Public Relations Senior Manager - Irving, TX Job at Page Mechanical Group, Inc.

Overview

Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning. This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency.

Responsibilities

• Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.


• Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.


• Develop and implement publicity strategies for company events and announcements.


• Lead project management for execution of plans, including overseeing budgets and timelines


• Ongoing story mining to secure timely media opportunities in partnership with PR agency


• Provide counsel to leadership for interviews and speaking engagements


• Compose accurate, well-written press and communication materials for company announcements


• Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals


• Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization


• Manage brand and executive LinkedIn strategy, in partnership with agency and internal stakeholders


• Provide counsel on new media formats including influencer and editorial integration


• Support celebrity talent vetting and integration


• Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable

Skills/Qualifications

• History of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages


• Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance/blend various needs and views into an effective PR strategy/plan


• Results-driven strategic thinker with a strong media relations and crisis communications background


• Experience managing complex, integrated consumer PR campaigns


• Experience managing multiple agencies


• Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline


• A modern communicator with interest and experience in leveraging integrated campaigns.


• Creative thinker that can develop ideas that will generate traditional earned media coverage.


• Assertive self-starter who can work independently, able to effectively handle multiple tasks/projects simultaneously and problem-solve on the fly


• Consistent “can-do” attitude with the ability to adapt and deliver under pressure


• Expertise in influencer marketing and social media a plus


• Excellent presenter with strong interpersonal, written, and verbal communications skills


• Well-organized with superior attention to detail

Education/Experience Requirements

• Bachelor's Degree required and in related field preferred (Communications/PR, Marketing, Journalism, etc.).


• 7+ years of experience in public relations, corporate communications, or consumer brand marketing


• PR agency exposure and management from the client side


• Strong project management, budget management, time management and organization skills with the ability to meet deadlines


• In-depth knowledge of industry best practices


• Passion for executing with excellence, attention to detail, and ability to work in a fast-paced environment


• Track record of producing press releases and other communications materials and creating marketing and content strategies with successful implementation


• Bilingual (English/Spanish) REQUIRED


• Potential travel estimated at 20%