Director of Creative Media - 210832
Inside Higher Ed, Cullowhee, NC, United States
Overview
Director of Creative Media - 210832
– Western Carolina University
Department: Office of Athletic Programs
About WCU:
Western Carolina University continues to rank high on Forbes “Best Employers” lists each year. 2025 – Ranked 1st in the top 100 employers in North Carolina in Forbes “America’s Best Employers by State” list; 2024 – Ranking in the top 8.5% on Forbes “America’s Best Midsize Employers” list (WCU was ranked 34 of 400 across all industries); 2023 – Ranked in the top 20% on Forbes “America’s Best Midsize Employers” list (WCU ranked 97 of 500); 2022 – Ranked 14th in the top 100 employers in North Carolina in Forbes “America’s Best Employers by State” list. Western Carolina University is the UNC system’s westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South. Employees of WCU are provided a comprehensive benefits package and other resources to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans; retirement plan contributions begin on the eligibility date following election; optional disability plans are available. Eligible employees have access to tuition waivers for up to three courses per academic year; free group exercise classes, discounted recreation center membership, free vaccines on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave accrual begins immediately for qualifying staff and 12-month faculty. Paid parental leave is available after 12 months of continuous service. WCU offers training and development programs, certifications, workshops, and conferences, many of which are free of charge.
Position Summary:
The primary location of this position is the main Cullowhee, NC campus. Western Carolina University is now accepting applications in the Department of Intercollegiate Athletics for the position of Director of Creative Media. WCU is a NCAA Division I university and a member of the Southern Conference.
The Director of Creative Media will be responsible for contributing to the creative video content strategy and producing/distributing digital content and creative video that support all sports, as well as other duties assigned by the Associate Athletics Director for External Affairs and Director of Athletics.
Responsibilities
Manage the overall creative content strategy for WCU Athletics.
Produce, shoot, and edit digital content that supports all sports with respect to social media, marketing, recruiting, ticket sales and attendance; ability to shoot still photography and utilize digital asset management platforms (DAM) including file storage, meta-tagging, student-athlete content distribution, and communications digital file distribution.
Collaborate with athletic support staff and university marketing and communications staff; work with the video operations staff to develop content for in-arena video boards (football stadium and Ramsey Center).
Responsible for the management, vision, and philosophy for all Catamount Athletics social media platforms.
Meet quick turnarounds to post high-quality videos on the same day events occur and for promotional purposes between events.
Provide insight to push the department forward with emerging trends in social and digital media and in-venue entertainment; ensure consistency in brand guidelines and messaging; create relevant and compelling content to engage fans and grow followers.
Organize/manage a group of student workers from digital media and sport management departments to highlight WCU athletic programs effectively.
Work with campus MarCom department to provide resources and support for athletic creative media.
Complete projects aligned with the department’s strategy in a timely manner.
Perform other duties as assigned.
Track WCU athletics social media metrics to monitor growth trends.
Potentially assist with the production of recruiting videos.
Qualifications Knowledge, Skills, and Abilities Required for this position:
Minimum Qualifications:
Bachelor’s degree in Public Relations, Communications, Digital Media, Graphic Design, or related field, with at least one (1) year of demonstrated experience in Creative Media Services/video creation.
Preferred Qualifications:
Two years of demonstrated sports experience in creative video content. Technological expertise in digital and creative content production, including motion graphics; strong knowledge of various social media platforms (Twitter, Instagram, TikTok, Facebook, Snapchat) as well as digital asset management (DAM) systems; certified drone pilot desired; considerable initiative, creativity, flexibility, efficiency, independence and love of sports.
Other Details Position Type:
Permanent Full-Time
Special Instructions to Applicants:
Applicants must apply online to be considered. Please include a cover letter, resume, unofficial transcript from highest earned degree, and a list of references (with complete contact information). Examples of work (portfolio) are optional.
Review of applications will begin immediately and continue until a candidate is hired.
PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE CONSIDERED.
For questions or additional information, please contact Associate Athletic Director for External Affairs, Chad Gerrety, at (828) 227-2767 or visit: www.CatamountSports.com.
AA/EOE
Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, in accordance with laws and policies. Persons with disabilities requiring accommodations in the application and interview process may call (828) 227-7218 or email jobs@email.wcu.edu.
University Safety:
The Western Carolina University Annual Safety Report is available online and in hard copy by request. The report covers crime statistics, reporting procedures, security, police authority, crime prevention, university policies on substance abuse and sexual offenses, workplace violence and fire safety.
To apply, please visit: https://jobs.wcu.edu/postings/33301
Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency.
