Senior Digital Marketing Strategist

Salary: Up to $100,000 | Direct Hire

Join a global, industry-leading professional services organization recognized for innovation, stability, and long-term career growth. This organization supports businesses worldwide with knowledge-based legal, financial, and corporate solutions.

Overview
Our client is seeking a Senior Digital Marketing Strategist to join its digital marketing team and lead data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role serves as a strategic partner to internal marketing stakeholders, balancing brand-level initiatives with precise account-based marketing (ABM) programs.

The ideal candidate brings a strong strategic mindset, deep digital expertise, and a genuine curiosity for how AI is reshaping modern marketing .

Senior Digital Marketing Strategist – Responsibilities

Partner with internal marketing leaders to design integrated digital campaigns aligned with business objectives

Develop and execute multichannel programs using paid media, SEO, webinars, email automation, and digital nurture strategies

Balance brand awareness initiatives with ABM-driven engagement for priority accounts

Account-Based Marketing (ABM)

Build and execute ABM strategies using leading ABM platforms and intent-data tools

Leverage predictive insights to personalize digital engagement for high-value accounts

Align campaign execution and reporting with CRM systems to support pipeline and revenue goals

Marketing Automation & Analytics

Use marketing automation platforms (HubSpot or similar) for campaign deployment, optimization, and reporting

Design and optimize nurture programs, lifecycle workflows, segmentation, and lead scoring models

Analyze performance data to inform targeting, optimization, and audience insights

Apply AI-powered tools to enhance personalization, performance, and efficiency

Optimize digital presence for AI-powered search and discovery (AIO/GEO)

Stay current on emerging digital channels, tools, and best practices

Measurement & Continuous Improvement

Analyze campaign performance across channels and platforms

Deliver actionable insights and recommendations to improve ROI

Share best practices and learnings across marketing teams

Senior Digital Marketing Strategist – Requirements

Bachelor’s degree in Marketing, Business, or related field

7+ years of B2B digital marketing experience

Strong expertise in ABM, digital campaign development, and marketing funnel strategy

Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar)

Solid understanding of SEO, paid media, webinars, email, and web strategy

Analytical, data-driven mindset with strong communication skills

Passion for AI, innovation, and emerging digital marketing trends

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