Marketing Campaign Manager
Greater Giving, Inc., Rochester, NY, United States
About the Role
We’re looking for a Campaign Manager to own the end-to-end planning, execution, optimization, and performance analysis of integrated marketing campaigns for our K-12 foodservice technology and cafeteria payments solutions. This role sits at the intersection of strategy, execution, and analytics, turning insights into campaigns that drive awareness, demand, and revenue across school districts nationwide.
You’ll work closely with product marketing, sales, content, events, and operations to ensure the right message reaches the right K-12 audience at the right time.
What You’ll Do
Plan and execute multi-channel campaigns across email, digital, paid media, webinars, events, ABM, and sales-aligned programs
Translate go-to-market priorities (new product launches, upsell/cross-sell motions, seasonal buying cycles) into cohesive campaign plans
Build and manage campaign workflows in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Partner with product marketing and content teams to ensure messaging resonates with K-12 decision-makers (nutrition directors, business officials, IT leaders)
Optimize campaigns in-flight based on performance data, audience behavior, and funnel conversion trends
Own campaign reporting and analysis, including pipeline contribution, lead quality, conversion rates, and ROI
Collaborate with sales to align campaigns to selling motions, follow-up workflows, and account priorities
Test, learn, and iterate—A/B testing subject lines, offers, channels, and timing to continuously improve results
Maintain campaign calendars and documentation to keep teams aligned and execution tight
What Success Looks Like
Campaigns launch on time, on message, and with measurable impact
Increased engagement and conversion across key K-12 buyer personas
Clear visibility into what’s working, what’s not, and why
Strong sales alignment and improved campaign‑sourced and influenced pipeline
Repeatable, scalable campaign frameworks that support growth
What You Bring
3–6 years of experience in campaign management, demand generation, or revenue marketing
Hands‑on experience with marketing automation and CRM tools
Strong analytical mindset with the ability to turn data into action
Experience running multi‑touch, multi‑channel campaigns
Excellent project management and cross‑functional communication skills
Comfort working in regulated, complex, or multi‑stakeholder markets (bonus for education, gov, or B2B SaaS)
Nice to Have
Experience marketing to K‑12, education, foodservice, or payments/fintech audiences
ABM experience or familiarity with intent data platforms
Event or webinar campaign experience
Understanding of long, relationship‑driven sales cycles
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
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You’ll work closely with product marketing, sales, content, events, and operations to ensure the right message reaches the right K-12 audience at the right time.
What You’ll Do
Plan and execute multi-channel campaigns across email, digital, paid media, webinars, events, ABM, and sales-aligned programs
Translate go-to-market priorities (new product launches, upsell/cross-sell motions, seasonal buying cycles) into cohesive campaign plans
Build and manage campaign workflows in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Partner with product marketing and content teams to ensure messaging resonates with K-12 decision-makers (nutrition directors, business officials, IT leaders)
Optimize campaigns in-flight based on performance data, audience behavior, and funnel conversion trends
Own campaign reporting and analysis, including pipeline contribution, lead quality, conversion rates, and ROI
Collaborate with sales to align campaigns to selling motions, follow-up workflows, and account priorities
Test, learn, and iterate—A/B testing subject lines, offers, channels, and timing to continuously improve results
Maintain campaign calendars and documentation to keep teams aligned and execution tight
What Success Looks Like
Campaigns launch on time, on message, and with measurable impact
Increased engagement and conversion across key K-12 buyer personas
Clear visibility into what’s working, what’s not, and why
Strong sales alignment and improved campaign‑sourced and influenced pipeline
Repeatable, scalable campaign frameworks that support growth
What You Bring
3–6 years of experience in campaign management, demand generation, or revenue marketing
Hands‑on experience with marketing automation and CRM tools
Strong analytical mindset with the ability to turn data into action
Experience running multi‑touch, multi‑channel campaigns
Excellent project management and cross‑functional communication skills
Comfort working in regulated, complex, or multi‑stakeholder markets (bonus for education, gov, or B2B SaaS)
Nice to Have
Experience marketing to K‑12, education, foodservice, or payments/fintech audiences
ABM experience or familiarity with intent data platforms
Event or webinar campaign experience
Understanding of long, relationship‑driven sales cycles
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
#J-18808-Ljbffr