Overview
Excalibur Crossbow is the leading manufacturer of crossbows and accessories. Proudly Canadian, we have been producing crossbows that are accurate, powerful, and reliable, for over 40 years. Excalibur Crossbow is a local company with worldwide reach.
Position Overview
Excalibur Crossbows is seeking a dynamic, results-driven National Sales Manager to lead and grow our U.S. sales operations. This individual will be responsible for developing and executing the national sales strategy across all channels, managing independent sales representatives, strengthening distributor partnerships, and driving dealer engagement and sell-through performance.
The National Sales Manager will serve as the primary field leader for the U.S. market, ensuring brand consistency, revenue growth, and profitable expansion. The ideal candidate brings experience in outdoor sporting goods, archery, hunting, or durable consumer goods industries and understands the dynamics of independent rep networks and specialty retail channels.
What Excalibur has to Offer
- Early departures on Friday
- Casual work environment
- Employee benefits
- Voluntary RRSP program with company match
- Excellent employee discount on premium archery equipment and accessories
- Social committee events and activities
- Tuition reimbursement and skills training
What you will do
Excalibur Crossbows is seeking a dynamic, results-driven National Sales Manager to lead and grow our U.S. sales operations. This individual will be responsible for developing and executing the national sales strategy across all channels, managing independent sales representatives, strengthening distributor partnerships, and driving dealer engagement and sell-through performance.
The National Sales Manager will serve as the primary field leader for the U.S. market, ensuring brand consistency, revenue growth, and profitable expansion. The ideal candidate brings experience in outdoor sporting goods, archery, hunting, or durable consumer goods industries and understands the dynamics of independent rep networks and specialty retail channels.
Responsibilities
You will also be responsible for:
- National Sales Strategy & Execution
- Develop and execute a comprehensive U.S. sales strategy aligned with company revenue and growth objectives.
- Achieve sales goals as defined by the Executive team
- Monitor performance metrics and adjust strategy to ensure goal attainment
- Establish and maintain strong relationships with US dealers, customers and industry contacts nationwide
- Directly maintain sales territory (US) and oversee the rep territories, maintaining constant communication and assisting with the generation of sales
- Identify new market opportunities, channel expansions and strategic partnerships
- Lead annual forecasting, budgeting and sales planning processes for US sales and report against it
- Growth of US market share
- Monitor US advertising
- Receive and process orders through the Rep Group, Dealer direct, or EDI
- Train sales professionals to ensure that they have thorough product knowledge and can deliver effective product demonstrations
- Conduct territory reviews and pipeline assessments
- Drive accountability and ensure compliance with pricing and brand standards
- Serve as the primary relationship owner for US distribution partners
Dealer & Retail Channel Development
- Strengthen relationships with specialty archery and hunting dealers nationwide
- Implement dealer education and product training programs
Cross Functional Collaboration
- Work with the VP of Operations to determine priorities for the allocation of orders
- Work with Marketing to identify and schedule industry, consumer and dealer trade shows, coordinate staffing of trade shows and represent Excalibur at trade shows
- Partner with marketing to drive in-store merchandising excellence
- Work closely with marketing to align product launches, seasonal promotions and sales programs
- Collaborate with the operations team on new product development
- Provide market feedback to the operations team and leadership
- Partner with Operations and Supply Chain on forecasting, inventory planning and product shipment priorities
Other Responsibilities
- Bow and Accessory Specialist: provide customer service and technical expertise
- Keep abreast of product restrictions, seasons and laws nationwide
- Enforce MAP at retail
- Maintain yearly pricing structures and programs in collaboration with senior management
- Support the sales team, export dealers and consumer calls
- Assist Customer Service department with customer calls in times of peak demand
- Follow department safety rules and operating procedures
- Responsible for supporting and adhering to company policies and procedures.
- Perform other duties as assigned.
Qualifications
- Degree or college diploma Business, Marketing, Communications or related field is considered an asset
- Minimum 7 - 10 years of sales leadership experience (experience selling for a manufacturer preferred)
- Proficient with Microsoft Office Suite, including Power Point and Excel. Experience with RMA and ERP systems an asset
- Ability to travel within Canada and the United States (air and ground travel) is required for this role. Must have a valid passport.
- Knowledge of the outdoor sporting goods, hunting or archery industries is preferred
- Strong mechanical aptitude and solid knowledge of archery equipment (acquired through work experience or personal interest). Bow hunting passion is preferred.
- Background working with distributors and specialty retail channels
- Strong communication and presentation skills with a Customer First mindset
- Strong negotiation and analytical skills
- Excellent interpersonal and relationship building skills
- Excellent problem-solving skills and the ability to work effectively under pressure
- High energy, strong initiative, and a team-oriented attitude
- Ability to ensure integrity of data and confidentiality of customer information.
- Great time management skills with proven ability to meet deadlines and willingness to work extended hours as required.
- Exceptional follow through and organizational skills
Salary Range is $85,000 to $110,000 per year
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