Franchise Business Consultant
CrossAmerica Partners LP, Roanoke, VA, United States
Who We Are
CrossAmerica Partners is a leading wholesale distributor of motor fuels, operator of convenience stores, and owner and lessor of real estate used in the retail distribution of motor fuels. We are a top ranked wholesale distributor with eight major fuel brands, our seven high quality convenience store brands have 250+ locations, and we are actively buying, selling, and leasing sites across the US. With a geographic footprint across 34 states, we strive to be an industry leader, providing fuel and convenience products essential to keep people moving across America!
Position Overview Franchise Business Consultant (Retail Food Service Territory Manager) is the field owner for brand and marketing execution across our branded foodservice restaurants operating inside our stores (ex: Arby's, Burger King, Dunkin', Jimmy John's, and additional concepts as added). The Franchise Business Consultant ensures each site consistently meets franchisor brand standards, is prepared for health department inspections, and is coached to execute the operational basics that protect the brand and drive sales.
This is a "lead without authority" role. You will influence store operators and teams without direct control over their employment decisions, using clear expectations, coaching, documentation, and follow-through.
This position is responsible for supporting our VA and WV markets. Only candidates currently residing in Virginia or West Virginia (or within close proximity to the territory) will be considered. Relocation is not offered for this role.
Franchise Certification, Brand Standards & Compliance
Complete (and maintain) required training/certifications for each franchise brand; become fluent in standards, required tools, audit criteria, and required marketing/POP elements.
Conduct routine brand-standard inspections/audits (and follow‑up re‑inspections) to keep sites in good standing with franchisors.
Own site‑level adherence to franchisor standards including menu boards, POP/signage, packaging, uniforms, cleanliness standards, product builds, holding times, and required marketing activations.
Field Coaching & Store Visit Cadence
Execute a consistent store‑visit rhythm across the territory with documented visit reports, priorities, and corrective action plans.
Train and coach site teams on the skills and routines required for strong audits and strong customer experience (food safety, sanitation, execution, speed, and presentation).
Partner with Operations leadership to align on execution gaps and drive timely correction.
Health Department Readiness & Food Safety
Ensure ongoing compliance with local/state food safety requirements; coach teams on safe food handling, sanitation, temperature control, and inspection readiness.
Support sites in maintaining required certifications (ex: ServSafe), documentation, and food safety logs as needed.
Help sites prepare for upcoming inspections and respond effectively to findings (corrective actions, retraining, documentation).
Marketing Execution (Site‑Level)
Own the site‑level execution of franchisor and company marketing standards: campaign setups, POP placement, menu messaging, price communications (as permitted), and overall "brand‑right" presentation.
Verify launches/resets are executed correctly and on time; identify gaps, retrain, and elevate barriers that prevent execution.
Performance Analytics & Reporting
Monitor site‑level performance and execution through reporting and field observations (sales trends, program compliance, customer experience indicators, waste opportunities, and basic labor deployment).
Provide territory updates and site readouts: written summaries, trend callouts, and periodic presentations to Food/Marketing/Operations leadership.
Translate field reality into clear actions: what to fix, who owns it, and by when.
Lateral Leadership & Partner Management
Influence and align cross‑functional partners (Ops leaders, store managers, brand partners/franchisors, internal marketing, etc.) without direct authority.
Maintain professional, responsive communication with franchisor contacts and internal stakeholders; ensure issues are escalated early (before they become formal findings).
Qualifications Education
Bachelor's degree required (business, hospitality, operations, marketing, or related field preferred).
Experience
2+ years preferred managing or supporting multi‑unit operations in QSR, retail foodservice, franchise field support, or similar.
Strong working knowledge of food safety/sanitation expectations and operational execution routines.
Prior completion of franchisor‑required operator/management training for Arby's (Restaurant MTP), Jimmy John's (Boot Camp/Initial Training), Dunkin' ("The U" / Brand Training Program), Burger King (BK® University), or Subway (University of Subway®), or equivalent QSR franchise program training strongly preferred.
Skills & Abilities
Strong field leadership: coaching, influencing, and holding teams accountable without direct reporting lines.
Excellent organization and follow‑through: visit cadence, documentation, corrective actions, and re‑checks.
Comfortable using basic analytics and business tools (Excel/Word; reporting platforms as applicable).
Ability to work in active store environments and travel extensively.
Working Conditions / Physical Requirements
Ability to travel within the territory (up to 80%).
Frequent time in kitchens and food prep areas; exposure to heat/steam.
Ability to stand and walk for extended periods of time.
Ability to lift and move items, such as merchandise or cleaning supplies.
Ability to lift to ~50 lbs. as needed.
Ability to bend, squat, kneel, reach, and twist to restock or organize shelves, as needed.
Ability to handle emergency situations.
We Will Support Required Training/certifications After Hire, If Needed.
Equal Employment Opportunity CrossAmerica Partners (or its subsidiaries and related entities) contract with employment service organizations to provide staffing for its corporate operations. The employment service organizations are equal opportunity employers. For this position, the employment service organization is VUC Inc. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations The employment service organizations with which CrossAmerica Partners contracts, including VUC Inc, make all employment decisions in accordance with applicable laws and provide reasonable accommodations to qualifying individuals on the basis of any protected characteristic consistent with applicable law. VUC Inc is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. VUC Inc also provides reasonable accommodation to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact mweber@caplp.com.
