Content & Creative Lead
Hi Rasmus Inc., Nashville, TN, United States
Content & Creative Lead
Department:
Marketing
Employment Type:
Full Time
Location:
United States - Remote
Reporting To:
Amanda Mahoney
Compensation:
$85,000 - $95,000 / year
Description
Innovation
– We embrace creativity and seek better solutions.
Integrity ⚖️ – Honesty and trust guide everything we do.
Collaboration
– Together, we achieve more.
Growth
– We’re committed to personal and professional development.
Empathy ❤️ – We prioritize understanding and human connection.
The Content & Creative Lead owns the demand engine behind the Hi Rasmus brand. This role is responsible for turning our message, product, and customer stories into content and campaigns that generate real pipeline.
You’ll build and run the systems that consistently produce high-quality content – especially video – and activate it through campaigns across email, social, paid channels, events, and the website. Your work ensures Hi Rasmus shows up clearly, consistently, and creatively everywhere our audience interacts with us.
This role blends creative direction, campaign strategy, and hands‑on execution. You’ll think strategically about demand generation while also rolling up your sleeves to build campaigns, produce content, and continuously improve how our marketing converts interest into qualified opportunities.
Location:
Remote - USA
Department:
Marketing
Reports to:
Director of Product Marketing
⏳
Job Type:
Full-time
Compensation:
Salary range of $85,000-$95,000; based on experience, scope, and impact.
Working Hours:
Flexible within North American time zones
You’re a creative builder who loves turning ideas into content and campaigns that actually drive results. You think visually, communicate clearly, and understand how storytelling and design influence buyer behavior.
You’re equally comfortable developing strategy and executing the work – from shaping campaign messaging and content calendars to launching campaigns, publishing content, and optimizing performance.
You’re energized by building systems that scale: a content engine that consistently produces high‑quality creative, campaigns that generate real pipeline, and a brand experience that feels cohesive across every touchpoint.
What You’ll Do
Plan and execute marketing campaigns tied to pipeline growth, including product launches, conference campaigns, email marketing, and paid initiatives
Collaborate with sales, product, and leadership to align campaigns with business priorities
Track campaign performance and continuously optimize for conversion and ROI
Manage the website experience and ensure messaging, content, and design drive conversions
Improve conversion pathways for demo requests, resources, and lead capture
Continuously test and refine landing pages and campaign funnels
Manage growth initiatives across channels such as LinkedIn, retargeting, email marketing, and industry platforms
Coordinate organic and paid strategies to maximize reach and conversion
Monitor performance metrics and adjust tactics to improve cost efficiency and pipeline contribution
Plan and execute conference marketing activations before, during, and after events
Create campaigns that extend conference visibility beyond the event itself
Produce supporting content and materials that drive engagement and follow-up pipeline
What You Bring
Experience building and executing content and campaign strategies that drive demand
Strong creative instincts across content, design, and storytelling
Ability to produce high-quality content at a consistent cadence
Experience running multi‑channel campaigns tied to measurable outcomes
Comfort balancing strategic thinking with hands‑on execution
Nice to have:
Experience with video‑first content strategies
Familiarity with B2B SaaS marketing or healthcare technology
Experience managing website content and conversion optimization
Experience running LinkedIn or paid social campaigns
Success in this role is measured not just by content output, but by the impact it has on growth. Outcomes may include:
Increased MQLs, SQLs, and marketing‑generated pipeline
Improved cost per lead and cost per opportunity
Consistent production of engaging content—especially video
Campaigns that generate measurable ROI
A cohesive and recognizable Hi Rasmus brand across every channel
Perks & Benefits You'll Love Health & Wellness:
100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
Employer Sponsored Short-Term Disability Coverage
Employer Sponsored Life Insurance
Optional group benefits: AD&D, long-term disability
Participation in a 401k plan through Empower
Growth & Development:
Professional development opportunities
Room for growth within the company
️ Time Off to Recharge:
Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
Parental Leave:
All Parents/Caregivers: 6 weeks fully paid
Birthing Parents: Up to 14 weeks paid
Work Style That Works for You:
Fully remote and flexible work environment—work from wherever feels right!
