Paid Media Specialist (In-Office)

Berkshire Hathaway Automotive is one of the nation's largest groups of affiliated dealerships, providing many opportunities for our family of employees. We are currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for the nationwide group of automotive dealerships.

This position is full time and onsite at our new state-of-the-art Headquarters, located in Cypress Waters in Irving, Texas.

Benefits

Competitive compensation

Brand new state-of-the-art HQ

Career growth opportunities and Professional Development

Medical, vision, and dental coverage

Paid vacation and Holidays

401(k) with company match

Responsibilities
The primary responsibility of the Paid Media Specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:

Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and Others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform

Managing Remarketing/Display campaigns in Google Display Network and Social platforms

Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing

Conducting, measuring, and implementing the results of A/B tests

Keeping up with the latest digital advertising industry developments

Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth

Preparing and delivering digital marketing performance reviews with dealership stakeholders

Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums

Acting as one of our resident digital marketing experts

Qualifications
Education and/or Experience

Bachelor’s degree preferred, equivalent experience accepted

Up to 3 years of experience managing paid digital campaigns preferred

Working experience directly managing paid advertising via search and social media platforms preferred

Experience working with project management platforms similar to Asana and Monday.

Google Ads, Microsoft Ads and Google Analytics certification required within 30 days; current certifications preferred

Skills/Knowledge

Basic knowledge of Microsoft Excel

Basic knowledge of all other Microsoft Office programs

Working knowledge of Google Analytics or similar analytics platform

Working knowledge of Google Ads or other advertising platforms preferred

Mathematically inclined

Excellent communication skills, both written and verbal

*All potential employees must pass pre-employment testing including a background check and drug screen

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