Digital Marketing Analyst

Job Overview Join Knight Transportation as a Digital Marketing Analyst! Compensation & Location Pay Range: $52,00.00 - $60,000.00 Annual Location: Onsite at our North Phoenix Corp Office What We Offer Competitive starting salary commensurate with experience and geographic location. Potential bonus pay based on company performance. Opportunities to volunteer and give back to local communities. Benefits 401(K) Medical, Dental, Vision, Disability, Supplemental and Life Insurance Paid Time Off Employee Stock Purchase Plan Work Authorization Candidates must be authorized to work in the U.S. without the need for current or future employer-sponsored work authorization. Knight Transportation does not offer immigration sponsorship for this role. Job Responsibilities Provide digital media marketing support to driver recruiting operations. Ensure generation of inbound traffic for driver recruiters. Provide recommendation for the driver-recruiting media planning, budgeting and go-to-market campaign process. Work with media/ad agency vendor(s) to place, optimize, and capture performance of online and offline media across various audiences and sources. Lead weekly agency ''report back'' meetings and quarterly accountability meetings. Execute targeted campaigns, implementing strategies by delegating to agencies. Evaluate new advertising opportunities and provide recommendations to leadership, manage agency/vendor relationships. Advise on demand management process improvements to drive recruiter efficiencies. Create database marketing campaigns to re-engage ''old'' leads and advance leads through the various recruitment process steps. Manage job distribution tool to ensure all jobs are created and distributed to PPC channels, to include landing page creation and refreshes. Work with agencies to develop and optimize SEO plan to increase organic lead flow and ensure consistent growth. Track performance of lead flow and make recommendations to enhance performance. Responsible for managing 800-number tracking process, the creation of new numbers as needed and report performance on calls. Monitor driver website and keep up to date. Utilize marketing tools within ATS to generate lead flow and evaluate performance. Provide input to the content creation and content-calendar posting process for Swift's main websites, social media sites and other priority projects. Work with graphic designer(s) and advertising agencies as necessary. Recommend use of social networking sites to drive interest in Swift Driver Recruiting. Collaborate and actively participate in matrix relationships with key stakeholders including driver recruiting, owner operators, HR, and internal communications and other designated department personnel, as well as outside vendors as needed. Perform additional responsibilities as assigned by leadership. Qualifications At least one (1) year experience in related field required. Previous experience with recruitment advertising in the transportation industry preferred. Bachelor's degree in business, marketing, communications or related field, or equivalent education and/or experience required. Good verbal and written communication skills. Detail-oriented with strong organizational skills. Microsoft Office Suite Report generation Mathematical, analytical and problem solving skills. Ability to interpret user needs and translate into system requirements. Ability to understand system data and to identify discrepancies Previous knowledge of system analytics helpful Equal Employment Opportunity The Company is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. #J-18808-Ljbffr