#J-18808-Ljbffr
– Western Carolina University
Department: Office of Athletic Programs
About WCU:
Western Carolina University continues to rank high on Forbes “Best Employers” lists each year. 2025 – Ranked 1st in the top 100 employers in North Carolina in Forbes “America’s Best Employers by State” list; 2024 – Ranking in the top 8.5% on Forbes “America’s Best Midsize Employers” list (WCU was ranked 34 of 400 across all industries); 2023 – Ranked in the top 20% on Forbes “America’s Best Midsize Employers” list (WCU ranked 97 of 500); 2022 – Ranked 14th in the top 100 employers in North Carolina in Forbes “America’s Best Employers by State” list. Western Carolina University is the UNC system’s westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South. Employees of WCU are provided a comprehensive benefits package and other resources to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans; retirement plan contributions begin on the eligibility date following election; optional disability plans are available. Eligible employees have access to tuition waivers for up to three courses per academic year; free group exercise classes, discounted recreation center membership, free vaccines on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave accrual begins immediately for qualifying staff and 12-month faculty. Paid parental leave is available after 12 months of continuous service. WCU offers training and development programs, certifications, workshops, and conferences, many of which are free of charge.
Position Summary:
The primary location of this position is the main Cullowhee, NC campus. Western Carolina University is now accepting applications in the Department of Intercollegiate Athletics for the position of Director of Creative Media. WCU is a NCAA Division I university and a member of the Southern Conference.
The Director of Creative Media will be responsible for contributing to the creative video content strategy and producing/distributing digital content and creative video that support all sports, as well as other duties assigned by the Associate Athletics Director for External Affairs and Director of Athletics.
Responsibilities
Manage the overall creative content strategy for WCU Athletics.
Produce, shoot, and edit digital content that supports all sports with respect to social media, marketing, recruiting, ticket sales and attendance; ability to shoot still photography and utilize digital asset management platforms (DAM) including file storage, meta-tagging, student-athlete content distribution, and communications digital file distribution.
Collaborate with athletic support staff and university marketing and communications staff; work with the video operations staff to develop content for in-arena video boards (football stadium and Ramsey Center).
Responsible for the management, vision, and philosophy for all Catamount Athletics social media platforms.
Meet quick turnarounds to post high-quality videos on the same day events occur and for promotional purposes between events.
Provide insight to push the department forward with emerging trends in social and digital media and in-venue entertainment; ensure consistency in brand guidelines and messaging; create relevant and compelling content to engage fans and grow followers.
Organize/manage a group of student workers from digital media and sport management departments to highlight WCU athletic programs effectively.
Work with campus MarCom department to provide resources and support for athletic creative media.
Complete projects aligned with the department’s strategy in a timely manner.
Perform other duties as assigned.
Track WCU athletics social media metrics to monitor growth trends.
Potentially assist with the production of recruiting videos.
Qualifications Knowledge, Skills, and Abilities Required for this position:
Minimum Qualifications:
Bachelor’s degree in Public Relations, Communications, Digital Media, Graphic Design, or related field, with at least one (1) year of demonstrated experience in Creative Media Services/video creation.
Preferred Qualifications:
Two years of demonstrated sports experience in creative video content. Technological expertise in digital and creative content production, including motion graphics; strong knowledge of various social media platforms (Twitter, Instagram, TikTok, Facebook, Snapchat) as well as digital asset management (DAM) systems; certified drone pilot desired; considerable initiative, creativity, flexibility, efficiency, independence and love of sports.
Other Details Position Type:
Permanent Full-Time
Special Instructions to Applicants:
Applicants must apply online to be considered. Please include a cover letter, resume, unofficial transcript from highest earned degree, and a list of references (with complete contact information). Examples of work (portfolio) are optional.
Review of applications will begin immediately and continue until a candidate is hired.
PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE CONSIDERED.
For questions or additional information, please contact Associate Athletic Director for External Affairs, Chad Gerrety, at (828) 227-2767 or visit: www.CatamountSports.com.
AA/EOE
Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, in accordance with laws and policies. Persons with disabilities requiring accommodations in the application and interview process may call (828) 227-7218 or email jobs@email.wcu.edu.
University Safety:
The Western Carolina University Annual Safety Report is available online and in hard copy by request. The report covers crime statistics, reporting procedures, security, police authority, crime prevention, university policies on substance abuse and sexual offenses, workplace violence and fire safety.
To apply, please visit: https://jobs.wcu.edu/postings/33301
Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency.
#J-18808-Ljbffr