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Position Overview Franchise Business Consultant (Retail Food Service Territory Manager) is the field owner for brand and marketing execution across our branded foodservice restaurants operating inside our stores (ex: Arby's, Burger King, Dunkin', Jimmy John's, and additional concepts as added). The Franchise Business Consultant ensures each site consistently meets franchisor brand standards, is prepared for health department inspections, and is coached to execute the operational basics that protect the brand and drive sales.
This is a "lead without authority" role. You will influence store operators and teams without direct control over their employment decisions, using clear expectations, coaching, documentation, and follow-through.
This position is responsible for supporting our VA and WV markets. Only candidates currently residing in Virginia or West Virginia (or within close proximity to the territory) will be considered. Relocation is not offered for this role.
Franchise Certification, Brand Standards & Compliance
Complete (and maintain) required training/certifications for each franchise brand; become fluent in standards, required tools, audit criteria, and required marketing/POP elements.
Conduct routine brand-standard inspections/audits (and follow‑up re‑inspections) to keep sites in good standing with franchisors.
Own site‑level adherence to franchisor standards including menu boards, POP/signage, packaging, uniforms, cleanliness standards, product builds, holding times, and required marketing activations.
Field Coaching & Store Visit Cadence
Execute a consistent store‑visit rhythm across the territory with documented visit reports, priorities, and corrective action plans.
Train and coach site teams on the skills and routines required for strong audits and strong customer experience (food safety, sanitation, execution, speed, and presentation).
Partner with Operations leadership to align on execution gaps and drive timely correction.
Health Department Readiness & Food Safety
Ensure ongoing compliance with local/state food safety requirements; coach teams on safe food handling, sanitation, temperature control, and inspection readiness.
Support sites in maintaining required certifications (ex: ServSafe), documentation, and food safety logs as needed.
Help sites prepare for upcoming inspections and respond effectively to findings (corrective actions, retraining, documentation).
Marketing Execution (Site‑Level)
Own the site‑level execution of franchisor and company marketing standards: campaign setups, POP placement, menu messaging, price communications (as permitted), and overall "brand‑right" presentation.
Verify launches/resets are executed correctly and on time; identify gaps, retrain, and elevate barriers that prevent execution.
Performance Analytics & Reporting
Monitor site‑level performance and execution through reporting and field observations (sales trends, program compliance, customer experience indicators, waste opportunities, and basic labor deployment).
Provide territory updates and site readouts: written summaries, trend callouts, and periodic presentations to Food/Marketing/Operations leadership.
Translate field reality into clear actions: what to fix, who owns it, and by when.
Lateral Leadership & Partner Management
Influence and align cross‑functional partners (Ops leaders, store managers, brand partners/franchisors, internal marketing, etc.) without direct authority.
Maintain professional, responsive communication with franchisor contacts and internal stakeholders; ensure issues are escalated early (before they become formal findings).
Qualifications Education
Bachelor's degree required (business, hospitality, operations, marketing, or related field preferred).
Experience
2+ years preferred managing or supporting multi‑unit operations in QSR, retail foodservice, franchise field support, or similar.
Strong working knowledge of food safety/sanitation expectations and operational execution routines.
Prior completion of franchisor‑required operator/management training for Arby's (Restaurant MTP), Jimmy John's (Boot Camp/Initial Training), Dunkin' ("The U" / Brand Training Program), Burger King (BK® University), or Subway (University of Subway®), or equivalent QSR franchise program training strongly preferred.
Skills & Abilities
Strong field leadership: coaching, influencing, and holding teams accountable without direct reporting lines.
Excellent organization and follow‑through: visit cadence, documentation, corrective actions, and re‑checks.
Comfortable using basic analytics and business tools (Excel/Word; reporting platforms as applicable).
Ability to work in active store environments and travel extensively.
Working Conditions / Physical Requirements
Ability to travel within the territory (up to 80%).
Frequent time in kitchens and food prep areas; exposure to heat/steam.
Ability to stand and walk for extended periods of time.
Ability to lift and move items, such as merchandise or cleaning supplies.
Ability to lift to ~50 lbs. as needed.
Ability to bend, squat, kneel, reach, and twist to restock or organize shelves, as needed.
Ability to handle emergency situations.
We Will Support Required Training/certifications After Hire, If Needed.
Equal Employment Opportunity CrossAmerica Partners (or its subsidiaries and related entities) contract with employment service organizations to provide staffing for its corporate operations. The employment service organizations are equal opportunity employers. For this position, the employment service organization is VUC Inc. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations The employment service organizations with which CrossAmerica Partners contracts, including VUC Inc, make all employment decisions in accordance with applicable laws and provide reasonable accommodations to qualifying individuals on the basis of any protected characteristic consistent with applicable law. VUC Inc is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. VUC Inc also provides reasonable accommodation to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact mweber@caplp.com.
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