Demand Gen Specialist - Amazon
SharkNinja, Needham Heights, MA, United States
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
In the role of Demand Gen Specialist, you will be at the center of elevating SharkNinja’s Amazon marketing efforts to the next level. We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey.
The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. You will have a strong understanding of the Amazon media landscape and will collaboratively plan investments across all paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution.
You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives. Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.
You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You’ll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives.
Strategy & Planning
Collaborate on the Amazon media planning across campaigns and channels
Support weekly progress meetings through data analysis with cross-functional and agency partners
Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners.
Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
Help foster a culture of innovation, collaboration, and continuous learning.
Production & Execution
Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology.
Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments.
Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed.
Effectively communicate media performance to internal stakeholders
Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns.
Partner with cross functional teams to ensure strategy remains consistent through execution and comms development.
Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests.
Manage significant budgets across campaigns, accurately account for billing in a timely manner.
Analysis and Success Measurement
Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well.
Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.
Continue to stress test defined KPIs and identify new indicators for commercial success.
Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.
Desired Skills & Experience
Minimum 2-3 years of hands on keys experience managing Amazon sponsored ads and DSP
Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
Experience working with third party platforms such as Skai or Pacvue
Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
4-year degree in relevant field.
Strong analytical skills and ability to interpret data to drive strategic decision-making.
Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable.
Excellent communication and organizational skills with a methodological approach to work.
Experience managing external agency relationships and collaborating with cross-functional teams.
Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range: $67,100—$82,100 USD
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Learn More About Us Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
In the role of Demand Gen Specialist, you will be at the center of elevating SharkNinja’s Amazon marketing efforts to the next level. We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey.
The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. You will have a strong understanding of the Amazon media landscape and will collaboratively plan investments across all paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution.
You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives. Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.
You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You’ll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives.
Strategy & Planning
Collaborate on the Amazon media planning across campaigns and channels
Support weekly progress meetings through data analysis with cross-functional and agency partners
Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners.
Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
Help foster a culture of innovation, collaboration, and continuous learning.
Production & Execution
Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology.
Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments.
Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed.
Effectively communicate media performance to internal stakeholders
Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns.
Partner with cross functional teams to ensure strategy remains consistent through execution and comms development.
Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests.
Manage significant budgets across campaigns, accurately account for billing in a timely manner.
Analysis and Success Measurement
Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well.
Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.
Continue to stress test defined KPIs and identify new indicators for commercial success.
Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.
Desired Skills & Experience
Minimum 2-3 years of hands on keys experience managing Amazon sponsored ads and DSP
Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
Experience working with third party platforms such as Skai or Pacvue
Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
4-year degree in relevant field.
Strong analytical skills and ability to interpret data to drive strategic decision-making.
Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable.
Excellent communication and organizational skills with a methodological approach to work.
Experience managing external agency relationships and collaborating with cross-functional teams.
Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range: $67,100—$82,100 USD
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Learn More About Us Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
#J-18808-Ljbffr