Wayne State University is hiring: Digital PR Intern at Fractl in New York

Fractl is an industry-leading Content Marketing and Digital PR agency that has been in business for 13 years. Our clients range from startups and mid-size businesses to Fortune 500 companies. Our goal is to produce newsworthy research paired with high-touch Digital PR strategies to acquire high-authority links for our clients on sites like USA Today, The New York Times, CNBC, and more. Through our “link-worthy” research and “rank-worthy” content hubs, we’ve built a renowned brand for driving organic search growth. We nurture a diverse team of data journalists, content strategists, developers, designers, and PR professionals to increase the rankings and qualified organic traffic for our clients.

We’re looking for an organized, bright, and motivated individual who has a superior skill set for connecting with others, researching emerging news opportunities, and bringing an analytical approach to every project. Do you love following the latest news, analyzing industry trends, and finding the perfect angle for expert commentary? Are you comfortable working with clients directly and using AI tools to streamline your work? If so, this internship is for you!

As a Digital PR Intern, you’ll help our clients get featured in the news by identifying journalist requests, analyzing opportunities, and drafting expert quotes that showcase their subject matter expertise. You’ll work closely with the Head of Digital PR and Digital PR Associates to match client insights with trending stories and ensure impactful media coverage.

Required Skills and Experience

Junior/Senior in college studying Public Relations, Marketing, Communications, Journalism , or a related field, graduating in Fall 2026 (Graduate students eligible)

Excellent command of the written English language with impeccable attention to detail

Strong written and verbal communication and relationship‑building skills

Advanced internet research skills; you should be a Google Master

Knowledge with Google Docs (Word, Excel, etc.)

Tech‑savvy with AI tools, including experience building and using custom GPTs

Ability to manage projects independently while working as part of a collaborative team

Strong interest in news, media trends, and thought leadership

Preferred Experience

Previous relevant industry experience

Coursework or experience in writing/PR, or journalism

Hands‑on experience with agency‑type client work

Background with AI use or related coursework

Responsibilities

Monitor breaking, trending, and cyclical news daily to identify timely opportunities for client thought leadership

Review and analyze client subject matter expertise to draft high‑quality, media‑ready quotes

Match journalist requests with the right client opportunities

Collaborate with clients to send opportunities and gather relevant insights

Maintain organized records of opportunities, quotes, and media outreach

Leverage AI at each step in your process, using ChatGPT, custom GPTs, and other tools to scale research, drafting, and reporting

Own 1–3 client opportunities at a time, from discovery to media submission

Communicate regularly with the Head of Digital PR and DPR associates on priorities and progress

KPIs

Secure a minimum of 6+ client placements per month

Successfully own and manage 1–3 client opportunities at any given time

Deliver timely, high‑quality responses to journalist requests

Work Schedule

15–20 hours per week

Preferred block of at least 3–4 hours in the early morning (U.S. time) Monday–Thursday to align with journalist deadlines and client needs

Maintain consistent communication with the Head of Digital PR during working hours

$13/hour average pay and/or college credit

Hands‑on experience with thought leadership PR and client‑facing work

Mentorship from senior PR professionals

Opportunity to work with national and niche media outlets

Experience leveraging AI in real‑world PR workflows

Why Fractl?
At Fractl, you’ll gain the opportunity to work with high‑profile clients and hone your media relations skills while leveraging proprietary cutting‑edge AI tools and processes. We foster a collaborative environment where innovation and collaboration are a top priority, offering long‑term career development for those who thrive in an autonomous, fast‑paced agency culture.

Note:
This is a part‑time position. Although top performers may have potential long‑term growth opportunities for full‑time positions in 2025, most of our part‑time staff prefer to remain in an internship position.

How to Apply (US Citizens Only)
Submit your resume on Handshake, detailing:

Why you want to work at Fractl

How you’re a perfect fit for this role

Fractl is an Equal Employment Opportunity Employer.

Fractl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Fractl complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Fractl expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Fractl’s employees to perform their job duties may result in discipline up to and including discharge.

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