Marketing Manager
The Watermark Hotel, Mc Lean, VA, United States
The Watermark Hotel is seeking a creative and strategic Marketing Manager to facilitate all digital marketing efforts for our premier hospitality destination and its distinctive outlets.
In this role, we expect a creative storyteller who can capture the essence of each venue while maintaining cohesive brand messaging. The ideal candidate will be comfortable behind a camera capturing the perfect food shot as well as analyzing engagement metrics and developing strategic campaigns. The role requires someone who thrives in a fast-paced hospitality environment and can juggle multiple projects while maintaining attention to detail.
Key Responsibilities
Social Media Management
Develop and execute comprehensive social media strategies for the hotel and all outlets across Facebook, Instagram, and LinkedIn.
Create engaging content campaigns that align with each venue's unique brand identity and target audience.
Manage daily social media operations, including posting, engagement, and community management.
Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner.
Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach.
Content Creation & Photography
Conceptualize and produce high-quality visual and written content to increase engagement and drive inquiries.
Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features.
Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets.
Maintain a consistent visual brand aesthetic across all digital touchpoints.
Website & Digital Asset Management
Perform minor website updates, including packages, menus, photos, and promotional content.
Ensure all digital assets are current, accurate, and optimized for user experience.Coordinate with web development team for larger technical updates as needed.
Reputation Management
Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms.
Respond professionally to guest feedback and work with operations teams to address concerns.
Develop strategies to encourage positive reviews and improve overall online reputation.
On-Site Marketing Initiatives
Design and implement on-property marketing materials, including signage and promotional displays.
Create and execute email marketing campaigns to support venue promotions and events.
Collaborate with operations teams to support special events and seasonal campaigns.
Required Qualifications
2-3 years of social media marketing experience.
Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar).
Proven track record managing business social media accounts with measurable results.
Technical Skills & Core Competencies
Proficiency with design, content management, and email marketing platforms.
Basic photography skills with ability to conduct food, beverage, and event photography.
Strong understanding of Facebook, Instagram, and LinkedIn business platforms.
Exceptional organizational and project management abilities.
Self-motivated with ability to work independently and meet deadlines.
Creative problem-solver with \"outside the box\" thinking approach.
Strong written and verbal communication skills.
Ability to understand and translate unique brand positioning for different target audiences.
Benefits
Well-Being Benefits
Health Insurance
Dental & Vision Insurance
Short & Long Term Disability
Vacation
Long Term Planning
401(k) Retirement Program
Paid Life Insurance
Tuition Reimbursement
Team Member Programs
Our Big 3 Mission Statement – Leaders of the Month/Year
Annual Performance Appraisals and Wage Increase Opportunities
Annual Team Member Banquets
Annual Team Member Engagement Survey
Discounted Room Rates for Team Members, Family and Friends
Complimentary Room Stays
Weekly Payroll
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr
In this role, we expect a creative storyteller who can capture the essence of each venue while maintaining cohesive brand messaging. The ideal candidate will be comfortable behind a camera capturing the perfect food shot as well as analyzing engagement metrics and developing strategic campaigns. The role requires someone who thrives in a fast-paced hospitality environment and can juggle multiple projects while maintaining attention to detail.
Key Responsibilities
Social Media Management
Develop and execute comprehensive social media strategies for the hotel and all outlets across Facebook, Instagram, and LinkedIn.
Create engaging content campaigns that align with each venue's unique brand identity and target audience.
Manage daily social media operations, including posting, engagement, and community management.
Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner.
Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach.
Content Creation & Photography
Conceptualize and produce high-quality visual and written content to increase engagement and drive inquiries.
Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features.
Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets.
Maintain a consistent visual brand aesthetic across all digital touchpoints.
Website & Digital Asset Management
Perform minor website updates, including packages, menus, photos, and promotional content.
Ensure all digital assets are current, accurate, and optimized for user experience.Coordinate with web development team for larger technical updates as needed.
Reputation Management
Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms.
Respond professionally to guest feedback and work with operations teams to address concerns.
Develop strategies to encourage positive reviews and improve overall online reputation.
On-Site Marketing Initiatives
Design and implement on-property marketing materials, including signage and promotional displays.
Create and execute email marketing campaigns to support venue promotions and events.
Collaborate with operations teams to support special events and seasonal campaigns.
Required Qualifications
2-3 years of social media marketing experience.
Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar).
Proven track record managing business social media accounts with measurable results.
Technical Skills & Core Competencies
Proficiency with design, content management, and email marketing platforms.
Basic photography skills with ability to conduct food, beverage, and event photography.
Strong understanding of Facebook, Instagram, and LinkedIn business platforms.
Exceptional organizational and project management abilities.
Self-motivated with ability to work independently and meet deadlines.
Creative problem-solver with \"outside the box\" thinking approach.
Strong written and verbal communication skills.
Ability to understand and translate unique brand positioning for different target audiences.
Benefits
Well-Being Benefits
Health Insurance
Dental & Vision Insurance
Short & Long Term Disability
Vacation
Long Term Planning
401(k) Retirement Program
Paid Life Insurance
Tuition Reimbursement
Team Member Programs
Our Big 3 Mission Statement – Leaders of the Month/Year
Annual Performance Appraisals and Wage Increase Opportunities
Annual Team Member Banquets
Annual Team Member Engagement Survey
Discounted Room Rates for Team Members, Family and Friends
Complimentary Room Stays
Weekly Payroll
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr