Senior Digital Marketing Lead (Social Media, B2B)
Zs Associates, Chicago, IL, United States
ZS is a global consulting and technology firm. The Social Media Senior Lead will shape and advance ZS’s organic social media presence by building editorial plans, leading execution, and coaching a small team of social media talent.
What you’ll do
Partner with Marketing & Communications leadership to set goals, priorities, and success measures, including brand positioning, demand growth, and talent attraction.
Drive alignment of social promotions with GTM priorities and audience strategies, ensuring content is relevant, timely, and engaging.
Own the organic social channel strategy, defining channel roles, content mix, and publishing approach, evolving over time and in alignment with LLM strategies.
Create, review, and refine high‑quality social copy and creative to ensure it is engaging, clear, credible, on‑brand, and meets social media best practices.
Manage and coach a small group of social media team members to align their work with strategic goals.
Partner across the marketing & communications team
Act as the “go‑to” expert on organic social, working hand‑in‑hand with marcomm SMEs to plan and execute an effective social strategy aligned with broader campaign goals.
Collaborate closely with design and content teams to elevate the organic social media presence and align it with other channel strategies, including paid social and media.
Monitor engagement on the platform, responding to posts in alignment with corporate brand and collaborating with communications on any necessary escalations.
Help establish repeatable processes, playbooks, and standards for social media execution used across the team.
Manage engagement and performance
Oversee community management, including building business followers, monitoring comments, mentions, and messages.
Track and report on performance, providing insights on reach, engagement, and audience growth, demonstrating quarterly improvements.
Use data and trends to continuously refine content, formats, and publishing approaches.
Experience
10+ years of marketing experience with at least 7 years in B2B social media.
Demonstrated success owning social media strategy, planning, and execution.
Experience coaching or informally leading other team members.
Excellent writing and editing skills, simplifying complex ideas, driving engagement and building demand.
Strong understanding and experience on professional audience social platforms.
Sound judgment around brand voice, risk, and reputation.
Recognized for applying emerging social media practices in practical, results‑driven ways.
Proven experience using social media management and analytics tools.
Collaborative and comfortable working in a matrixed, global organization.
Organized, proactive, and able to manage multiple priorities.
Forward‑thinking social media expert monitoring B2B best practices and anticipating platform shifts.
Ability to flex schedule to work early morning hours to collaborate with the India team.
Travel Travel is a requirement for client‑facing ZSers. All client‑facing ZSers should be prepared to travel as needed to strengthen client relationships and gain diverse experiences.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
#J-18808-Ljbffr
What you’ll do
Partner with Marketing & Communications leadership to set goals, priorities, and success measures, including brand positioning, demand growth, and talent attraction.
Drive alignment of social promotions with GTM priorities and audience strategies, ensuring content is relevant, timely, and engaging.
Own the organic social channel strategy, defining channel roles, content mix, and publishing approach, evolving over time and in alignment with LLM strategies.
Create, review, and refine high‑quality social copy and creative to ensure it is engaging, clear, credible, on‑brand, and meets social media best practices.
Manage and coach a small group of social media team members to align their work with strategic goals.
Partner across the marketing & communications team
Act as the “go‑to” expert on organic social, working hand‑in‑hand with marcomm SMEs to plan and execute an effective social strategy aligned with broader campaign goals.
Collaborate closely with design and content teams to elevate the organic social media presence and align it with other channel strategies, including paid social and media.
Monitor engagement on the platform, responding to posts in alignment with corporate brand and collaborating with communications on any necessary escalations.
Help establish repeatable processes, playbooks, and standards for social media execution used across the team.
Manage engagement and performance
Oversee community management, including building business followers, monitoring comments, mentions, and messages.
Track and report on performance, providing insights on reach, engagement, and audience growth, demonstrating quarterly improvements.
Use data and trends to continuously refine content, formats, and publishing approaches.
Experience
10+ years of marketing experience with at least 7 years in B2B social media.
Demonstrated success owning social media strategy, planning, and execution.
Experience coaching or informally leading other team members.
Excellent writing and editing skills, simplifying complex ideas, driving engagement and building demand.
Strong understanding and experience on professional audience social platforms.
Sound judgment around brand voice, risk, and reputation.
Recognized for applying emerging social media practices in practical, results‑driven ways.
Proven experience using social media management and analytics tools.
Collaborative and comfortable working in a matrixed, global organization.
Organized, proactive, and able to manage multiple priorities.
Forward‑thinking social media expert monitoring B2B best practices and anticipating platform shifts.
Ability to flex schedule to work early morning hours to collaborate with the India team.
Travel Travel is a requirement for client‑facing ZSers. All client‑facing ZSers should be prepared to travel as needed to strengthen client relationships and gain diverse experiences.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
#J-18808-Ljbffr