About The Role
Reporting to the Chief Communications Officer, this role is a visionary leader who will spearhead Gap Inc.’s Corporate Communications strategy and operations. The position focuses on architecting a digital ecosystem that drives influence, builds trust, and positions Gap Inc. as a cultural and employer brand leader. Key responsibilities include establishing a Digital Strategy Center of Excellence, realigning strategic planning and operations, and leading a proactive, technology‑driven communications function.
What You’ll Do
- Establish a centralized Digital Strategy Center of Excellence to own all social media channels, governance, and performance analytics.
- Drive a digital‑first, social‑first strategy that anticipates trends, leverages emerging platforms, and amplifies brand storytelling.
- Build scalable systems, tools, and workflows that enable seamless content creation, campaign execution, and measurement.
- Centralize communications planning and operations to create a proactive function rooted in strategic foresight.
- Develop governance models, editorial calendars, communications campaigns, media and project dashboards to ensure clarity, consistency, and accountability across the organization.
- Oversee budgeting, measurement, and process optimization to maximize efficiency and impact.
- Partner with Talent Acquisition and other cross‑functional teams to evolve Gap Inc.’s Employer Brand strategy and position the company as a top employer.
- Collaborate with global teams, agency partners, and vendors to deliver integrated campaigns that elevate brand and business priorities.
- Serve as a trusted advisor to executive leadership, ensuring alignment and influence across all communications initiatives.
- Stay ahead of emerging technologies, platforms, and cultural trends to keep Gap Inc. at the forefront of digital engagement.
- Foster a culture of experimentation and agility, driving new ideas that push boundaries and create measurable impact.
Who You Are
- 12+ years in communications strategy, digital marketing, or employer branding with proven success in complex organizations.
- A strategic thinker and operational leader who thrives in fast‑paced, high‑stakes environments.
- Deep expertise in digital platforms, analytics, and content workflows.
- A creative storyteller with a passion for technology‑driven engagement.
- Exceptional leadership skills with a track record of building high‑performing teams.
- Strong organizational and communication skills with the ability to influence at all levels.
Benefits At Gap Inc.
- Merchandise discount: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees.
- A competitive Paid Time Off plan.
- Up to five "on the clock" hours per month to volunteer at a charity of choice.
- Extensive 401(k) plan with company matching up to 4% of base pay.
- Employee stock purchase plan.
- Medical, dental, vision, and life insurance.
- Additional benefits information available upon request.
Equal Employment Opportunity
Gap Inc. is an equal‑opportunity employer and is committed to a workplace free from harassment and discrimination. We recruit, hire, train, and promote qualified individuals of all backgrounds, making all employment decisions without regard to protected status. Gap Inc. has received numerous awards for its commitment to equality and continues to foster a diverse and inclusive environment of belonging.
Salary Range
$203,500 - $274,700 USD (varies by qualifications, experience, and location; minimum wage or minimum pay range met as required).
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