Paid Media Specialist (Remote)
Horizon Outdoor Hospitality, Washington, DC, United States
Overview
Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.
Role Overview
Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties. This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly.
Core Responsibilities
Paid Media Strategy & Execution (60%)
Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance
Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data
Identify opportunities to improve efficiency and support the growth of high-performing campaigns
Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting
Align campaign execution with property-level demand, seasonality, and occupancy goals
Performance Analysis & Optimization (25%)
Monitor and analyze campaign performance across Google Ads, Meta, and GA4
Translate data into clear insights and actionable optimizations
Track conversions and key performance metrics to improve campaign efficiency
Support reporting and communicate performance updates to internal teams
Collaboration & Execution Support (15%)
Partner with internal teams to align messaging, offers, and creative with campaign goals
Assist in launching campaigns tied to promotions, events, and occupancy needs
Help ensure landing pages and website experiences support conversion
Additional Digital Marketing Support
Assist with website updates to support campaigns, promotions, and conversion optimization
Support content development such as blog posts or SEO-focused updates
Contribute to broader marketing initiatives that improve traffic, engagement, and bookings
Requirements
2–4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns
Experience building and launching campaigns, including setup, structure, and ongoing optimization
Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4
Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates
Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS
Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management
Strong analytical skills with the ability to interpret data and implement optimizations
High attention to detail and ability to manage multiple campaigns simultaneously
Preferred
Experience in hospitality, travel, or booking-driven businesses
Experience managing campaigns with seasonality or fluctuating demand
Agency or multi-location brand experience
Expectations
Highly responsive and able to move quickly in a fast-paced environment
Proactive in identifying opportunities and solving problems
Clear, concise communicator of performance and next steps
Comfortable working independently and owning outcomes
Collaborate effectively while working independently
Maintain a positive, solution-oriented mindset
Balance high standards with a sustainable work pace
Benefits & Details
Position Length: 4 months - $5,500 monthly
Focus: Paid media execution and performance optimization
Start: Immediately
Location
This is a fully remote position. Reliable internet access and a dedicated work environment are required.
#J-18808-Ljbffr
Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships.
Role Overview
Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties. This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly.
Core Responsibilities
Paid Media Strategy & Execution (60%)
Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance
Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data
Identify opportunities to improve efficiency and support the growth of high-performing campaigns
Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting
Align campaign execution with property-level demand, seasonality, and occupancy goals
Performance Analysis & Optimization (25%)
Monitor and analyze campaign performance across Google Ads, Meta, and GA4
Translate data into clear insights and actionable optimizations
Track conversions and key performance metrics to improve campaign efficiency
Support reporting and communicate performance updates to internal teams
Collaboration & Execution Support (15%)
Partner with internal teams to align messaging, offers, and creative with campaign goals
Assist in launching campaigns tied to promotions, events, and occupancy needs
Help ensure landing pages and website experiences support conversion
Additional Digital Marketing Support
Assist with website updates to support campaigns, promotions, and conversion optimization
Support content development such as blog posts or SEO-focused updates
Contribute to broader marketing initiatives that improve traffic, engagement, and bookings
Requirements
2–4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns
Experience building and launching campaigns, including setup, structure, and ongoing optimization
Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4
Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates
Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS
Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management
Strong analytical skills with the ability to interpret data and implement optimizations
High attention to detail and ability to manage multiple campaigns simultaneously
Preferred
Experience in hospitality, travel, or booking-driven businesses
Experience managing campaigns with seasonality or fluctuating demand
Agency or multi-location brand experience
Expectations
Highly responsive and able to move quickly in a fast-paced environment
Proactive in identifying opportunities and solving problems
Clear, concise communicator of performance and next steps
Comfortable working independently and owning outcomes
Collaborate effectively while working independently
Maintain a positive, solution-oriented mindset
Balance high standards with a sustainable work pace
Benefits & Details
Position Length: 4 months - $5,500 monthly
Focus: Paid media execution and performance optimization
Start: Immediately
Location
This is a fully remote position. Reliable internet access and a dedicated work environment are required.
#J-18808-Ljbffr