Communications Officer, Digital & Social Media

Overview Develops and implements a comprehensive communications strategy aimed at enhancing visibility and engagement for the organization’s initiatives. Creates and manages content across various media platforms including print, digital, social media, and video. Collaborates with internal stakeholders and external partners to effectively promote the organization’s mission and accomplishments. Ensures consistent and strategic messaging to diverse audiences, enhancing the organization’s brand and supporting its strategic objectives. Essential Duties Social Media Management Serves as the primary social media manager for the Office of Communications; takes full responsibility for managing the school’s social media platforms, including developing and maintaining a strategic content calendar, writing and scheduling posts, and ensuring a consistent, engaging presence across channels. Monitors social media platforms for community engagement, responding to comments and audience interactions in a timely and professional manner; addresses negative comments or misinformation appropriately. Tracks, analyzes, and reports on social media metrics and analytics; researches emerging platform trends and algorithm changes to continuously optimize content strategies and audience reach. Collaborates with communications team colleagues to design and implement targeted social media campaigns aligned with the school’s strategic priorities; updates guidelines and best practices as platforms evolve. Content Creation & Development Writes and edits engaging news and feature stories, web profiles, student spotlights, social media content, and a wide range of other content for Yale Engineering’s target audiences, including prospective students and faculty, media, donors, alumni, peer institutions, and industry partners. Generates original, compelling story ideas that highlight Yale Engineering’s innovative and impactful community – both on Yale’s campus and through the work of alumni across the world. Drafts, prepares, and assists with internal communications for distribution to faculty, staff, and students, as well as external communications including national mailings, annual magazine, and outreach materials. Sends schoolwide announcements and communications using Yale Message and other university communication systems. Visual Content & Photography Regularly photographs research, milestones, and community moments across Yale Engineering; serves as a primary photographer for the office while also coordinating photo and video coverage with staff and student workers to ensure high‑quality visual content is consistently captured. Coordinates with and manages relationships with external vendors including photographers and videographers as needed for key projects and events. Contributes to the school’s digital asset management, maintaining an organized and accessible photo and media library. Web & Digital Communications Supports website content updates, including posting stories, managing web content, and ensuring that website content is current and accurate. Supports short‑ and long‑term communication planning; works with colleagues across Yale Engineering and Yale to identify, evaluate, and measure the impact of the school’s communications vehicles and campaigns. Brand & Team Support Helps maintain and disseminate Yale and Yale Engineering brand and graphic identity standards; supports and maintains standard operating procedures. Supports the communications team in proofreading, content scheduling, and other collaborative tasks as needed. Performs other duties as assigned. Required Skills And Abilities Excellent writing and editing skills, with proficiency in English and strong knowledge of SEO and content management. Proven ability to manage multiple projects simultaneously, demonstrating strong organizational and project management skills. Strong interpersonal and communication skills, capable of collaborating effectively with diverse stakeholders. Experience with video shooting, editing, and photo production using industry‑standard software. Ability to think strategically, take initiative, and adapt to evolving priorities in a fast‑paced environment. Preferred Skills And Abilities Master’s degree in journalism, communications, marketing, or a related field, with proven experience in public/media relations. Proficiency with video editing software and graphic design tools such as Adobe Creative Suite. Familiarity with content management systems (e.g., Drupal, WordPress) and social media platforms. Experience in higher education or healthcare communications, with a focus on developing and disseminating web content. Strong project management experience, including managing web and social media content creation and maintenance. Principal Responsibilities Develop and execute public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry‑specific and alumni media. Establish and maintain effective working relationships with media representatives; identify opportunities to work with other departments, university publications and the Office of Public Affairs to develop and publicize stories. Assess university faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Create engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. Manage delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on‑campus events. Seek out, negotiate with and recommend external organizations that can provide services that optimize both the cost and functionality of the new communications strategy; ensure all communications conform to the University guidelines. Hire student workers as needed to assist in producing copy; may perform other duties as assigned. Compensation and Benefits Salary Range: $65,000.00 - $101,000.00 Time Type: Full time Duration Type: Staff Work Model: Hybrid Job Requirements Background Check Requirements: All candidates for employment will be subject to pre‑employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Health Requirements: Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy. Equal Employment Opportunity Statement The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran. Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA). Additional Notes Yale University is a tobacco‑free campus. #J-18808-Ljbffr