Account Manager Responsibilities
The Account Manager will:
- Increase sales and generate profit obtaining annual corporate and territory financial objectives by selling dispensing inventories of Alcon products, promoting Alcon Services, offering approved price discounts through in-market promotions, and by consulting with Eye Care Practitioners to improve the profitability of their practices.
- Align with customers using a consultative sales approach to match Alcon products and services to identify needs doctor and patient needs.
- Provide product and technical consultation to doctors on the appropriate use of ALCON products.
Responsibilities & Accountabilities include:
- Create and execute a strategic plan and routing schedule for the territory to capitalize on revenue from the highest potential customers.
- Plan and execute pre-booked calls daily.
- Grow sales by shifting customer behaviors to dispense Alcon priority products as their core/first-choice product line - take orders for dispensing inventories.
- Execute marketing activities and promotions in order to maximize sales.
- Contribute to the Area team to help develop Area sales and Marketing opportunities.
- Participate in District/Regional meetings.
- Manage and prioritize time in order to most effectively achieve business results.
- Selling and promotional activities that increase revenue/profit.
- Selling dispensing inventories including determining the appropriate size of the dispensing inventory for each practice.
- Selection of most appropriate products and services for targeted accounts based on company priorities.
- Co-op advertising spending calculations and spending decisions with customers for marketing programs.
- Promotional dollar allocation with targeted accounts.
- Program launch and implementation with targeted accounts.
Preferred Requirements
- Bachelor's degree or equivalent years of directly related experience (or high school +10 years; Assoc. +6 years).
- The ability to read fluently, write, understand and communicate in English.
- 2 years sales related/ relevant experience.
- Pharma and B2B Sales experience