Social Media Strategist or Manager

Proof Publicity is seeking an experienced Social Media Strategist / Manager to lead social media strategy and execution across multiple client accounts. This role is focused on optimization and growth, not just content output.

You will own social media performance for 5–7 brands at a time, including Proof’s own channels, developing and executing strategies that drive reach, engagement, and follower growth across key platforms.

Location: Phoenix, Arizona (Remote)

Reports to: Senior PR Manager/CEO

What You’ll Do

Own social media strategy and execution for 5–7 client accounts across varied industries

Develop platform-specific strategies for Instagram, Facebook, LinkedIn, and TikTok

Create and continuously adapt content calendars based on performance, trends, and growth goals

Plan, direct, capture, edit, and optimize short-form video content designed to drive discovery and engagement

Write clear, compelling, on-brand captions and copy tailored to each platform

Identify, test, and apply social media trends that support account growth (not trend chasing for its own sake)

Manage scheduling, publishing, and reporting using Sprout Social

Design social graphics, covers, and supporting assets using Canva

Collaborate with the PR team to align social content with earned media, launches, and campaigns

Analyze performance, share insights, and adjust strategy to improve results

What Success Looks Like

Consistent month-over-month growth in reach, engagement, and followers

Repeatable content formats and themes that clearly outperform others

Video content that drives discovery beyond existing audiences

Strategic recommendations backed by data, testing, and results

Required Experience & Skills

Minimum of 3 years of proven social media management experience

Demonstrated success growing social media accounts with clear, measurable results

Experience managing social media for brands across different industries

Strong understanding of Instagram, Facebook, LinkedIn, and TikTok algorithms and best practices

Comfortable managing and editing video content for social platforms

Excellent writing skills for social captions and short-form content

Deep interest in staying ahead of platform changes, trends, and algorithm updates

Highly organized and able to manage multiple accounts simultaneously

Proficiency in Sprout Social and Canva

Bonus (Nice to Have)

Experience with paid social, boosting, or amplification strategies

Familiarity with additional platforms such as Pinterest, Reddit, or X

Agency experience managing multiple client brands at once

How to Apply
Please include 2–3 examples of social media accounts you’ve managed , including:

Platform(s)

Starting vs. current follower count and other key growth stats like engagement, link clicks, etc.

Timeframe

Overview of client/campaign and challenges

What strategies or content drove the growth

What role you played in the success of the campaign

Applications without growth examples will not be considered.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Public Relations and Communications Services

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