Senior Analyst, SEO (Spanish)
Publicis Groupe, Boston, MA, United States
Overview
As a Search Engine Optimization Senior Analyst (Spanish Language), you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.
Responsibilities
Conduct Spanish-language SEO/GEO research. Develop optimized content recommendations aligned to how U.S. Spanish-speaking audiences search, ensuring linguistic accuracy and cultural relevance.
Consult with internal teams and clients on search engine visibility and brand performance.
Perform gap analyses and competitive analyses.
Provide optimization recommendations for site content.
Provide monthly and quarterly metrics reports to demonstrate value across initiatives.
Qualifications
A four-year degree in marketing, computer science or a related field.
2 to 4 years of experience in search engine optimization, web development, or analytics.
Basic knowledge of HTML, JavaScript, and CSS.
Solid analytical and problem-solving skills with an eye for detail.
Strong communication and presentation skills.
Entry‑level experience with GEO/AI Search is a plus.
Familiarity with prompt-based interaction and generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney is a plus.
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable everyone to grow and thrive. The benefits package includes:
Medical coverage
Dental coverage
Vision coverage
Disability coverage
401(k) with company match
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Compensation Compensation Range: BOSTON: $60,800 - $89,600. REMOTE EMPLOYEES: $60,800 - $80,000. The Company reserves the right to modify this pay range at any time.
EEO Statement All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Responsibilities
Conduct Spanish-language SEO/GEO research. Develop optimized content recommendations aligned to how U.S. Spanish-speaking audiences search, ensuring linguistic accuracy and cultural relevance.
Consult with internal teams and clients on search engine visibility and brand performance.
Perform gap analyses and competitive analyses.
Provide optimization recommendations for site content.
Provide monthly and quarterly metrics reports to demonstrate value across initiatives.
Qualifications
A four-year degree in marketing, computer science or a related field.
2 to 4 years of experience in search engine optimization, web development, or analytics.
Basic knowledge of HTML, JavaScript, and CSS.
Solid analytical and problem-solving skills with an eye for detail.
Strong communication and presentation skills.
Entry‑level experience with GEO/AI Search is a plus.
Familiarity with prompt-based interaction and generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney is a plus.
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable everyone to grow and thrive. The benefits package includes:
Medical coverage
Dental coverage
Vision coverage
Disability coverage
401(k) with company match
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Compensation Compensation Range: BOSTON: $60,800 - $89,600. REMOTE EMPLOYEES: $60,800 - $80,000. The Company reserves the right to modify this pay range at any time.
EEO Statement All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr