Marketing Associate
Wurtec, Toledo, OH, United States
Who We Are
Wurtec is a global organization that specializes in elevators and the people who use them. We operate on a strong set of Core Values that include being Dedicated, Ambitious, Hardworking, Willing to Accept Responsibility, and Integrity. As the leading tool and components supplier to the vertical transportation industry, we empower professionals in the field to work more safely, quickly, and efficiently. As a manufacturer of residential and commercial elevator systems, we provide passengers with the smoothest, safest ride available. Our products are on the front lines of elevator construction worldwide – and our people are known throughout the industry for talent, dedication, and superior customer service.
Position Details
Position Title: Marketing Associate
FLSA Status: Exempt
Job Type: Full time
Travel: 10% or less
Supervises: N/A
Position Summary This position will assist the marketing department with performing a wide range of duties to promote Wurtec products and services through creativity and strategic intelligence.
Essential Duties
Promotes and demonstrates Wurtec’s core values (dedicated, hardworking, ambitious, willing to accept responsibility, and integrity).
Gains a firm understanding of the vertical transportation industry, Wurtec product offerings, and customer needs.
Uses relevant information to develop Wurtec’s marketing plan in conjunction with the Marketing Lead.
Improves the effectiveness of the Wurtec website with a focus on search engine optimization, user experience, and relevant content.
Leads the launch of new products released by the Wurtec Engineering department to customers and increases new product awareness within Wurtec Sales team.
Create Wurtec social media presence utilizing industry-relevant content.
Plan events and trade shows by identifying, assembling, and coordinating requirements; establishing important contacts; and developing schedules and assignments.
Implements marketing campaigns by assembling and analyzing sales and customer data and determining appropriate marketing channel and medium.
Support sales team efforts by providing sales data, market trends, account analyses, and new product information.
Keep promotional materials ready by coordinating requirements with vendors; inventorying stock; placing orders; verifying receipt.
Work with vendor‑partners to ensure effectiveness of the website, promotional items, and other marketing‑related materials.
Monitors the marketing budget and works within established boundaries.
All other duties as assigned. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Technical Skills
Strong understanding of basic marketing principles and digital marketing techniques.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), especially Excel.
Basic social media proficiency.
Familiarity with web analytics tools (e.g., Google Analytics) is a plus.
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus.
Basic graphic design skills and experience with design software (e.g., Canva, Adobe Creative Suite) is a plus.
Knowledge of marketing principles.
Ability to learn other software products as needed.
Behavioral Skills
Detail oriented, flexible, and exhibit effective prioritization and multi‑tasking skills in a fast‑paced environment.
Proficient verbal and written communication skills.
Works effectively both independently and as a team.
Utilizes creative thinking skills to identify problems and develop creative solutions.
Works in a time effective manner and follows systematic approaches and conducts appropriate follow‑up.
Service and detail oriented.
Can take directions and provide back‑up support where needed.
Education & Experience
Bachelor’s degree in marketing, or a related field.
2+ years of experience in a marketing role.
Work Environment This role primarily operates in an office environment. This position requires occasionally lifting up to 75 lbs, regularly sitting and standing for long periods of time, and occasionally crawling. Near visual acuity, and the ability to hear, understand, and distinguish speech.
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Position Details
Position Title: Marketing Associate
FLSA Status: Exempt
Job Type: Full time
Travel: 10% or less
Supervises: N/A
Position Summary This position will assist the marketing department with performing a wide range of duties to promote Wurtec products and services through creativity and strategic intelligence.
Essential Duties
Promotes and demonstrates Wurtec’s core values (dedicated, hardworking, ambitious, willing to accept responsibility, and integrity).
Gains a firm understanding of the vertical transportation industry, Wurtec product offerings, and customer needs.
Uses relevant information to develop Wurtec’s marketing plan in conjunction with the Marketing Lead.
Improves the effectiveness of the Wurtec website with a focus on search engine optimization, user experience, and relevant content.
Leads the launch of new products released by the Wurtec Engineering department to customers and increases new product awareness within Wurtec Sales team.
Create Wurtec social media presence utilizing industry-relevant content.
Plan events and trade shows by identifying, assembling, and coordinating requirements; establishing important contacts; and developing schedules and assignments.
Implements marketing campaigns by assembling and analyzing sales and customer data and determining appropriate marketing channel and medium.
Support sales team efforts by providing sales data, market trends, account analyses, and new product information.
Keep promotional materials ready by coordinating requirements with vendors; inventorying stock; placing orders; verifying receipt.
Work with vendor‑partners to ensure effectiveness of the website, promotional items, and other marketing‑related materials.
Monitors the marketing budget and works within established boundaries.
All other duties as assigned. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Technical Skills
Strong understanding of basic marketing principles and digital marketing techniques.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), especially Excel.
Basic social media proficiency.
Familiarity with web analytics tools (e.g., Google Analytics) is a plus.
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus.
Basic graphic design skills and experience with design software (e.g., Canva, Adobe Creative Suite) is a plus.
Knowledge of marketing principles.
Ability to learn other software products as needed.
Behavioral Skills
Detail oriented, flexible, and exhibit effective prioritization and multi‑tasking skills in a fast‑paced environment.
Proficient verbal and written communication skills.
Works effectively both independently and as a team.
Utilizes creative thinking skills to identify problems and develop creative solutions.
Works in a time effective manner and follows systematic approaches and conducts appropriate follow‑up.
Service and detail oriented.
Can take directions and provide back‑up support where needed.
Education & Experience
Bachelor’s degree in marketing, or a related field.
2+ years of experience in a marketing role.
Work Environment This role primarily operates in an office environment. This position requires occasionally lifting up to 75 lbs, regularly sitting and standing for long periods of time, and occasionally crawling. Near visual acuity, and the ability to hear, understand, and distinguish speech.
#J-18808-Ljbffr