Social Media & Paid Media Manager Job at Confidential in San Antonio

Proficient in building, launching, and optimizing paid social campaigns across all major platforms, with a focus on driving measurable growth.

This role goes beyond content scheduling. The ideal candidate understands how to turn social media into a performance-driven marketing channel by combining strong content planning, paid social advertising, audience targeting, and conversion optimization.

Key Responsibilities
Content Planning & Social Media Management

Develop and manage content calendars.

Schedule and publish social media content across platforms including:

Instagram

Facebook

LinkedIn

TikTok

YouTube

Coordinate with internal teams including:

Videographer

Graphic designers

Copywriter

Help plan, direct, and support content creation when needed.

Maintain consistent brand voice and messaging across all social channels.

Paid Social Advertising

Manage Meta Ads Manager campaigns across multiple brands.

Build and optimize paid campaigns designed to drive traffic, leads, and sales.

Create and manage:

Prospecting campaigns

Retargeting campaigns

Test creative variations, audiences, and messaging to improve campaign performance.

Manage monthly advertising budgets and optimize for performance.

Audience Growth & Optimization

Build and manage social media audiences through targeted content and advertising.

Monitor and optimize performance metrics such as:

Engagement rates

Click-through rates

Conversion rates

Return on ad spend (ROAS)

Continuously test and refine strategies to improve results.

Conversion Tracking & Pixel Management

Manage and verify tracking systems including:

Meta Pixel

Conversion tracking

Retargeting audience creation

Ensure website events such as purchases, add-to-cart actions, and conversions are properly tracked.

Work with internal teams to ensure marketing campaigns are accurately measured.

Community Management

Monitor and respond to:

Comments

Direct messages

Identify opportunities for engagement and brand interaction.

Communicate with creators, customers, and followers when needed.

Identify and coordinate with relevant creators or influencers when appropriate.

Manage product seeding, collaborations, and social partnerships.

Support user-generated content initiatives and brand campaigns.

Campaign Development

Propose new social media campaigns and promotional initiatives.

Support product launches and marketing promotions.

Collaborate with the marketing team to develop creative social media strategies.

Reporting & Analytics

Track social media and paid advertising performance.

Provide monthly reports including:

Audience growth

Engagement performance

Ad campaign results

Conversion metrics

Identify trends and adjust strategies based on data.

Qualifications
Required

3+ years experience managing social media for brands or agencies

Strong experience with Meta Ads Manager

Experience running paid social campaigns focused on conversions

Familiarity with audience targeting and retargeting strategies

Strong understanding of social media analytics and performance metrics

Excellent organizational and communication skills

Preferred

Experience managing multiple brands simultaneously

Experience working with consumer brands or e-commerce

Familiarity with marketing analytics tools and tracking systems

Success Metrics

Improved audience growth and engagement

Effective paid advertising campaigns

Increased website traffic and conversion performance

Clear reporting and optimization of social media strategy

What This Role Offers

A collaborative in-house creative team

Hands‑on experience managing both content strategy and paid social performance

The ability to make a measurable impact on brand growth and digital marketing performance

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In Summary: The ideal candidate understands how to turn social media into a performance-driven marketing channel by combining strong content planning, paid social advertising, audience targeting, and conversion optimization . This role goes beyond content scheduling and social media scheduling . Manage marketing campaigns designed to drive traffic, leads, and sales .

En Español: Proficiente en la creación, lanzamiento y optimización de campañas sociales pagadas a través de todas las principales plataformas, con un enfoque en impulsar el crecimiento medible. El candidato ideal entiende cómo convertir las redes sociales en un canal de marketing impulsado por el rendimiento combinando una sólida planificación de contenido, publicidad social pagada, orientación de audiencia y optimización de conversiones. Principales responsabilidades Planificación de contenidos & Gestión de medios sociales Desarrollar y gestionar calendarios de contenido. Programar y publicar contenido de redes sociales a través de plataformas como: Instagram Facebook LinkedIn TikTok YouTube Coordinar con equipos internos que incluyen: Videógrafos diseñadores gráficos Copywriter Ayudar a planear, dirigir y apoyar la creación de contenido cuando sea necesario. Mantener consistente voz de marca y mensajería en todos los canales sociales. Advertising Social Paged Manage Meta Ads Analytics compra en múltiples marcas. Construir y optimizar campañas pagadas diseñadas para impulsar tráfico, lideres y ventas. Elaborar y administrar acciones de campaña de retransmisión de mensajes sociales Consiguiendo campaños creativos Asegurar que los usuarios logran obtener resultados creativos Medios de comunicación de mercadotecnia e interacciones con los nuevos clientes.