Senior Director of Marketing Communications and Development

Senior Director of Marketing Communications and Development Headquarters - Medford, OR 97501
Overview Salary Range $105,000.00 - $115,000.00 Salary Position Type Full Time Category Retail
Description Indeed
Sr. Director of Marketing Communications and Development
Southern Oregon Goodwill Industries
Faster than a campaign deadline. Stronger than a fragmented brand message. Able to align retail traffic, donor engagement, and community visibility in a single strategic plan.
Look. In the conference room. In the store. In the community. It's a campaign. It's a press release. It's the Director of Marketing and Communications.
The Mission
Southern Oregon Goodwill is seeking a strategic marketing leader who leads and directs execution of enterprise marketing and community engagement strategy in direct alignment with organizational priorities and mission impact.
This role operates in a strategic leadership capacity by providing direction, guiding implementation, and developing team capability.
You lead the plan. You direct execution. You achieve defined performance goals.
Cape optional. Accountability required.
Your Superpowers
Strategic Leadership & Execution
Lead development and execution of the annual marketing and communications plan
Establish clear quarterly priorities and maintain a 1–2 year strategic view
Establish and maintain brand positioning and messaging standards
Direct campaign planning and oversee execution, measurement, and refinement
Budget & Performance Accountability
Lead annual marketing budget planning
Establish measurable performance goals across campaigns, retail promotions, events, and digital channels
Monitor performance data and adjust tactics to improve outcomes
Provide performance reporting and insights to executive leadership
Retail & Brand Impact
Partner with Retail leadership to drive store traffic, sales growth, and campaign execution
Ensure consistent in-store messaging across all locations
Direct execution of integrated marketing initiatives across channels
Maintain brand standards and compliance
Digital & Public Visibility
Provide direction for social media presence and digital engagement
Oversee content strategy and performance metrics
Lead initiatives to improve engagement, reach, and conversion
Direct media relations and brand narrative
Fundraising & Community Engagement
Lead development of communication plans that strengthen donor loyalty
Provide marketing leadership and support for fundraising events
Align event messaging with mission impact and revenue objectives
Team Leadership
Lead, develop, and evaluate marketing team members
Set clear expectations and performance standards
Build bench strength and close capability gaps
What Success Looks Like
Defined performance goals achieved
Increased retail traffic and campaign effectiveness
Stronger donor engagement
Consistent brand execution across all channels
A capable, accountable marketing team
Qualifications Bachelor's degree in marketing, Communications, Business, or related field preferred. Equivalent experience considered.
7–10 years of progressive marketing experience.
3–5 years leading teams and managing budgets.
Experience leading integrated, multi-channel marketing initiatives.
Experience creating measurable growth in traffic, engagement, or revenue.
Experience in retail, nonprofit, or multi-location environments preferred.
Strong written and verbal communication skills.
Experience with media relations and public representation.
Demonstrated ability to manage competing priorities and lead cross-functional initiatives.