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Fitness Sales Manager

Gold’s Gyms of the Carolinas, Rock Hill, SC, United States


Position: Fitness Sales Manager Lead. Motivate. Grow Our Training Team.

Overview We're building a team of leaders who live and breathe fitness—professionals who take ownership of performance, sales, and team development. The Fitness Sales Manager is not just a title—it’s a mission. You'll lead a team of elite personal trainers, drive the growth of our training department, and embody the Gold's Gym standard of excellence.

If you're ready to lead from the front, develop top‑performing trainers, and build a thriving fitness business—keep reading.

Why Gold's

A powerful, recognized global brand

A large, diverse membership base

Proven mentorship and career growth opportunities

A professional culture that rewards results and leadership — Gold's Gym isn’t a hobby gym, and this definitely isn’t a hobby role.

This Role Is About Leadership + Results This is a performance‑based leadership position inside one of the most respected names in fitness. Success here is built on measurable outcomes—sales growth, staff development, and client satisfaction.

Your success will depend on:

Your ability to lead, coach, and develop personal trainers

Your skill in driving personal training sales with integrity and enthusiasm

Your consistency in creating systems that sustain growth

Your willingness to be on the floor, coaching and connecting with members daily

If you thrive on accountability, growth, and measurable results—this is where you belong.

Core Responsibilities

Lead, mentor, and manage the Personal Training team

Drive all aspects of personal training sales, revenue, and member conversion

Conduct fitness assessments, onboarding sessions, and sales presentations

Hire, onboard, and develop high‑performing trainers

Manage schedules, session bookings, and department operations

Track team performance metrics—sales, session volume, retention, and engagement

Foster an elite culture of professionalism, accountability, and continuous education

Collaborate with leadership to plan and execute major club events and initiatives

Maintain a strong presence on the gym floor to build member relationships and visibility

What Sets Our Best Managers Apart

Build, coach, and develop teams that perform

Lead by example—both on the floor and in business meetings

Are confident, professional, and sales‑driven

Thrive in target‑driven environments

Communicate clearly and follow up consistently

Continue their own professional and fitness education relentlessly

Care deeply about member results, team culture, and business growth

This Role Is Not for You If

You avoid accountability and feedback

You're uncomfortable with goal‑driven sales

You struggle with time management or consistency

You avoid being on the gym floor

You're seeking a “desk job” rather than a leadership position

Requirements

Nationally recognized Personal Training Certification (NASM, ACSM, ACE, ISSA, NSCA, NPTI, etc.) preferred

CPR/AED Certification (current)

Minimum 2 years of personal training experience

Minimum 1 year of supervisory or management experience in fitness or sales

Proven record of meeting or exceeding sales goals

Strong understanding of fitness programming, member engagement, and business operations

Professional appearance, leadership presence, and effective communication skills

Ability to demonstrate exercises and be physically active on the gym floor

Compensation & Benefits

Free Education and Credits towards CECs

Discounts on Certifications

Commission & Bonus Structure

Free Gold's Gym Membership to our locations

20% Employee Discount on clothing and products

Medical Benefits

401k

7 Paid Holidays + Vacation Pay

Growth Opportunities Across Our Expanding Gold's Gym Network

Relocation assistance not provided

Gold's Gym is redefining strength—in our members, our team, and our leaders. If you have the drive, discipline, and leadership to develop high‑performing teams and deliver measurable results, we want you to lead our fitness department.

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