Head of Marketing

Gradient is Tulsa’s leading innovation hub, connecting entrepreneurs, remote workers, and creatives to the space, programming, and community they need to grow. Through memberships, startup programs, events, and ecosystem partnerships, Gradient fuels individual opportunity and regional economic impact. Over the past five years, Gradient has generated more than $1.43 billion in economic impact for Tulsa. As the organization enters its next phase of growth, marketing plays a critical role in driving acquisition, visibility, and engagement across all offerings. Role Overview The Head of Marketing leads Gradient’s marketing function, driving visibility, engagement, and measurable growth across memberships, programs, and events. This role ensures that Gradient’s programs, founder initiatives, and community offerings are consistently and strategically positioned in the market. The Head of Marketing partners closely across departments to align campaign priorities with organizational goals. This is a hands‑on leadership role that blends strategic direction with active campaign execution. Success in this role is measured by program participation, membership growth, and the overall strength and clarity of Gradient’s brand presence. Growth and acquisition Drive measurable increases in program registrations, membership inquiries, and event participation. Develop and execute go‑to‑market strategies for programs, incubator initiatives, memberships, and community offerings. Align campaign calendars to organizational priorities and key initiatives. Track performance, manage conversion funnels, and optimize for measurable results. Brand, content and campaign execution Maintain consistent brand positioning and messaging across all channels. Oversee production of newsletters, website content, social media, digital campaigns, and promotional materials. Elevate founder stories, member success, and ecosystem impact. Manage in‑building marketing presence including digital displays, signage, and collateral. Ensure timely and accurate communication of all programs and offerings. Partnership and ecosystem marketing Collaborate with ecosystem and program partners to execute co‑branded initiatives and joint marketing efforts. Ensure partner visibility commitments are delivered professionally and accurately. Identify opportunities to expand reach through strategic collaborations and sponsorship marketing. Marketing systems and budget management Oversee and optimize the annual marketing budget, ensuring disciplined allocation aligned with growth priorities. Maintain marketing workflows and clear intake processes. Develop dashboards and reporting tied to organizational KPIs. Ensure effective integration across CRM, event platforms, and marketing systems. Use data to refine strategy and improve performance over time. Team and cross‑functional management Lead and support the Marketing Lead (direct report). Set priorities and ensure accountability within the marketing function. Oversee vendor relationships and scopes of work. Collaborate closely with Programs, Membership, and Partnerships teams to ensure aligned execution. Key Metrics of Success Increase in program registrations and founder participation. Growth in membership inquiries and event engagement. Improved campaign conversion rates and digital performance. Consistent, high‑quality, on‑time delivery of marketing initiatives. Clear reporting aligned to acquisition and engagement KPI. Effective and responsible management of marketing budget. Qualifications Education & Experience Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of marketing experience. Experience leading campaigns from strategy through execution. Experience managing at least one direct report preferred. Experience in entrepreneurial, nonprofit, hospitality, or membership‑driven environments is a plus. Strong campaign planning and execution capability. Experience with CRM and marketing automation systems. Clear and persuasive communication skills. Comfortable balancing strategic direction with hands‑on execution. Highly organized, process‑oriented, and detail‑driven. Ability to operate with accountability in a collaborative, fast‑paced environment. Compensation Compensation range: $70,000–$85,000, commensurate with experience. Full‑time position based in Tulsa, OK. Occasional evening or event attendance required. Collaborative, mission‑driven environment with high standards of execution. Commitment to Inclusion Gradient is an equal opportunity employer and values diversity in its team. We welcome applicants from all backgrounds and experiences. #J-18808-Ljbffr