CONFERENCE GROUP SALES MANAGER
Crescent Hotels & Resorts, Williamsburg, VA, United States
Who We Are
Founded in 1926, the Colonial Williamsburg Foundation is a private, not‑for‑profit educational, historic, and cultural institution that owns and operates one of the largest and best‑known museum complexes in the world. Our mission is ’that the future may learn from the past’ through preserving and restoring 18th‑century Williamsburg, Virginia’s colonial capital. We engage, inform, and inspire people to learn about this historic capital, the events that occurred here, and the diverse peoples who helped shape a new nation.
About the Position The Colonial Williamsburg Hotels are seeking a driven and results‑oriented Group Sales Manager to join our team. Solicit future conference business for Colonial Williamsburg Hotels in assigned market areas using 31+ rooms per night arriving outside 91 days or as assigned by the Director of Sales (and/or VP of Sales). Maintain and exceed definite monthly room night and room revenue booking goals as assigned by Director of Sales (and/or VP of Sales).
Main Duties
Contact meeting planners/decision makers by mail, telephone, fax, in person, customer fams and site inspections.
Maintain a comprehensive account management plan to include a list of target accounts and key accounts.
Develop sales action plans to achieve revenue goals.
Build positive and lasting client relationships.
Secure annual and multi‑year contracts.
Secure new and repeat business.
Maintain accurate and legible files in accordance with established policies and procedures.
Generate and secure new, referred, and repeat group business, focusing on accounts within the DC region and the Northeast.
Prepare and execute creative sales proposals and contracts that ensure financial success and profitability to the hotel while managing and minimizing risk to the hotel.
Maintain regular communication with clients to ensure seamless execution of all events resulting in high customer satisfaction.
Negotiate space, dates and rates to obtain room night booking goals (focusing on placement of business in shoulder and off‑season and other need periods with emphasis on promoting Sunday‑Thursday patterns) while maximizing profitability in all areas of operation.
Assist in developing individual marketing strategies in assigned market areas in concert with annual marketing strategies.
Responsible for keeping spending in‑line with individual Sales plan and with approval of Director of Sales.
Strong knowledge of various market segments to include corporate, association, incentive, SMERF and other vertical markets or combination thereof.
Market room, food and beverage (banquet and restaurant covers), golf, spa services, tennis and other forms of recreation, admission tickets, entertainment, products and when possible, solicit donations for the foundation development efforts. Maximize any cross‑selling opportunities with Foundation.
Achieve monthly sales goals as outlined by Director of Sales.
Develop working knowledge of cost factors (room rates, food and beverage, museum operations) and the conference service operations. Administer personnel functions to support staff.
Must be willing to attend tradeshows and travel to various geographic areas, promoting the Colonial Williamsburg Hotels and CWF amenities.
Operate within a team concept; willingness to cover for others when needed while meeting individual performance goals.
Must be active and participate in monthly industry associations in assigned markets and are encouraged to hold a committee or board position. Continue professional development through educational offerings made via industry trade groups (i.e.: VSAE, MPI, AENC…etc.) and in‑house industry related educational training as assigned by Director of Sales.
Knowledge of CWF mission and non‑hotel offerings to guests.
Perform any special projects and all other duties as directed by management that are consistent with the policies and procedures of Colonial Williamsburg Hotels.
Required Education and Experience
Bachelor’s Degree and 2‑3 years of hotel sales experience, or 5‑7 years of experience in hotel sales and other hotel operations experience (e.g., front desk, food and beverage, conference services, concierge, etc.) or a closely related field.
Proven track record of exceeding sales goals and generating new business.
Other directly related experience will be given consideration at the discretion of Director of Sales and VP of Sales.
Must possess a valid Commonwealth of Virginia driver’s license and have an acceptable driving record based on the Colonial Williamsburg Foundation’s criteria.
Must be able to provide a 5‑year Motor Vehicle Record prior to employment.
Must be at least 21 years of age.
May not have more than 1 moving violation or at fault accident within 12 months.
May not have more than 2 moving violations or at fault accidents within 36 months.
May not have any serious motor vehicle violations including but not limited to excessive speeding, reckless driving, DUI/DWI, suspended or revoked license, etc.
Preferred Qualifications
Prior conference sales experience at a four‑star or four‑diamond hotel/resort and in an assigned geographic location or vertical market.
Opera experience preferred.
Key Skills / Competencies
Excellent communication skills, ability to work independently without direct supervision, in‑depth knowledge of conference sales skills and techniques.
Proficient in Microsoft Office (Word, Excel, Outlook).
Ability to work independently and with a team.
