Meta is hiring: Art Director in San Francisco

Summary

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.

Required Skills

Art Director Responsibilities:

1. Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy

2. Works with AI and GenAI tools for creative ideation and production

3. Leverages historical campaign performance and trends to inform future creative decisions

4. Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials

5. Leads regular creative reviews and presentations to internal stakeholders, including leadership

6. Sets the creative inputs across creative testing plans to optimize creative

7. Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication

8. Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding

9. Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals

10. Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Minimum Qualifications

1. 5+ years of work experience as an Art Director in digital advertising and direct response marketing or lead in a creative/design related occupation

2. Experience with AI and generative AI tools used for creative ideation and production

3. Portfolio that showcases the ideation, development and refinement of conceptual campaigns that drive results, a mastery of art direction, and design principles

4. Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels

5. Understanding of the business-to-business marketing landscape and Meta’s advertising tools

6. Demonstrated experience collaborating effectively with external agencies and cross-functional teams

7. Proven experience successfully problem-solving and thinking strategically for advertising campaigns

8. Experience driving time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders

9. Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite

Preferred Qualifications

1. 8+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation

2. Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience

3. Motion design experience: GenAI, After Effects, Premiere

Public Compensation

$122,000/year to $175,000/year + bonus + equity + benefits

Industry

Internet

Equal Opportunity

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