About the Role
We are seeking a seasoned Vice President of Field Marketing to lead and scale our global field organization. This strategic leader will be responsible for driving double‑digit growth in revenue pipeline and bookings through innovative, customer‑centric marketing programs that align tightly with sales objectives.
Key Responsibilities
- Lead and grow a world‑class field marketing organization that drives regional and segment‑specific growth.
- Own aggressive pipeline and bookings targets with sales; design programs that deliver measurable ROI and accelerate deal velocity and size.
- Set bold goals and challenge the team and the company to achieve as much as possible.
- Act as a trusted partner to sales leadership, ensuring alignment on goals, priorities, and execution strategies.
- Collaborate with customers to identify business challenges and position solutions that meet their needs, enhancing customer satisfaction and loyalty.
- Leverage solutions marketing expertise to bring the voice of the customer back to HQ, proposing solutions product offerings which may be global, unique to a vertical, or to a region.
- Provide feedback to global marketing on overall campaign needs, influence global campaign development, and provide frameworks for appropriate localization.
- Take a holistic view across channels (digital, partner, events, PR/AR, ABM) and optimize the marketing mix in each region to deliver targets.
- Use data analytics to optimize programs, forecast impact, and continuously improve performance.
Qualifications
- Bachelor’s degree in marketing, business, or related field; MBA preferred.
- 15+ years in B2B marketing with at least 5+ years in a senior leadership role overseeing field marketing in a high‑growth SaaS environment.
- Exceptional ability to build, inspire, and lead high‑performing teams across geographies.
- Demonstrated success in driving double‑digit growth in pipeline and bookings through field marketing initiatives.
- Proven ability to partner with sales teams and build a culture of winning together and mutual accountability for results.
- Strong data‑driven mindset with experience in marketing analytics and ROI measurement.
- Skilled at engaging with enterprise customers to understand needs and deliver tailored solutions.
- Background in solutions product marketing strongly preferred.
Key Competencies
- Excellent analytical abilities and data‑driven mindset.
- Excellent verbal and written communication skills.
- Proven ability to work in a fast‑paced environment, juggle and prioritize across many simultaneous projects.
- Collaborative team player with a “can do” attitude.
- Decisive, agile and iterative; easily able to shift gears between thinking and doing.
- Professional, friendly, enthusiastic personality with excellent communication and presentation skills.
- Organized, programmatic thinker; ability to develop campaign recommendations and plans.
- Ability to analyze data and present results to a group clearly and digestibly.
Compensation and Benefits
Salary range: $290,000 – $320,000 per year. Includes discretionary bonus, equity, and a full range of medical and other benefits.
- Flexible work schedule / remote roles.
- Unlimited personal time off.
- 12 holidays off per year.
- 4 days volunteer time off per year.
- Eligible for 4 company Achievement days off per year.
- Variety of health care and well‑being benefits.
- Paid family/parental leave.
Location
Hybrid role with regular onsite work days in our San Jose, CA corporate office.
Reporting
Reports to the Chief Marketing Officer.
EEO Statement
Automation Anywhere is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, contact
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