Opportunity to make a meaningful impact in the Autism healthcare space
#J-18808-Ljbffr
Marketing
Employment Type:
Full Time
Location:
United States - Remote
Reporting To:
Amanda Mahoney
Compensation:
$85,000 - $95,000 / year
Description
Innovation
– We embrace creativity and seek better solutions.
Integrity ⚖️ – Honesty and trust guide everything we do.
Collaboration
– Together, we achieve more.
Growth
– We’re committed to personal and professional development.
Empathy ❤️ – We prioritize understanding and human connection.
The Content & Creative Lead owns the demand engine behind the Hi Rasmus brand. This role is responsible for turning our message, product, and customer stories into content and campaigns that generate real pipeline.
You’ll build and run the systems that consistently produce high-quality content – especially video – and activate it through campaigns across email, social, paid channels, events, and the website. Your work ensures Hi Rasmus shows up clearly, consistently, and creatively everywhere our audience interacts with us.
This role blends creative direction, campaign strategy, and hands‑on execution. You’ll think strategically about demand generation while also rolling up your sleeves to build campaigns, produce content, and continuously improve how our marketing converts interest into qualified opportunities.
Location:
Remote - USA
Department:
Marketing
Reports to:
Director of Product Marketing
⏳
Job Type:
Full-time
Compensation:
Salary range of $85,000-$95,000; based on experience, scope, and impact.
Working Hours:
Flexible within North American time zones
You’re a creative builder who loves turning ideas into content and campaigns that actually drive results. You think visually, communicate clearly, and understand how storytelling and design influence buyer behavior.
You’re equally comfortable developing strategy and executing the work – from shaping campaign messaging and content calendars to launching campaigns, publishing content, and optimizing performance.
You’re energized by building systems that scale: a content engine that consistently produces high‑quality creative, campaigns that generate real pipeline, and a brand experience that feels cohesive across every touchpoint.
What You’ll Do
Plan and execute marketing campaigns tied to pipeline growth, including product launches, conference campaigns, email marketing, and paid initiatives
Collaborate with sales, product, and leadership to align campaigns with business priorities
Track campaign performance and continuously optimize for conversion and ROI
Manage the website experience and ensure messaging, content, and design drive conversions
Improve conversion pathways for demo requests, resources, and lead capture
Continuously test and refine landing pages and campaign funnels
Manage growth initiatives across channels such as LinkedIn, retargeting, email marketing, and industry platforms
Coordinate organic and paid strategies to maximize reach and conversion
Monitor performance metrics and adjust tactics to improve cost efficiency and pipeline contribution
Plan and execute conference marketing activations before, during, and after events
Create campaigns that extend conference visibility beyond the event itself
Produce supporting content and materials that drive engagement and follow-up pipeline
What You Bring
Experience building and executing content and campaign strategies that drive demand
Strong creative instincts across content, design, and storytelling
Ability to produce high-quality content at a consistent cadence
Experience running multi‑channel campaigns tied to measurable outcomes
Comfort balancing strategic thinking with hands‑on execution
Nice to have:
Experience with video‑first content strategies
Familiarity with B2B SaaS marketing or healthcare technology
Experience managing website content and conversion optimization
Experience running LinkedIn or paid social campaigns
Success in this role is measured not just by content output, but by the impact it has on growth. Outcomes may include:
Increased MQLs, SQLs, and marketing‑generated pipeline
Improved cost per lead and cost per opportunity
Consistent production of engaging content—especially video
Campaigns that generate measurable ROI
A cohesive and recognizable Hi Rasmus brand across every channel
Perks & Benefits You'll Love Health & Wellness:
100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
Employer Sponsored Short-Term Disability Coverage
Employer Sponsored Life Insurance
Optional group benefits: AD&D, long-term disability
Participation in a 401k plan through Empower
Growth & Development:
Professional development opportunities
Room for growth within the company
️ Time Off to Recharge:
Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
Parental Leave:
All Parents/Caregivers: 6 weeks fully paid
Birthing Parents: Up to 14 weeks paid
Work Style That Works for You:
Fully remote and flexible work environment—work from wherever feels right!
Opportunity to make a meaningful impact in the Autism healthcare space
#J-18808-Ljbffr