Physical and Environmental Demands Stand: 25% Walk: 25% Sit: 50% Use hands/fingers: 100% Climb or balance: 5% Stoop/kneel/crouch/crawl: 5% Reach with hands/arms: 50% Talk or hear: 100% Lifting up to 10 lbs: 25% Lifting up to 25 lbs: 25% Lifting up to 50 lbs (with assistance): 5% Lifting up to 100 lbs (with assistance): 1% More than 100 lbs (with assistance): 0% Wet/humid conditions: 20% Work near moving mechanical parts: 5% Fumes/airborne particles: 5% Extreme cold: 5% Extreme heat: 5%
Typical Work Schedule Full time Standard work hours (8:30am‑5:30pm M‑F); travel 30% of the time and work evenings and weekends as required.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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About the Position The Colonial Williamsburg Hotels are seeking a driven and results‑oriented Group Sales Manager to join our team. Solicit future conference business for Colonial Williamsburg Hotels in assigned market areas using 31+ rooms per night arriving outside 91 days or as assigned by the Director of Sales (and/or VP of Sales). Maintain and exceed definite monthly room night and room revenue booking goals as assigned by Director of Sales (and/or VP of Sales).
Main Duties
Contact meeting planners/decision makers by mail, telephone, fax, in person, customer fams and site inspections.
Maintain a comprehensive account management plan to include a list of target accounts and key accounts.
Develop sales action plans to achieve revenue goals.
Build positive and lasting client relationships.
Secure annual and multi‑year contracts.
Secure new and repeat business.
Maintain accurate and legible files in accordance with established policies and procedures.
Generate and secure new, referred, and repeat group business, focusing on accounts within the DC region and the Northeast.
Prepare and execute creative sales proposals and contracts that ensure financial success and profitability to the hotel while managing and minimizing risk to the hotel.
Maintain regular communication with clients to ensure seamless execution of all events resulting in high customer satisfaction.
Negotiate space, dates and rates to obtain room night booking goals (focusing on placement of business in shoulder and off‑season and other need periods with emphasis on promoting Sunday‑Thursday patterns) while maximizing profitability in all areas of operation.
Assist in developing individual marketing strategies in assigned market areas in concert with annual marketing strategies.
Responsible for keeping spending in‑line with individual Sales plan and with approval of Director of Sales.
Strong knowledge of various market segments to include corporate, association, incentive, SMERF and other vertical markets or combination thereof.
Market room, food and beverage (banquet and restaurant covers), golf, spa services, tennis and other forms of recreation, admission tickets, entertainment, products and when possible, solicit donations for the foundation development efforts. Maximize any cross‑selling opportunities with Foundation.
Achieve monthly sales goals as outlined by Director of Sales.
Develop working knowledge of cost factors (room rates, food and beverage, museum operations) and the conference service operations. Administer personnel functions to support staff.
Must be willing to attend tradeshows and travel to various geographic areas, promoting the Colonial Williamsburg Hotels and CWF amenities.
Operate within a team concept; willingness to cover for others when needed while meeting individual performance goals.
Must be active and participate in monthly industry associations in assigned markets and are encouraged to hold a committee or board position. Continue professional development through educational offerings made via industry trade groups (i.e.: VSAE, MPI, AENC…etc.) and in‑house industry related educational training as assigned by Director of Sales.
Knowledge of CWF mission and non‑hotel offerings to guests.
Perform any special projects and all other duties as directed by management that are consistent with the policies and procedures of Colonial Williamsburg Hotels.
Required Education and Experience
Bachelor’s Degree and 2‑3 years of hotel sales experience, or 5‑7 years of experience in hotel sales and other hotel operations experience (e.g., front desk, food and beverage, conference services, concierge, etc.) or a closely related field.
Proven track record of exceeding sales goals and generating new business.
Other directly related experience will be given consideration at the discretion of Director of Sales and VP of Sales.
Must possess a valid Commonwealth of Virginia driver’s license and have an acceptable driving record based on the Colonial Williamsburg Foundation’s criteria.
Must be able to provide a 5‑year Motor Vehicle Record prior to employment.
Must be at least 21 years of age.
May not have more than 1 moving violation or at fault accident within 12 months.
May not have more than 2 moving violations or at fault accidents within 36 months.
May not have any serious motor vehicle violations including but not limited to excessive speeding, reckless driving, DUI/DWI, suspended or revoked license, etc.
Preferred Qualifications
Prior conference sales experience at a four‑star or four‑diamond hotel/resort and in an assigned geographic location or vertical market.
Opera experience preferred.
Key Skills / Competencies
Excellent communication skills, ability to work independently without direct supervision, in‑depth knowledge of conference sales skills and techniques.
Proficient in Microsoft Office (Word, Excel, Outlook).
Ability to work independently and with a team.
Physical and Environmental Demands Stand: 25% Walk: 25% Sit: 50% Use hands/fingers: 100% Climb or balance: 5% Stoop/kneel/crouch/crawl: 5% Reach with hands/arms: 50% Talk or hear: 100% Lifting up to 10 lbs: 25% Lifting up to 25 lbs: 25% Lifting up to 50 lbs (with assistance): 5% Lifting up to 100 lbs (with assistance): 1% More than 100 lbs (with assistance): 0% Wet/humid conditions: 20% Work near moving mechanical parts: 5% Fumes/airborne particles: 5% Extreme cold: 5% Extreme heat: 5%
Typical Work Schedule Full time Standard work hours (8:30am‑5:30pm M‑F); travel 30% of the time and work evenings and weekends as required.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr