Social Media Specialist - Petersburg

Overview
Live! Casino Virginia requires applicants to be at least 21 years of age.

With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success. The primary responsibility of this role is to drive social media best practices for a growing casino brand that does not follow the status quo and wants to stand out of the crowd. This position requires in-depth knowledge of social media best practices: building paid campaigns and budget management, tracking, optimizing, and reporting on performance, content ideation, and organic posting strategies from concept, execution and optimizations based on data analysis.

Responsibilities

Content Management: develop, schedule, and publish daily engaging content (copy, photos, and video) across major platforms including Facebook, Instagram, Twitter/X, and LinkedIn.

Community Engagement: act as the "voice" of the casino by responding to follower comments, answering inquiries, and monitoring online reviews in a timely, professional manner.

Digital Campaigns: execute targeted social media campaigns to promote casino events, gaming promotions, and dining offers, often collaborating with other departments.

Performance Tracking: utilize analytics tools (such as Sprout Social) to monitor engagement metrics and report results to management.

Brand Consistency: ensure all digital assets align with the brand standards and regulatory compliance requirements.

Conceive and pitch creative ideas across all marketing channels.

Demonstrate outstanding organizational skills to actively manage and prioritize multiple projects simultaneously, all while in a fast‑paced, fluid environment.

Perform all other duties as required.

Skills to Help You Succeed

News junkie and trends fan, is a plus

Excellent presentation and communication skills

Demonstrable social media platform prowess and content generation experience

Positive attitude, detailed, and customer‑oriented

Strong multitasker and a go‑getter work ethic

Previous gaming or hospitality experience is a plus

Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Facebook Blueprint Certification, is a plus

Experience with a social media platform such as Hootsuite or Sprout Social

Knowledge of Photoshop preferred

Must be able to travel

Qualifications

Must be at least 21 years of age.

Bachelor’s degree in Marketing, Communications, or a related field is typically preferred.

1–3 years of experience in social media management or digital marketing; experience in the gaming or hospitality industry is a major plus.

Proficiency in content creation tools (Canva, Adobe Creative Suite) and social media management platforms.

Ability to work extended hours across all shifts in a 24/7 work environment.

You will be exposed to an alcohol and smoking environment and must be able to work in such environment.

Must have the ability to secure and maintain licensure as required by the Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Ability to work flexible shifts and days of the week, including weekends and holidays.

Must be able to lift 40lbs., bend, stretch, and stand for extended periods of time; climb stairs, reach, twist, sit, walk, and/or run.

Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.

What We Offer

Generous Bonus Structure

Comprehensive H ealth C overage

R etirement S avings with C ompany M atch

Leadership Skills Development & Mentorship Programs

Tuition R eimbursement

Exclusive Discounts on Travel, Services , Goods and Entertainment

Life at Live!

To support and build a strong team , while valuing and celebrating our diversity

To be given the power and responsibility to pri oritize service to our guests and community .

To be given the tools, resources, and opportunity to grow in their career.

To be part of an exciting experience unlike any other in the Industry .

To work hard and have fun.

Live! is a 24‑hour, 7 days per week high energy casino environment which includes exposure to alcohol and smoking.

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