Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually we host more than 160 million guests, promote more than 10,000 shows, and present more than 22,000 events worldwide. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, sports franchises, music brands, entertainment districts, ticketing platform, and global sponsorships to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host; reach beyond traditional boundaries to support the communities we operate in; and minimize our environmental impact through sustainable practices.
Position Summary
The Sr Manager Marketing‑Integrated is responsible for developing and executing marketing and promotional plans for shows. This role executes long‑term marketing initiatives and oversees issues and risks that affect the marketing campaign. The Sr Manager works with artist managers, agents, and marketing teams to create integrated marketing plans that reach the correct demographic and target customers for each show. The role also collaborates with talent buyers, local and central leadership to ensure best practices across email, social, media buying, CRM, reporting, and more.
What you will do
- Develop and execute marketing and promotional plans for shows; manage long‑term initiatives and oversee campaign risks.
- Generate marketing budgets, book and account for advertising and media, ensure funds are allocated to correct partners, and manage advertising settlements.
- Plan marketing spend with the national tour director, talent buyers, and regional marketing director; collaborate with central digital media buying, partnerships, CRM, and creative teams to devise digital plans for targeted audiences and partnership activations.
- Oversee and evaluate show performance market‑by‑market, adjusting strategy to meet changing conditions and optimizing digital advertising for ticket sales.
- Manage publicity, advance press interviews, and secure artist availability for promotions with management, label, and PR agencies.
- Collaborate with agencies and vendors such as Ticketmaster and AXS on marketing opportunities, product development, and efficiency improvements.
Education Qualifications
- BA/BS Degree (4‑year) in Marketing, Business Communications, or a related field. Advanced degree preferred.
Experience Qualifications
- 6‑8 years of related work experience.
- Experience with media buying, executing digital media plans, and omni‑channel digital marketing.
- Proficiency in email, mobile, and digital marketing programs.
- Experience sourcing and managing content development and publishing.
- Knowledge of the music industry.
Skills And Abilities
- Strong data analysis and budgeting skills.
- Expertise in programmatic media and real‑time bidding.
- Deep knowledge of social media platforms and online marketing strategies.
- Proficient in MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress.
- Strong Microsoft Office skills and ability to learn required business systems.
- Proficiency in content marketing theory and application.
- Detail‑oriented with a high standard for quality and ability to multitask across multiple campaigns.
- Creative execution and immersion in social media.
- Excellent interpersonal, written, and verbal communication skills.
- Effective supervision and leadership of a productive team.
- Ability to switch between creative and analytical sides, proving ideas are analytically sound.
Qualifications (All)
- BA/BS Degree (4‑year) in Marketing, Business Communications, or a related field (Advanced degree preferred).
- 6‑8 years of related work experience.
- Experience with media buying, executing digital media plans, and omni‑channel digital marketing.
- Experience with email, mobile, and digital marketing programs.
- Experience sourced and managed content development and publishing.
- Knowledge of the music industry.
- Strong data analysis and budgeting skills.
- Expertise in programmatic media and real‑time bidding.
- Deep knowledge of social media platforms and strategies.
- Proficiency in MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress.
- Strong Microsoft Office skills and ability to learn required business systems.
- Strong content marketing theory and application skills.
- Detail‑oriented with high quality standards and multitasking ability.
- Creative execution and immersion in social media.
- Excellent interpersonal and written communication skills.
- Effective supervision and team leadership.
- Can switch between creative and analytical sides, proving ideas are analytically sound.
Payscale
$75 K – $82 K
Bonus
This position is eligible for a bonus under the current bonus plan requirements.
Benefits
Full‑time employees receive a comprehensive benefits package that includes medical, dental, and vision insurance; paid holidays, vacation, and sick time; company‑paid basic life insurance and voluntary life insurance; parental leave; a 401(k) plan with a 3% employer match; flexible spending and health savings account options; and wellness offerings.
Additional Information
AEG reserves the right to change or modify the employee’s job description orally or in writing at any time. AEG may require an employee to perform duties outside their normal description.
Equal Opportunity Statement
AEG is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable law.
Employer does not offer work visa sponsorship for this position.
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