Paid Media Planner
Hahn, Granite Heights, WI, United States
Overview We are seeking a strategic and analytical Media Planner to lead cross-channel media campaigns that deliver measurable results for our clients. You will work across programmatic, social, search, and traditional paid media tactics, bringing campaigns to life from strategy through execution and reporting. You will collaborate with internal teams across account, creative, web, and data, as well as external vendors and partners, while also serving as a client-facing partner to present plans, insights, and recommendations.
This is a remote position, but must be based in Texas.
What You’ll Do Develop and execute holistic media strategies that align with client objectives and audience insights.
Own hands-on execution: launch, monitor, and optimize campaigns directly in-platform across programmatic, paid social, CTV, Search, YouTube, and more.
Lead partner RFPs, evaluate proposals, and negotiate with vendors to secure optimal placements.
Set up and quality-check campaign tracking, including pixel implementation, UTM parameters, and event verification before launch.
Draft and update media plans, presentation decks, and ad copy or creative version requests to support testing and optimization.
Monitor campaign delivery and performance, proactively identifying and implementing optimizations.
Manage budgets, pacing, and monthly invoice reconciliation.
Conduct competitive, audience, and market research to inform planning and optimization decisions.
Serve as a client-facing lead in presenting media strategies, reports, and performance insights.
Collaborate with account, creative, and analytics teams to ensure integrated campaign success.
Prepare and present reporting deliverables, highlighting actionable insights and recommendations.
Maintain organized campaign documentation, asset libraries, and platform account structures.
Stay informed on industry trends, emerging platforms, and new opportunities to drive innovation for clients.
What You Bring 2 to 4 years of hands-on paid media or digital marketing experience (agency or in-house)
Bachelor’s degree in advertising, marketing, business, analytics, or related field, or equivalent experience.
Proven ability to independently plan and execute cross-channel campaigns.
Strong client-facing communication and presentation skills.
Expertise in key performance metrics (ROAS, CTR, CPA) and digital advertising concepts.
Proficiency in Google Workspace, with strong skills in Google Sheets (PivotTables, VLOOKUP, data visualization) and Google Slides.
Strong time management skills with the ability to manage multiple clients and deadlines.
Comfortable working across multiple ad platforms and eager to explore new tools.
Excellent written and verbal communication skills, with a collaborative and strategic mindset.
Strong attention to detail and commitment to delivering high-quality, results-driven work.
#J-18808-Ljbffr
This is a remote position, but must be based in Texas.
What You’ll Do Develop and execute holistic media strategies that align with client objectives and audience insights.
Own hands-on execution: launch, monitor, and optimize campaigns directly in-platform across programmatic, paid social, CTV, Search, YouTube, and more.
Lead partner RFPs, evaluate proposals, and negotiate with vendors to secure optimal placements.
Set up and quality-check campaign tracking, including pixel implementation, UTM parameters, and event verification before launch.
Draft and update media plans, presentation decks, and ad copy or creative version requests to support testing and optimization.
Monitor campaign delivery and performance, proactively identifying and implementing optimizations.
Manage budgets, pacing, and monthly invoice reconciliation.
Conduct competitive, audience, and market research to inform planning and optimization decisions.
Serve as a client-facing lead in presenting media strategies, reports, and performance insights.
Collaborate with account, creative, and analytics teams to ensure integrated campaign success.
Prepare and present reporting deliverables, highlighting actionable insights and recommendations.
Maintain organized campaign documentation, asset libraries, and platform account structures.
Stay informed on industry trends, emerging platforms, and new opportunities to drive innovation for clients.
What You Bring 2 to 4 years of hands-on paid media or digital marketing experience (agency or in-house)
Bachelor’s degree in advertising, marketing, business, analytics, or related field, or equivalent experience.
Proven ability to independently plan and execute cross-channel campaigns.
Strong client-facing communication and presentation skills.
Expertise in key performance metrics (ROAS, CTR, CPA) and digital advertising concepts.
Proficiency in Google Workspace, with strong skills in Google Sheets (PivotTables, VLOOKUP, data visualization) and Google Slides.
Strong time management skills with the ability to manage multiple clients and deadlines.
Comfortable working across multiple ad platforms and eager to explore new tools.
Excellent written and verbal communication skills, with a collaborative and strategic mindset.
Strong attention to detail and commitment to delivering high-quality, results-driven work.
#J-18808-Ljbffr