Beauty by Imagination (BBI) is hiring: Manager, Influencer, PR & Events in New Y

Beauty by Imagination is a global haircare company dedicated to boosting self-confidence with imaginative solutions for every hair moment. We are a platform company of diverse, market-leading brands, including Wet Brush, Goody, Bio Ionic, and Ouidad — all of which are driven to be the most trusted choice for happy, healthy hair. Our talented team is passionate about delivering high-performing products for consumers and salon professionals alike. Position Overview Reporting to the Director, Influencer, PR & Events, the Manager, Influencer, PR & Events is responsible for executing programming across the BBI portfolio of brands: Wet Brush, Goody, Bio Ionic and Ouidad (inclusive of Ouidad Salon). This role helps to bring brand stories to life through press, creator partnerships, and experiential activations. This highly cross-collaborative role interfaces with Social Media, Brand Marketing, Customer/Sales, Ecommerce teams. This role requires flexibility for after hours and weekend work based on program needs. Influencer (50%) Support ideation of influencer programming, unique to each individual brand’s needs Help identify and research influencers who align with each brand’s audience and aesthetic Monitor and organize influencer content, deliverables, and performance metrics Daily influencer outreach and communication, ensuring timely responses and follow-up Create influencer briefs in accordance with brand strategy & messaging, conduct live briefings Coordinate with Social Media team for collaboration post timing Partner with Social Team on TTS Affiliate Partnership needs, relationship management Support ongoing performance reports on a program & holistic brand basis Support seeding programs: coordinate mailers, manage product inventory, track shipment Identify unique outreach moments – birthdays, weddings, etc. to cultivate ongoing relationships Maintain master spreadsheets of influencer outreach, relationships and addresses Manage ongoing budget tracking, ensuring payments are fulfilled, paperwork submitted, etc. Public Relations (20%) Assist in the development and distribution of press materials, media alerts, and product mailers Maintain media lists and track press coverage across print, digital, and social platforms Support day-to-day communication with PR agencies and media partners Coordinate with Customer/Sales/Ecomm teams to align on promotional stories for pitching Prepare briefing documents and track outreach progress for product launches and campaigns Support writing press releases, ensuring timely approval and release Ensure ongoing participation in sampling opportunities with other brands, events and moments Place regular product orders for refreshment in-office and with PR teams Send product to key contacts when relevant & necessary Coordinate ongoing salon appointments for editors & influencers at the Ouidad Salon Attend press previews, interfacing with editors and media directly Events (25%) Assist in planning and executing brand events, launch parties, and experiential activations Support logistical coordination, including vendor outreach, sample preparation, on-site setup Manage guest lists, RSVPs, and event recaps Capture and organize content from events for internal and external use Responsible for on-site event management, interfacing with key attendees Create event recaps, demonstrating measurable impact and communicating learnings Create and maintain workback schedules and budget trackers, keeping all items updated ongoing Must be comfortable speaking on camera and being featured in content Corporate Communications (5%) Manage corporate LinkedIn page including daily/weekly posting, coordination across departments, content creation & publishing Support ongoing maintenance of corporate website – providing refreshed press coverage, imagery, brand assets, sourcing from various cross functional teams Partner with HR for any corporate giving or charity activations, ensuring seamless execution & management of programming Required Skills & Qualifications Experience working in social and/or influencer marketing Existing relationships across beauty media, influencer, and talent communities Skilled in managing agencies, budgets, and complex cross-functional initiatives Knowledge & experience using social & influencer management technology platforms Familiarity with CreatorIQ and/or other similar technologies + Influencer partner agencies a plus Education/ Experience Requirements 1-3 years of experience in PR, influencer, and/or experiential marketing, ideally in beauty, fashion, or lifestyle. Bachelor’s degree in Marketing, Communications, or related field required Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest. This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be available to be in NYC three days/week. #J-18808-Ljbffr