Manager Shopper Marketing - Walmart & Sam's Club
Nestlé SA, Arlington, VA, United States
Manager Shopper Marketing - Walmart & Sam's Club
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee Mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas.
Position Summary The Shopper Marketing Manager is responsible for building and executing end‑to‑end strategic marketing plans on behalf of Nestlé’s Global Culinary Kitchen and Premium Waters brands at Walmart and Sam’s Club. The role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and energize our categories. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs.
Key Responsibilities Strategic Brand Planning & Retail Marketing Execution
Lead both the marketing strategy and execution for Walmart and Sam’s Club, leveraging insights to reach consumers at multiple touchpoints across their shopping journey.
Manage agencies and vendors with thoughtful briefing and adherence to brand standards to deliver impactful campaigns.
Craft 360‑degree physical and digital campaign plans to deepen emotional and functional brand resonance.
Measure campaign performance; communicate learnings and iterate for continuous improvement.
Foster productive relationships with Walmart Connect and Sam’s MAP to drive performance and stay ahead of evolving marketing capabilities.
Design compelling selling tools and presentations to aid sales partners in securing new distribution, key drive‑time displays, etc.
Guide strategic partnership during the annual Joint Business Planning process with external and internal stakeholders.
Budget Management & Financial Rigor
Author the annual budget based on brand priorities, growth goals, shopper intelligence, and retailer realities.
Ensure investment is disciplined and ROI‑based.
Own forecasting, online and offline tracking, invoice payment, and reconciliation of working and non‑working dollars.
Understand and communicate P&L impacts of investment shifts.
Reconcile forecasted expenses with invoice actuals to ensure accuracy and compliance.
Retail Digital Media & Search Expertise
Craft full‑funnel plans with an adept understanding of on‑site, off‑site media best practices, including audience targeting and contextual commerce.
Leverage keyword best practices, day‑parting, sponsored product ad services, bidding strategies, and digital shelf fundamentals to establish always‑on plans and key drive‑time flights that increase share of search and gain new households.
Partner with search and media cross‑functional teams and agencies to design annual plans, optimize, grow e‑share, and drive positive ROI.
Partnership & Communication
Influence with subject matter expertise, but without authority, in a highly matrixed organization.
Establish strong, partnership‑oriented, productive ways of working with agencies, brand, sales, media, insights, finance, and fellow Shopper Marketers.
Demonstrate marketing prowess via presentations to gain buy‑in and provide thought leadership in Joint Business Planning, Retailer Line Reviews, Retailer Sales Meetings, Incremental Investment Requests, and Annual Brand Planning.
Qualifications & Experience
5+ years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
Strong financial acumen and experience with budgeting systems and reporting tools.
Proven ability to function effectively within large teams and complex, matrixed organizations.
Strong attention to detail, bias to action, and follow‑through.
Walmart Connect Ad Center and Scintilla experience helpful.
Core Competencies
Collaboration:
Positive, all‑in attitude and bias to collaborative action.
Financial and Analytical Rigor:
Strong measurement and budgeting skills.
Vendor Leadership:
Skilled in productively managing external partners with empathy and accountability.
Innovation:
Identifies new opportunities to amplify brand consideration, win share, and improve established processes.
Communication:
Embodies clarity, seeks solutions, proactively informs and follows up.
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills gained while serving our country—such as flexibility, agility, and leadership—are essential for success in this role.
Rogers, AR, US 72758
This position is not eligible for Visa Sponsorship.
Rogers, AR, US 72758
Equal Employment Opportunity Statement The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require special accommodations to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1‑800‑321‑6467.
#J-18808-Ljbffr
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee Mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas.
Position Summary The Shopper Marketing Manager is responsible for building and executing end‑to‑end strategic marketing plans on behalf of Nestlé’s Global Culinary Kitchen and Premium Waters brands at Walmart and Sam’s Club. The role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and energize our categories. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs.
Key Responsibilities Strategic Brand Planning & Retail Marketing Execution
Lead both the marketing strategy and execution for Walmart and Sam’s Club, leveraging insights to reach consumers at multiple touchpoints across their shopping journey.
Manage agencies and vendors with thoughtful briefing and adherence to brand standards to deliver impactful campaigns.
Craft 360‑degree physical and digital campaign plans to deepen emotional and functional brand resonance.
Measure campaign performance; communicate learnings and iterate for continuous improvement.
Foster productive relationships with Walmart Connect and Sam’s MAP to drive performance and stay ahead of evolving marketing capabilities.
Design compelling selling tools and presentations to aid sales partners in securing new distribution, key drive‑time displays, etc.
Guide strategic partnership during the annual Joint Business Planning process with external and internal stakeholders.
Budget Management & Financial Rigor
Author the annual budget based on brand priorities, growth goals, shopper intelligence, and retailer realities.
Ensure investment is disciplined and ROI‑based.
Own forecasting, online and offline tracking, invoice payment, and reconciliation of working and non‑working dollars.
Understand and communicate P&L impacts of investment shifts.
Reconcile forecasted expenses with invoice actuals to ensure accuracy and compliance.
Retail Digital Media & Search Expertise
Craft full‑funnel plans with an adept understanding of on‑site, off‑site media best practices, including audience targeting and contextual commerce.
Leverage keyword best practices, day‑parting, sponsored product ad services, bidding strategies, and digital shelf fundamentals to establish always‑on plans and key drive‑time flights that increase share of search and gain new households.
Partner with search and media cross‑functional teams and agencies to design annual plans, optimize, grow e‑share, and drive positive ROI.
Partnership & Communication
Influence with subject matter expertise, but without authority, in a highly matrixed organization.
Establish strong, partnership‑oriented, productive ways of working with agencies, brand, sales, media, insights, finance, and fellow Shopper Marketers.
Demonstrate marketing prowess via presentations to gain buy‑in and provide thought leadership in Joint Business Planning, Retailer Line Reviews, Retailer Sales Meetings, Incremental Investment Requests, and Annual Brand Planning.
Qualifications & Experience
5+ years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
Strong financial acumen and experience with budgeting systems and reporting tools.
Proven ability to function effectively within large teams and complex, matrixed organizations.
Strong attention to detail, bias to action, and follow‑through.
Walmart Connect Ad Center and Scintilla experience helpful.
Core Competencies
Collaboration:
Positive, all‑in attitude and bias to collaborative action.
Financial and Analytical Rigor:
Strong measurement and budgeting skills.
Vendor Leadership:
Skilled in productively managing external partners with empathy and accountability.
Innovation:
Identifies new opportunities to amplify brand consideration, win share, and improve established processes.
Communication:
Embodies clarity, seeks solutions, proactively informs and follows up.
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills gained while serving our country—such as flexibility, agility, and leadership—are essential for success in this role.
Rogers, AR, US 72758
This position is not eligible for Visa Sponsorship.
Rogers, AR, US 72758
Equal Employment Opportunity Statement The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require special accommodations to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1‑800‑321‑6467.
#J-18808-Ljbffr