Senior Specialist, New Verticals - Alcohol
DoorDash, Seattle, WA, United States
The alcohol GM team is responsible for growing DoorDash’s $1.5B alcohol category. This role will sit on this team, supporting our efforts to attract, retain, and grow our consumer base, with a particular focus around occasion and promotion execution, including building our occasion & promo strategy, execution, and building intuition/learnings for how we improve both strategy and execution.
About the Role
(Define Strategy: 10% of time) collaborate with GM team to define occasion strategy and approach
(Lead Execution: 70% of time) support quick executional efforts and manage campaign execution from end to end
(Drive Learnings: 20% of time) write campaign retros and identify best practices for future efforts, levering SQL to analyze campaign performance and identify what is working well and what isn’t
We’re excited about you because you are… Comfortable with ambiguity, moving fast, and getting details right
Self-Led - eager to learn with given resources
Scrappy - act decisively and independently to get the job done quickly
Efficient Operator - bias to action and detail-oriented
Detail-Oriented - thorough troubleshooter, willing to invest what’s needed to get the job done right
Collaborative - clear & concise at managing updates with cross-functionals and communicating results
Technical Skills:
Google Sheets / Excel
- proficient. Able to create and manipulate data to report results and understand trends
Campaign Manager
- (learn on job). Able to set up & audit campaigns
Figma
- (can be learned on job). Able to create images for banners and emails using templates. Willing to learn more advanced level to create templates themselves
SQL
- basic understanding. Able to manipulate and write queries to pull performance metrics. The candidate will be given a few SQL exercises for assessment
Knowledge / Experience:
Project Management
- Able to prioritize an ongoing intake of projects
Stakeholder Management
- Familiar with daily updates and working with many cross-functionals
Data Analysis
- Able to pull performance across individual campaigns to compile learnings and incorporate those into future work
Speed and Consistency:
This is a daily process – we need someone who’s able to be hands on, available, and all over it
You’re excited about this opportunity because you will… Weekly cadence:
Manage and prioritize an ongoing intake of projects (with manager)
Communicate with cross-functional teams to address any questions
Example Projects: Typically 1-2 week turnarounds
Creatives (Banners, Emails, Header images)
Campaign Performance Tracking and Readouts for leadership
Example Problems to Solve: Throughout contract period
What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers etc. for the time invested
What are ways to improve efficiency? E.g., by creating templates, reducing steps, re-allocating resources, etc.
What this role supports differently from Ad Ops / Central Creative team:
Alcohol experimentation
Alcohol-specific POV on efficiencies & ROI from each work type
Ad-hoc campaigns that require high-trust touch
Learnings from your work can inform what we request in the future from Ad Ops and Central Creative
Compensation Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
For salaried roles:
flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles:
vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$25.80 — $38 USD
About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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About the Role
(Define Strategy: 10% of time) collaborate with GM team to define occasion strategy and approach
(Lead Execution: 70% of time) support quick executional efforts and manage campaign execution from end to end
(Drive Learnings: 20% of time) write campaign retros and identify best practices for future efforts, levering SQL to analyze campaign performance and identify what is working well and what isn’t
We’re excited about you because you are… Comfortable with ambiguity, moving fast, and getting details right
Self-Led - eager to learn with given resources
Scrappy - act decisively and independently to get the job done quickly
Efficient Operator - bias to action and detail-oriented
Detail-Oriented - thorough troubleshooter, willing to invest what’s needed to get the job done right
Collaborative - clear & concise at managing updates with cross-functionals and communicating results
Technical Skills:
Google Sheets / Excel
- proficient. Able to create and manipulate data to report results and understand trends
Campaign Manager
- (learn on job). Able to set up & audit campaigns
Figma
- (can be learned on job). Able to create images for banners and emails using templates. Willing to learn more advanced level to create templates themselves
SQL
- basic understanding. Able to manipulate and write queries to pull performance metrics. The candidate will be given a few SQL exercises for assessment
Knowledge / Experience:
Project Management
- Able to prioritize an ongoing intake of projects
Stakeholder Management
- Familiar with daily updates and working with many cross-functionals
Data Analysis
- Able to pull performance across individual campaigns to compile learnings and incorporate those into future work
Speed and Consistency:
This is a daily process – we need someone who’s able to be hands on, available, and all over it
You’re excited about this opportunity because you will… Weekly cadence:
Manage and prioritize an ongoing intake of projects (with manager)
Communicate with cross-functional teams to address any questions
Example Projects: Typically 1-2 week turnarounds
Creatives (Banners, Emails, Header images)
Campaign Performance Tracking and Readouts for leadership
Example Problems to Solve: Throughout contract period
What marketing levers have the highest ROI? E.g., revenue or new cx earned from banners, carousels, digital flyers etc. for the time invested
What are ways to improve efficiency? E.g., by creating templates, reducing steps, re-allocating resources, etc.
What this role supports differently from Ad Ops / Central Creative team:
Alcohol experimentation
Alcohol-specific POV on efficiencies & ROI from each work type
Ad-hoc campaigns that require high-trust touch
Learnings from your work can inform what we request in the future from Ad Ops and Central Creative
Compensation Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
For salaried roles:
flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles:
vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$25.80 — $38 USD
About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Discover how we’re evolving & leading the way for the future of work.
Be the first to hear about our latest job openings, recruiting events, and exciting breakthroughs.
#J-18808-Ljbffr