Marketing Programs Manager (B2B / SaaS)

Demand Generation Programs Manager
Location: Greater Lowell Area, MA (Hybrid 2 days onsite)

Employment Type: Contract

Status: Accepting Candidates

About the role
This role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment.

Key Responsibilities

Lead end-to-end demand and lead generation programs across email, webinars, direct mail, and ABX/ABM

Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline

Manage campaign execution using marketing automation platforms and CRM systems

Define success metrics, track performance, and report on ROI and funnel impact

Apply strong positioning and messaging principles to improve engagement and conversion

Qualifications

5+ years of B2B SaaS demand generation or lead generation experience

Hands‑on experience with marketing automation tools (Eloqua preferred) and Salesforce

Strong metrics orientation with a track record of achieving measurable goals

Excellent written communication skills

Compensation (MA Pay Transparency)
Estimated hourly range: $42.00/hr - $45/hr (W-2)

Final rate within this range will be based on skills, experience, and interview results

Seniority level
Mid‑Senior level

Job function

Project Management and Information Technology

IT Services and IT Consulting

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