Marketing Manager (Events/Customer Programs)
Cengage Group, Nashville, TN, United States
Summary
The Global Events & Field Marketing Manager owns the global events strategy, framework, and infrastructure that enables regional marketing initiatives that drive awareness, engagement, and demand for Cengage and its products.
This role leads the global event strategy, including establishing standards for event promotion, speaker and content strategy, post-event journey design, and measurement. The role partners closely with Sales, Marketing, and GTM collaborators, as well as external vendors, to align localized, market‑relevant experiences and field support with global strategy and brand standards.
What you’ll do here
Define global event experience principles and standards, ensuring consistent, high-quality brand representation across all markets
Support decisions around event participation globally in line with company goals and priorities, including which events should be supported, who should attend, how Cengage is represented, and what activities occur on site.
Support the management of event logistics through establishing standards and enabling information sharing across regions
Establish models for tracking event budgets and ROI, ensuring spend aligns with approved plans and that event leads and follow ups are tracked in SFDC
Create approved, templated materials (e.g., presentations, one pagers, emails, event follow ups) for quick-turn customization to support regional selling moments and events
Provide QA on customized materials to ensure alignment with global brand, messaging and legal guidelines
Execute short term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review
Skills you will need here
Working knowledge of event marketing and field marketing concepts, including event planning, coordination, and on‑site execution.
Experience supporting field or sales‑adjacent marketing activities, including customization of templated marketing or sales materials.
Ability to manage multiple workstreams across events and field support, resolving issues and prioritizing urgent, time‑sensitive requests to a high standard.
Strong organizational skills and attention to detail, including managing timelines, vendors, budgets, and logistics across regions.
Strong written and verbal communication, with the ability to collaborate effectively with internal teams and external partners.
Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.
Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience.
Typically requires 2+ years of relevant experience in event marketing, field marketing, or a related area.
Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target
$67,000.00 - $87,100.00 USD
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This role leads the global event strategy, including establishing standards for event promotion, speaker and content strategy, post-event journey design, and measurement. The role partners closely with Sales, Marketing, and GTM collaborators, as well as external vendors, to align localized, market‑relevant experiences and field support with global strategy and brand standards.
What you’ll do here
Define global event experience principles and standards, ensuring consistent, high-quality brand representation across all markets
Support decisions around event participation globally in line with company goals and priorities, including which events should be supported, who should attend, how Cengage is represented, and what activities occur on site.
Support the management of event logistics through establishing standards and enabling information sharing across regions
Establish models for tracking event budgets and ROI, ensuring spend aligns with approved plans and that event leads and follow ups are tracked in SFDC
Create approved, templated materials (e.g., presentations, one pagers, emails, event follow ups) for quick-turn customization to support regional selling moments and events
Provide QA on customized materials to ensure alignment with global brand, messaging and legal guidelines
Execute short term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review
Skills you will need here
Working knowledge of event marketing and field marketing concepts, including event planning, coordination, and on‑site execution.
Experience supporting field or sales‑adjacent marketing activities, including customization of templated marketing or sales materials.
Ability to manage multiple workstreams across events and field support, resolving issues and prioritizing urgent, time‑sensitive requests to a high standard.
Strong organizational skills and attention to detail, including managing timelines, vendors, budgets, and logistics across regions.
Strong written and verbal communication, with the ability to collaborate effectively with internal teams and external partners.
Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.
Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience.
Typically requires 2+ years of relevant experience in event marketing, field marketing, or a related area.
Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target
$67,000.00 - $87,100.00 USD
#J-18808-Ljbffr