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heytea is hiring: Senior Visual Designer in New York

heytea, New York, NY, United States


Responsibilities

Develop visual assets for overseas markets (North America, Southeast Asia), including digital campaigns, social media content, marketing materials, and in-store visuals.

Participate in campaign ideation and execution, ensuring strong and consistent brand visual identity.

Localize visual content based on cultural context across different regions to enhance engagement and effectiveness.

Collaborate closely with brand, marketing, PR, and local teams to support product launches, seasonal campaigns, and brand collaborations.

Establish and maintain overseas visual guidelines to ensure consistency across channels.

Stay updated on design trends and competitive landscape to continuously elevate brand aesthetics.

Qualifications

Bachelor’s degree or above in Graphic Design, Visual Communication, Digital Media, or related fields.

Minimum 3 years of experience in visual design, with lifestyle brand-side experience preferred.

Strong sense of branding and aesthetics, with proven experience in end-to-end visual projects.

Proficient in design tools (e.g., Adobe Creative Suite); motion or video skills are a plus.

Strong cross-cultural awareness; overseas project experience is a plus.

Fluent in English (both written and spoken) as a working language.

Strong communication and collaboration skills, with the ability to work across time zones.

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