Trade Marketing Manager
Kerr Dental, Brea, CA, United States
Job Description
JOB SUMMARY: The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales‑out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market share, and budget variance insights to guide and refine strategic decisions.
Primary Duties and Responsibilities
Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales‑out growth targets.
Collaborate with dealer partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
Deploy the channel marketing & program budget to maximize ROI and drive sell‑out growth.
Monitor and report on key performance metrics, such as sales, ROI, and market share.
Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.
Coordinate and participate in distributor trade shows and other marketing events organized by distributors.
Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.
Ensure that all marketing activities comply with regulatory and legal requirements.
Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.
Preferred Skills & Experience
In-depth understanding of marketing principles, including digital marketing, branding, and sales enablement.
Strong project management skills with a track record of successful marketing campaign execution.
Analytical mindset with the ability to interpret and modify data in Excel to make informed decisions.
Strong commercial skills with a high sales orientation, resulting in the ability to present information clearly to various audiences.
Proven track record with downstream marketing delivering sales growth.
Familiar with continuous improvement tools such as Kaizen, Problem Solving, and others.
Ability to manage ambiguity, solve complex operational problems, and implement sustainable solutions.
Highly organized, detail‑oriented, and capable of working independently to manage multiple priorities in a fast‑paced environment.
Ability to read, analyze and interpret market data to inform decisions.
Qualifications
Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or equivalent capacity in lieu of education.
3+ years of Marketing experience within distribution.
Advanced Experience in MS Office, Tableau or other BI or data tools.
Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events.
Must reside within a commutable distance to Brea, CA/Pomona, CA. This is not a hybrid or remote opportunity.
Additional Preferred Skills
Familiar with EBS tools (Kaizens, PSP, Growth room, PSI).
Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
Exceptional project management skills with a track record of successful marketing campaign execution.
Analytical mindset with the ability to interpret and modify data in Excel to make informed decisions.
Ability to work independently and as part of a team in a fast‑paced environment.
Strong commercial skills as well as high sales orientation.
Proven track record with downstream marketing delivering sales growth.
Excellent time management and organizational skills.
Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
Ability to read, analyze and interpret market data.
Ability to present information to top management, public groups, etc.
Ability to effectively work under tight deadlines and manage multiple projects independently.
Salary Range
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans. $86,400 - $129,500
Operating Company
Kerr
EEO Statement
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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JOB SUMMARY: The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales‑out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market share, and budget variance insights to guide and refine strategic decisions.
Primary Duties and Responsibilities
Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales‑out growth targets.
Collaborate with dealer partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
Deploy the channel marketing & program budget to maximize ROI and drive sell‑out growth.
Monitor and report on key performance metrics, such as sales, ROI, and market share.
Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.
Coordinate and participate in distributor trade shows and other marketing events organized by distributors.
Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.
Ensure that all marketing activities comply with regulatory and legal requirements.
Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.
Preferred Skills & Experience
In-depth understanding of marketing principles, including digital marketing, branding, and sales enablement.
Strong project management skills with a track record of successful marketing campaign execution.
Analytical mindset with the ability to interpret and modify data in Excel to make informed decisions.
Strong commercial skills with a high sales orientation, resulting in the ability to present information clearly to various audiences.
Proven track record with downstream marketing delivering sales growth.
Familiar with continuous improvement tools such as Kaizen, Problem Solving, and others.
Ability to manage ambiguity, solve complex operational problems, and implement sustainable solutions.
Highly organized, detail‑oriented, and capable of working independently to manage multiple priorities in a fast‑paced environment.
Ability to read, analyze and interpret market data to inform decisions.
Qualifications
Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or equivalent capacity in lieu of education.
3+ years of Marketing experience within distribution.
Advanced Experience in MS Office, Tableau or other BI or data tools.
Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events.
Must reside within a commutable distance to Brea, CA/Pomona, CA. This is not a hybrid or remote opportunity.
Additional Preferred Skills
Familiar with EBS tools (Kaizens, PSP, Growth room, PSI).
Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
Exceptional project management skills with a track record of successful marketing campaign execution.
Analytical mindset with the ability to interpret and modify data in Excel to make informed decisions.
Ability to work independently and as part of a team in a fast‑paced environment.
Strong commercial skills as well as high sales orientation.
Proven track record with downstream marketing delivering sales growth.
Excellent time management and organizational skills.
Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
Ability to read, analyze and interpret market data.
Ability to present information to top management, public groups, etc.
Ability to effectively work under tight deadlines and manage multiple projects independently.
Salary Range
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans. $86,400 - $129,500
Operating Company
Kerr
EEO Statement
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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