Customer Marketing Manager, CoverGirl
Coty, New York, NY, United States
Overview
Customer Marketing Manager, CoverGirl
CUSTOMER MARKETING MANAGER
COVERGIRL – NYC (ESB)
COTY is looking for smart leaders who are fast and passionate.
The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross-branded initiatives, lead the development and execution of account specific sales activations that maximize brand growth. The goal is to maximize accounts business by truly understanding the customer, and what activation will help drive consumer purchase behaviors. The Customer Marketing Manager will also fully own the overall channel and retail strategies, leading the category growth strategy. This role will partner closely with marketing and sales ensuring to represent the customer strategic voice within marketing and the brand strategic voice within sales and customers. This role will require depth of knowledge in sales and marketing and will need strategic linking data/insights from the brand and customer.
Responsibilities
Lead the brand execution for Drug/Mass account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)
Lead overall channel and retailer strategies for the brand
Have in-depth understanding of account needs and drive solutions and opportunities to drive growth
Understand account promotional strategies and align programs to national brand strategy
Lead display creative briefs working with Display & Creative teams to develop account specific programs
Manage timing and execution of shopper marketing programs
Track and improve innovation and promotional activity of accounts
Manage go to market calendars, schedules and 360 marketing campaign plans for major launches
Qualifications
We’d love to see candidates who have:
Essential:
5+ years of related trade / marketing experience
Undergraduate degree required. MBA a plus
Strong communication and presentation skills
Proficient in Excel and PowerPoint
Consumer Package Goods experience required
Must be autonomous, decisive, and a strategic thinker
Beauty experience preferred
Benefits
As our Trade Marketing Manager, this is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
Base Salary Range: $95,000-$130,000
Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. EOE Minorities/Females/Protected Veterans/Disabled.
Information
Country/Region: US
City: New York
Nearest Major Market: New York City
#J-18808-Ljbffr
Customer Marketing Manager, CoverGirl
CUSTOMER MARKETING MANAGER
COVERGIRL – NYC (ESB)
COTY is looking for smart leaders who are fast and passionate.
The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross-branded initiatives, lead the development and execution of account specific sales activations that maximize brand growth. The goal is to maximize accounts business by truly understanding the customer, and what activation will help drive consumer purchase behaviors. The Customer Marketing Manager will also fully own the overall channel and retail strategies, leading the category growth strategy. This role will partner closely with marketing and sales ensuring to represent the customer strategic voice within marketing and the brand strategic voice within sales and customers. This role will require depth of knowledge in sales and marketing and will need strategic linking data/insights from the brand and customer.
Responsibilities
Lead the brand execution for Drug/Mass account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)
Lead overall channel and retailer strategies for the brand
Have in-depth understanding of account needs and drive solutions and opportunities to drive growth
Understand account promotional strategies and align programs to national brand strategy
Lead display creative briefs working with Display & Creative teams to develop account specific programs
Manage timing and execution of shopper marketing programs
Track and improve innovation and promotional activity of accounts
Manage go to market calendars, schedules and 360 marketing campaign plans for major launches
Qualifications
We’d love to see candidates who have:
Essential:
5+ years of related trade / marketing experience
Undergraduate degree required. MBA a plus
Strong communication and presentation skills
Proficient in Excel and PowerPoint
Consumer Package Goods experience required
Must be autonomous, decisive, and a strategic thinker
Beauty experience preferred
Benefits
As our Trade Marketing Manager, this is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
Base Salary Range: $95,000-$130,000
Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. EOE Minorities/Females/Protected Veterans/Disabled.
Information
Country/Region: US
City: New York
Nearest Major Market: New York City
#J-18808-Ljbffr