General Sales Manager
Lou Fusz Ford Inc, Saint Louis, MO, United States
Job Title:
General Sales Manager (GSM)
Department:
New & Used Vehicle Sales
Location:
Various Dealership Locations within St. Louis, Missouri
Position Type:
Full-Time
FLSA Status:
Non-Exempt
Reports To:
General Manager
Position Summary The General Sales Manager (GSM) is a senior leadership role responsible for driving sales performance and operational excellence within the dealership’s variable operations. This role leads sales managers, sales consultants, and BDC staff while executing the overall sales strategy to achieve revenue, market share, and customer satisfaction goals.
The GSM plays a critical role in inventory management, sales process execution, staff development, customer experience, and manufacturer relations across the Lou Fusz Automotive Network.
Key Responsibilities Sales Leadership & Performance
Lead, coach, mentor, and develop Sales Managers, Sales Consultants, and BDC staff
Establish, manage, and track performance metrics and departmentKPIs
Drive market share, profitability, owner loyalty, and service retention
Execute pricing, forecasting, and inventory strategies to maximize ROI
Maintain strong manufacturer relationships and ensure compliance with standards
Inventory & Process Management
Manage used vehicle inventory using tools such as V-Auto, appraisal systems, recon velocity, and off-street purchasing
Ensure accurate and timely reporting of vehicle sales into manufacturer portals
Oversee CRM workflows and customer touchpoints using Drive Centric and Dealertrack DMS
Customer Experience & CSI
Champion a customer-first culture across the sales department
Monitor and improve CSI scores and resolve customer issues efficiently
Ensure all customer interactions are handled professionally and ethically
Training & Development
Recruit, train, and retain top sales talent
Conduct ongoing coaching and performance reviews
Ensure completion of all manufacturer-required training
Stay current on industry trends, technology, and best practices
Compliance & Administration
Maintain a safe, clean work environment in compliance with OSHA and state regulations
Enforce company policies, pay plans, and operational standards
Ensure accurate timekeeping, reporting, and documentation
Participate in required meetings and initiatives
Qualifications Experience & Skills
5 Years automotive dealership sales leadership experience preferred
Strong track record of driving sales performance and team accountability
Customer-focused mindset with a passion for service excellence
Ability to analyze performance data and make informed business decisions
Excellent communication, leadership, and problem-solving skills
Proficiency with dealership technology, CRM tools, and inventory systems
Competencies
Integrity and ethical leadership
Planning, organization, and attention to detail
Adaptability in a fast-paced, results-driven environment
Strong interpersonal and team-building skills
Sense of urgency and personal accountability
Work Environment & Schedule
Full-time role requiring 40+ hours per week
Requires flexibility to meet business demands
Work includes both indoor and outdoor environments in varying weather conditions
Professional business attire required
What We Offer
Competitive Pay based on experience and performance
Ongoing manufacturer and in house training
Complete union benefits package
Sick Leave
Vacation
Bereavement leave
401K with company match
Life insurance
Uniforms
A supportive, team-focused work environment
Career advancement opportunities-we promote from within
Career Growth With sustained performance and development, a successful General Sales Manager may advance to a General Manager role within the organization.
Equal Opportunity Employer
The Lou Fusz Automotive Network is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, and business needs.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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General Sales Manager (GSM)
Department:
New & Used Vehicle Sales
Location:
Various Dealership Locations within St. Louis, Missouri
Position Type:
Full-Time
FLSA Status:
Non-Exempt
Reports To:
General Manager
Position Summary The General Sales Manager (GSM) is a senior leadership role responsible for driving sales performance and operational excellence within the dealership’s variable operations. This role leads sales managers, sales consultants, and BDC staff while executing the overall sales strategy to achieve revenue, market share, and customer satisfaction goals.
The GSM plays a critical role in inventory management, sales process execution, staff development, customer experience, and manufacturer relations across the Lou Fusz Automotive Network.
Key Responsibilities Sales Leadership & Performance
Lead, coach, mentor, and develop Sales Managers, Sales Consultants, and BDC staff
Establish, manage, and track performance metrics and departmentKPIs
Drive market share, profitability, owner loyalty, and service retention
Execute pricing, forecasting, and inventory strategies to maximize ROI
Maintain strong manufacturer relationships and ensure compliance with standards
Inventory & Process Management
Manage used vehicle inventory using tools such as V-Auto, appraisal systems, recon velocity, and off-street purchasing
Ensure accurate and timely reporting of vehicle sales into manufacturer portals
Oversee CRM workflows and customer touchpoints using Drive Centric and Dealertrack DMS
Customer Experience & CSI
Champion a customer-first culture across the sales department
Monitor and improve CSI scores and resolve customer issues efficiently
Ensure all customer interactions are handled professionally and ethically
Training & Development
Recruit, train, and retain top sales talent
Conduct ongoing coaching and performance reviews
Ensure completion of all manufacturer-required training
Stay current on industry trends, technology, and best practices
Compliance & Administration
Maintain a safe, clean work environment in compliance with OSHA and state regulations
Enforce company policies, pay plans, and operational standards
Ensure accurate timekeeping, reporting, and documentation
Participate in required meetings and initiatives
Qualifications Experience & Skills
5 Years automotive dealership sales leadership experience preferred
Strong track record of driving sales performance and team accountability
Customer-focused mindset with a passion for service excellence
Ability to analyze performance data and make informed business decisions
Excellent communication, leadership, and problem-solving skills
Proficiency with dealership technology, CRM tools, and inventory systems
Competencies
Integrity and ethical leadership
Planning, organization, and attention to detail
Adaptability in a fast-paced, results-driven environment
Strong interpersonal and team-building skills
Sense of urgency and personal accountability
Work Environment & Schedule
Full-time role requiring 40+ hours per week
Requires flexibility to meet business demands
Work includes both indoor and outdoor environments in varying weather conditions
Professional business attire required
What We Offer
Competitive Pay based on experience and performance
Ongoing manufacturer and in house training
Complete union benefits package
Sick Leave
Vacation
Bereavement leave
401K with company match
Life insurance
Uniforms
A supportive, team-focused work environment
Career advancement opportunities-we promote from within
Career Growth With sustained performance and development, a successful General Sales Manager may advance to a General Manager role within the organization.
Equal Opportunity Employer
The Lou Fusz Automotive Network is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, and business needs.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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