Ad Product Marketing Manager, Commerce Media

About the role Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to lead the strategy, launch, and scaling of ad products enabled through our growing ecosystem of Retail Media Network (RMN) partnerships. As Roku expands beyond traditional TV buying channels, this role will be essential in defining how partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth. Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross‑functional go‑to‑market plans and drive internal readiness across Roku’s commercial teams. You will also inform product and partner roadmaps, identify market needs, and ensure new features are prioritized and launched with precision. As the day‑to‑day point of contact for emerging Commerce Media initiatives, you will own positioning, messaging, and education to help drive market demand and adoption. Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku’s footprint in an evolving advertising landscape. This role is ideal for someone who thrives in ambiguity, leverages data to guide decisions, and consistently raises the bar on how new products and partnerships go to market. For NY Only - The estimated annual salary for this position is between $139,600 and $152,300 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences. Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively. Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content. Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner‑enabled solutions. Monitor competitive landscapes across RMNs and CTV to inform positioning and differentiation for Roku. Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones. We're excited if you have 5+ years of experience in ad‑tech or product marketing/management with a preferred focus in the Retail Media Network landscape. Experience in a start‑up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low‑resource environment. Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations. Ability to take on and complete multiple projects simultaneously across short‑and‑long‑term time horizons. Outstanding organizational, analytical, written, and presentation skills. Entrepreneurial self‑starter who deals well with ambiguity. Proven track record of influencing without authority. Passion for measuring results and making tasks simpler for internal stakeholders. Located in New York, NY. BA/BS degree required. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com. #J-18808-Ljbffr