Digital Content & Media Specialist

The Digital Content & Media Specialist is responsible for developing, managing, and optimizing digital content across multiple platforms to support brand awareness, member engagement, and business growth. This role focuses on content strategy, storytelling, digital channel management, and performance analytics rather than graphic design execution.

Working within a highly regulated healthcare environment, this position ensures all content aligns with brand standards, regulatory requirements (Medicare/Medicaid/commercial), and organizational strategy. The Specialist partners cross‑functionally to deliver meaningful, compliant, and audience‑focused content that supports members, providers, employers, and community stakeholders across Ohio, West Virginia, and emerging Pennsylvania markets.

Essential Job Functions
Content Strategy & Development

Develop and execute content strategies and editorial calendars aligned with organizational goals and campaigns

Create high‑quality written content, including:

Articles, blogs, newsletters, and member communications

Website and landing page content

Email campaigns and internal communications

Translate complex healthcare and insurance topics into clear, engaging, and compliant messaging

Maintain and manage content within platforms such as:

CMS systems

Communication tools (e.g., SmartComm or similar platforms)

Ensure version control, consistency, and proper documentation of content

Digital Channel Management

Manage and maintain content across corporate website and intranet, social media platforms, and email marketing campaigns

Ensure consistency in voice, messaging, and brand standards across all channels

Monitor and respond to digital engagement and inquiries as appropriate

Compliance & Regulatory Alignment

Work with internal stakeholders (Marketing, Sales, HR, Clinical, Provider Relations, Community Outreach) to develop targeted messaging for key audiences and support product launches and member initiatives

Coordinate with graphic design for visual execution (minimal design work performed directly)

Collaborate with vendors or internal teams on multimedia content (video, photography, campaigns)

Campaign Execution & Engagement

Support and execute marketing campaigns that promote member engagement and health initiatives, community outreach and events, and brand awareness and growth strategies

Assist in promoting health fairs, educational events, and community programs

Track and analyze performance metrics across digital channels

Provide insights and recommendations to improve engagement, reach, conversion, and member interaction

Utilize data to refine content strategy and campaign effectiveness

Support special projects, events, and organizational initiatives as assigned

Participate in meetings, planning sessions, and cross‑functional initiatives

Required Skills/Abilities

Strong writing, editing, and storytelling skills with ability to adapt tone for multiple audiences

Strong organizational and project management skills

Ability to manage multiple priorities in a deadline‑driven environment

Familiarity with Medicare and Medicaid marketing guidelines and compliance requirements

Experience with video, multimedia content coordination, or vendor management (not primary creator)

Knowledge of marketing automation platforms and social scheduling tools (e.g., Hootsuite, Sprout)

Understanding of user experience (UX) and digital engagement best practices

Experience collaborating with graphic designers, agencies, or external vendors

Education/Experience

Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or related field (or equivalent experience)

Minimum of 3+ years of experience in digital content, social media, or content marketing

Experience managing multi‑channel content (web, email, social, intranet)

Working knowledge of Content Management Systems (e.g., WordPress, Drupal)

Email marketing platforms (e.g., Mailchimp, Constant Contact)

Social media platforms (Facebook, LinkedIn, Instagram, X)

Basic knowledge of SEO and content optimization

Web analytics tools (e.g., Google Analytics)

Experience within the healthcare or insurance industry preferred

Equal Opportunity Employer The Health Plan is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. The Health Plan strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. The Health Plan employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

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