Trade Marketing Analyst
Crystal Farms Dairy Company, Edina, MN, United States
At Crystal Farms we harbor a passion for quality dairy foods, and we seek out the very best talent that fosters the company’s culture of ownership and accountability to achieve this mission. This culture supports Crystal Farms’ growth mindset and strong brand presence in cheese, butter and bagels across the country. Our mission is to provide local dairy quality through fun, innovation, and stellar quality and service to our customers across the country. At Crystal Farms, we are dedicated to our core values of integrity, dependability, teamwork, pride and customer service.
The Trade Marketing Analyst serves as the administrator and subject-matter expert for Crystal Farms’ Trade Promotion Management (TPM) software (Blue Planner/Up Clear), while providing analytical support across trade spend, promotional performance, compliance, and forecasting. The ideal candidate is highly analytical, detail-oriented, and comfortable working across Sales, Accounting, Finance, and Marketing to improve trade effectiveness and governance.
DUTIES AND RESPONSIBILITIES Trade Promotion Management Ownership
Serve as system administrator for the TPM platform, including user set-up, customer configuration, pricing, accruals, and system maintenance
Partner with the TPM vendor to manage enhancements, troubleshoot issues, and submit support tickets
Ensure data accuracy and integrity between TPM and ERP systems, in collaboration with Accounting and Finance
Trade Analysis and Reporting
Develop and maintain recurring trade, promotion, and volume performance reports at both account and total-company levels
Analyze promotion performance to identify gaps between planned vs. actual spend, volume, and ROI
Support post-event analysis and reconciliation of billing and deductions
Trade Governance & Compliance
Monitor promotional activity for adherence to approved pricing guidelines, and support follow-up actions by Sales, Finance, and Trade leadership
Assist in strengthening trade governance processes and documentation
Ad hoc department responsibilities at the direction of the Senior Director of Sales, Director of Marketing and Trade & Revenue Growth Management.
EDUCATION AND EXPERIENCE REQUIRED
Bachelor’s degree in Marketing, Business, Analytics, Finance or related field.
2-4 years business experience in trade marketing, sales analytics, finance, or CPG-related analytical roles
Experience working with software-as-a-service (SaaS) vendors, and managing SaaS systems
Strong analytical skills with advanced proficiency in Excel
High attention to detail and strong data management skills
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The Trade Marketing Analyst serves as the administrator and subject-matter expert for Crystal Farms’ Trade Promotion Management (TPM) software (Blue Planner/Up Clear), while providing analytical support across trade spend, promotional performance, compliance, and forecasting. The ideal candidate is highly analytical, detail-oriented, and comfortable working across Sales, Accounting, Finance, and Marketing to improve trade effectiveness and governance.
DUTIES AND RESPONSIBILITIES Trade Promotion Management Ownership
Serve as system administrator for the TPM platform, including user set-up, customer configuration, pricing, accruals, and system maintenance
Partner with the TPM vendor to manage enhancements, troubleshoot issues, and submit support tickets
Ensure data accuracy and integrity between TPM and ERP systems, in collaboration with Accounting and Finance
Trade Analysis and Reporting
Develop and maintain recurring trade, promotion, and volume performance reports at both account and total-company levels
Analyze promotion performance to identify gaps between planned vs. actual spend, volume, and ROI
Support post-event analysis and reconciliation of billing and deductions
Trade Governance & Compliance
Monitor promotional activity for adherence to approved pricing guidelines, and support follow-up actions by Sales, Finance, and Trade leadership
Assist in strengthening trade governance processes and documentation
Ad hoc department responsibilities at the direction of the Senior Director of Sales, Director of Marketing and Trade & Revenue Growth Management.
EDUCATION AND EXPERIENCE REQUIRED
Bachelor’s degree in Marketing, Business, Analytics, Finance or related field.
2-4 years business experience in trade marketing, sales analytics, finance, or CPG-related analytical roles
Experience working with software-as-a-service (SaaS) vendors, and managing SaaS systems
Strong analytical skills with advanced proficiency in Excel
High attention to detail and strong data management skills
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