Marketing- Senior Product Manager
BD Mexico, Tempe, AZ, United States
Job Description
The Senior Product Manager will be responsible for global strategic and tactical leadership of a key market segment, with downstream marketing ownership as part of the Peripheral Arterial Disease (PAD) team. Prepare three-year strategic plans for a market segment and annual marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment. Responsibilities may include leading and managing other marketing personnel.
Essential / Key Job Responsibilities
Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets and portfolio expansion and optimization through various methodologies.
Develop, implement, and manage market segment budget and expense.
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Determine product prices that support product line profitability.
Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
Create promotional materials, marketing programs, and sales tools.
Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
Work with professional education and sales training to create key customer visits and labs. Conduct new product training and sales force training.
Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
Lead directly or indirectly other marketing personnel to achieve product line goals and objectives
Qualifications
Bachelor’s degree required
Minimum 5+ years of business experience in marketing/sales or equivalent role required
Experience in healthcare or comparable industry required
Preferred Qualifications
Development of medical devices from ideation to launch
Demonstrated ability to build and maintain strong relationships with customers
Product life cycle management
Product profitability management
Forecasting and pricing
Development of promotional materials
Creativity
Strong analytical and technical skills
Good business judgment and maturity
Demonstrated leadership, communication, teamwork, and organizational skills
Ability to think and act strategically
Primary Work Location: USA AZ - Tempe Headquarters
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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Essential / Key Job Responsibilities
Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets and portfolio expansion and optimization through various methodologies.
Develop, implement, and manage market segment budget and expense.
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Determine product prices that support product line profitability.
Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
Create promotional materials, marketing programs, and sales tools.
Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
Work with professional education and sales training to create key customer visits and labs. Conduct new product training and sales force training.
Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
Lead directly or indirectly other marketing personnel to achieve product line goals and objectives
Qualifications
Bachelor’s degree required
Minimum 5+ years of business experience in marketing/sales or equivalent role required
Experience in healthcare or comparable industry required
Preferred Qualifications
Development of medical devices from ideation to launch
Demonstrated ability to build and maintain strong relationships with customers
Product life cycle management
Product profitability management
Forecasting and pricing
Development of promotional materials
Creativity
Strong analytical and technical skills
Good business judgment and maturity
Demonstrated leadership, communication, teamwork, and organizational skills
Ability to think and act strategically
Primary Work Location: USA AZ - Tempe Headquarters
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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