develop a marketing communications plan including strategy, goals, tactics and budget.
Build relationships with existing and new patient referral sources to increase patient volumes.
Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients.
Structure and execute referral marketing plan, including optimization and direct leadership of in‑person visits to existing and potential referring dentist offices for all assigned locations.
Determine the most efficient and effective communications and drop‑off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist.
Directly purchase or create the drop‑off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in‑office appreciation events (e.g., catered lunches).
Develop and execute all referral‑related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event).
Develop local media relations strategy, seeking high‑level placements in local print, broadcast and online media.
Manage local digital media assets, including location website and social media accounts.
Coordinate all public relations activities as needed.
Monitor, analyze and communicate marketing results on a monthly basis.
Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identify recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs.
Background / Qualifications You are a resourceful area marketing specialist who loves building and developing relationships via multiple channels (in‑person, digital, and print). You’re excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable/happier state each and every day. You’re a kind, passionate and collaborative problem‑solver who can proactively adjust to shifting priorities and values the chance to make an important impact.
3+ years of face‑to‑face marketing.
5‑8 years of experience in healthcare, referral‑based marketing, and/or sales.
BA/MA degree in Marketing, Advertising, Communications or a related discipline.
Proven track record designing and executing successful marketing campaigns at a local level.
Prior experience within the dental industry preferred; experience within specialty dentistry a plus.
Prior B2C and B2B marketing experience preferred.
Solid experience with social media including Facebook, LinkedIn, etc.
Why You Should Join Our Team A career with us is a chance to work with everyone involved in the future of specialty dental care. Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results. We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed. You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between.
Benefits & Perks
Potential 5% Bonus
BCBS High Deductible & PPO Medical insurance Options
VSP Vision Coverage
Principal PPO Dental Insurance
Complimentary Life Insurance Policy
Short‑term & Long‑Term Disability
Pet Insurance Coverage
401(k)
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
Diverse and Inclusive Work Environment
Strong culture of honesty and teamwork
Position Base Pay Range $60,000 USD - $64,000 USD
Equal‑Opportunity Employment Statement Specialty1 Partners and its affiliates are equal‑opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non‑exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.
Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/.
E‑Verify Statement Specialty1 Partners and its affiliates participate in the federal government’s E‑Verify program. Specialty1 further participates in the E‑Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E‑Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E‑Verify process is completed in conjunction with a new hire’s completion of Form I‑9, Employment Eligibility Verification upon commencement of employment. E‑Verify is not used as a tool to pre‑screen candidates. For up‑to‑date information on E‑Verify, go to www.e‑verify.gov and click on the Employees Link to learn more.
Mobile Messaging Notice Specialty1 Partners and its affiliates use mobile messages in relation to your job application. Message frequency varies. Message and data rates may apply. Reply STOP to opt‑out of future messaging. Reply HELP for help. View our Privacy & SMS Policy here. By submitting your application you agree to receive text messages from Specialty1 and its affiliates as outlined above.
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Responsibilities
Execute in‑person referral outreach in line with the marketing strategy.
Develop a marketing communications plan including strategy, goals, tactics and budget.
Build relationships with existing and new patient referral sources to increase patient volumes.
Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients.
Structure and execute referral marketing plan, including optimization and direct leadership of in‑person visits to existing and potential referring dentist offices for all assigned locations.
Determine the most efficient and effective communications and drop‑off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist.
Directly purchase or create the drop‑off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in‑office appreciation events (e.g., catered lunches).
Develop and execute all referral‑related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event).
Develop local media relations strategy, seeking high‑level placements in local print, broadcast and online media.
Manage local digital media assets, including location website and social media accounts.
Coordinate all public relations activities as needed.
Monitor, analyze and communicate marketing results on a monthly basis.
Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identify recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs.
Background / Qualifications You are a resourceful area marketing specialist who loves building and developing relationships via multiple channels (in‑person, digital, and print). You’re excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable/happier state each and every day. You’re a kind, passionate and collaborative problem‑solver who can proactively adjust to shifting priorities and values the chance to make an important impact.
3+ years of face‑to‑face marketing.
5‑8 years of experience in healthcare, referral‑based marketing, and/or sales.
BA/MA degree in Marketing, Advertising, Communications or a related discipline.
Proven track record designing and executing successful marketing campaigns at a local level.
Prior experience within the dental industry preferred; experience within specialty dentistry a plus.
Prior B2C and B2B marketing experience preferred.
Solid experience with social media including Facebook, LinkedIn, etc.
Why You Should Join Our Team A career with us is a chance to work with everyone involved in the future of specialty dental care. Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results. We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed. You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between.
Benefits & Perks
Potential 5% Bonus
BCBS High Deductible & PPO Medical insurance Options
VSP Vision Coverage
Principal PPO Dental Insurance
Complimentary Life Insurance Policy
Short‑term & Long‑Term Disability
Pet Insurance Coverage
401(k)
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
Diverse and Inclusive Work Environment
Strong culture of honesty and teamwork
Position Base Pay Range $60,000 USD - $64,000 USD
Equal‑Opportunity Employment Statement Specialty1 Partners and its affiliates are equal‑opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non‑exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.
Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/.
E‑Verify Statement Specialty1 Partners and its affiliates participate in the federal government’s E‑Verify program. Specialty1 further participates in the E‑Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E‑Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E‑Verify process is completed in conjunction with a new hire’s completion of Form I‑9, Employment Eligibility Verification upon commencement of employment. E‑Verify is not used as a tool to pre‑screen candidates. For up‑to‑date information on E‑Verify, go to www.e‑verify.gov and click on the Employees Link to learn more.
Mobile Messaging Notice Specialty1 Partners and its affiliates use mobile messages in relation to your job application. Message frequency varies. Message and data rates may apply. Reply STOP to opt‑out of future messaging. Reply HELP for help. View our Privacy & SMS Policy here. By submitting your application you agree to receive text messages from Specialty1 and its affiliates as outlined above.
#J-18808-Ljbffr