Senior Agent Channel Marketing Manager

What You’ll Do
Honeycomb Insurance is growing its independent agent channel, and we need someone to own that growth end‑to‑end. The Agent Channel Marketing Manager owns the numbers: broker activation rate, GWP per agency, and submission volume from the agent channel through designing & implementing the programs that move those numbers.

You will set the marketing strategy for how we bring agents on, activate dormant relationships, cross‑sell to active producers, and win back lapsed ones. You will work alongside our Demand & Digital Lead on execution in our systems, but the strategy, content, messaging and the metrics are yours.

This role requires deep familiarity with the commercial insurance distribution landscape. You need to understand how independent agents think, what they need to trust a new carrier, and what moves them to submit business.

Lifecycle Program Design & Management

Design and own the full broker lifecycle: onboarding, reactivation, cross‑sell/upsell to active agents, and win‑back for lapsed relationships

Develop and manage broker segmentation strategy to personalize outreach and prioritize high‑value agency relationships

Build gamification mechanics around the principal/producer experience to drive increased GWP per agency

Create content and messaging for broker‑facing communications (emails, sell‑through tools, and more)

Collaborate with the Demand & Digital Lead on email execution and campaign deployment

Agent Enablement

Build and maintain a full enablement toolkit: sell sheets, product one‑pagers, quote guides, objection handling documents, and territory‑specific materials

Partner with product management on in‑product experience improvements and opportunities to increase agent engagement

Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager

Voice of the Broker

Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations

Lead ongoing persona development for key agency types to inform targeting and messaging decisions

Example KPIs we will measure success with

GWP from targeted agency acquisition programs

Average submission volume and GWP per agency and increase over time

Product adoption for new and existing lines / features

Basic Requirements
Required

5+ years of experience in the commercial insurance industry

A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals

Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent‑facing materials

Foundational understanding of sales and marketing communications and best practices

Comfort working cross‑functionally without heavy oversight; this role requires initiative and judgment

This role is Hybrid 3x weekly from either our Denver or Chicago offices

Preferred

Experience designing multi‑touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel‑dependent business

Experience with HubSpot or a comparable platform

Familiarity with commercial lines, specialty, or emerging insurance segments

Background working at an MGA, carrier, or independent insurance agency

Experience building or managing sales enablement programs for a distributed agent force

What Success Looks Like
In your first 90 days, you have audited the existing broker lifecycle, identified the largest drop‑off points, and proposed a 6‑month roadmap with measurable targets. Within six months, activation rates are moving, you have a full enablement toolkit in market, and you are a recognized internal voice for the broker channel. Within a year, your programs are generating measurable lift in GWP per agency and submission volume, and you have the data to prove it.

Benefits

Salary Range: $140,000 - $160,000 (Pending Experience) + Bonus

Employee options grant

401K with employer match

Flexible paid time off

Paid national holidays

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